At the present stage, corporate sites are included in the category of the most common network resources. Very rarely there are companies that are not going to acquire their own portal. After all, with the help of it you can get the opportunity to solve a large number of problems, starting with attracting potential customers and ending with increasing and maintaining the image at a certain level.
What you need to know about corporate projects?
What do corporate sites mean? There are a lot of definitions on the World Wide Web . And almost all of them are correct. Considering the corporate portal in terms of the classification of network resources in full dependence on the tasks performed, we can say that this is a project developed by the company to carry out its development on the Internet.
Quite often, users confuse two types of sites with each other - corporate and commercial. Without a doubt, they can have a large number of similar elements. However, the purpose of a corporate resource is not to sell services or products, compared to a commercial site.
So what tasks should corporate sites perform? The main ones include the positioning of the enterprise on the Web and the support of the relationship between its individual branches.
Types of Corporate Resources
In full dependence on the goals, portals of a similar nature can be divided into the following types:
- Closed network resources.
- Image sites.
- Corporate blogs.
- Business card sites.
Resources Unavailable to Most Users
Closed corporate sites mean resources by which enterprises solve certain problems regarding the cohesion of their representative offices. Such portals allow you to quickly exchange information between branches, maintain high document flow, communication between employees, etc. For example, at the expense of such a site, ordinary employees are able to obtain data on their salaries, to contact managers. Using the portal, superiors will have the opportunity to issue orders not only to individual employees, but to the entire branch.
The main difference between a closed portal is the possibility of its use only by employees of the enterprise. At the present stage, situations very often arise when companies develop incomplete sites of this nature. They organize only a separate part of the closed type on existing projects.
Image Resource
A corporate image-building website means a portal open to all users. Due to it, you can get a large number of necessary data on a particular company. Users are provided with complete information about the company, its history, achievements, contact details, addresses, etc. The main objectives of the image resource include:
- Improving the image of the company among potential customers.
- Attraction of new clients.
- Conducting promotional events on the Web.
- Increase online competitiveness.
When may a blog be required?
In general, corporate blogs exist and act as an additional element of the main image-building project. But it is worth noting that they play a huge role in the process of developing an enterprise on the Internet. Due to the corporate blog, you can solve some fairly important tasks. For example, with its help, you can implement feedback that will help customers contact the enterprise management.
Most of the content of such a blog is the current and past news of the company, data on ongoing actions and their results, reporting on the performance of the enterprise, etc. In other words, with the help of such a resource, each company will be able to provide customers with the required information that will be interesting to them. Due to this, you can demonstrate your openness, which will positively affect the image of the organization. Due to the corporate blog, each company gains the opportunity to communicate with potential customers. Accordingly, it will be possible to find out in a timely manner about the attitude towards the enterprise on the part of clients and to quickly make certain decisions.
Resources for Small Businesses
The corporate website of the company can be represented as a business card. This is a simplified version of the image resource. Typically, a business card is developed by relatively small companies that do not have the ability to create a large project and promote it. Sometimes a large portal is simply not necessary. Basically, a business card site is needed to provide customers with a fairly narrow range of available capabilities. With the help of such a corporate resource, you can get acquainted with the basic information regarding the activities of the company, learn about its products and services, etc.
Resource design plays an important role
Creation of a corporate site should be based on some individual components. Among them, design should be highlighted . Making a resource implies a certain part of the corporate style, in which all the image elements of the company should be presented, starting from business cards and envelopes, and ending with letterheads and folders.
The design of a corporate site, in principle, like the entire portal, should be created by a professional in his field. This cannot be trusted, for example, to accountants even if they are familiar with the process of developing network resources. Naturally, enterprise programmers can also design a portal. It will be cheap, but not too high quality. If, nevertheless, there is a desire to develop the resource yourself, then this process should be considered from the perspective of a design project.
Content must be high quality
Creating a corporate website implies that excellence is a must. And this can be said not only about the design and software component of the resource, but also about the preparation of content. To fill the portal you need to use only the best photos. Accordingly, it is necessary not only to purchase a good camera, but also to study the main points in working with it. Having typed the text, you must send it to the corrector for verification. It should be understood that bad photos and texts, in which there are many errors, are not able to positively affect the image of the enterprise.
What else do you need to know to create a corporate website that can attract regular customers? At the present stage, a resource that has not been updated for a long time will not be able to interest anyone. However, this does not mean that any information can be added to the portal. Keep in mind that it should be relevant. In other words, the reader, after reading the article, should not be wondering why it was written and added. Such a procedure as adding content can hardly be trusted with external specialists. Therefore, it should be noted that information should be provided to customers in an optimized way.
It is necessary to approach the writing of each individual text, realizing for whom it is being created - for customers or for suppliers, for journalists or for government agencies. In such a situation, the illustrated material should be of high quality, and the text before reading should be read by professionals or proofreaders.
Design needs to be updated
What else should corporate website development be based on? Do not forget about the redesign. The visual layouts should be periodically changed. Due to this, we can distinguish the dynamism of the enterprise, as well as its compliance with all changing conditions. When changing the design, do not forget to transfer the old information. Content must be available. With this, one can emphasize the experience of the enterprise, continuity and other components that are strongly associated with stability. It should be understood that both dynamism and static must be present at the same time. In this situation, the law on the struggle and unity of opposites is reflected.
What structure is typical for projects?
Corporate resources are based on a set of structural components. At the time of development of a particular portal, some elements can be removed or added. What components are typically characterized by corporate sites? Examples of the main sections are given below.
- Home page
- Resource navigation.
- Data on the company, its products and services.
- Prices for goods and services (price list).
- The section in which information is provided for partners.
- Order and processing system.
- Company news.
- Feedback.
- Sections in which information will be posted on contests, sweepstakes, promotions.
What do you need to add first?
The "Company Information" section on corporate websites usually contains detailed information. It can be divided into the following subsections:
- Contact information, which should list addresses, telephones, faxes, etc. Often added the names, positions and photos of workers, their phones and mail addresses.
- For clarity and comfort, a subsection with a map of the area in which the enterprise is located can be added to the site. Usually not only the location, but also the directions to the office by public transport or private car are indicated. Accordingly, route numbers and distance from key points should be indicated.
- History of the company. It must be shared with potential customers in order to enhance the image. Naturally, too large texts are not welcome. But you need to describe the main points in the development of the company.
- If there are licenses with patents and permits, it is necessary to create a separate subsection in which information about them will be indicated. The presence of this documentation will allow customers to make sure that the company's products comply with all norms and standards.
What you need to know about promotion?
Promotion of a corporate site plays an important role. After creating the resource, you need to take care of high-quality promotion. There are several ways to bring new product data to potential customers. You can resort to free technology. However, promotion in this situation will require a lot of time.
At the present stage, there are also expensive promotion options. We are talking about contextual, banner and display advertising. Using it, you can achieve the desired results in a relatively short time. At that moment, when advertising falls on the Internet, it will immediately begin to function. Long-term results can be achieved through search engine optimization. But its cost will be significant in comparison with other methods. In addition, the level of qualification of the involved specialists may also affect decisive moments.
Success depends on details
The best corporate website is able to create one who is willing to spend their time on it. If there is a desire on the part of the developer in the development of his project, the formation of a resource can cost a relatively small amount of money. But time for development and advancement in such a situation will require much more.
If you want to create a really good resource, then you should consider even the most insignificant at first glance details. Only in this situation can we talk about the success of the project.