It is known that Yandex is one of the best search engines in Runet. More than twenty million people use Yandex every day, so advertisers choose this site to promote and grow their online business.
You can attract the attention of your target audience through Yandex Direct. What is Yandex Direct? This is a type of online advertising, in particular, a method that combines search and thematic contextual advertising. That Yandex Direct helped in 2010 to make a choice for more than one hundred eighty thousand customers. The effectiveness of Yandex.Direct is that potential customers find exactly the advertiser's information that they are looking for. Everything is based on a query that is entered into a search engine. And if the key phrase matches the phrase that contains text on the advertiser's site, then his site will appear in the list of found. In addition, the advertiser needs to understand exactly which word forms will be displayed in the search engine, so that in the future there will be no problems with this. The direct system always takes into account the morphology of a particular word or phrase entered in the search engine. For example, if you entered the word “freezer” in the search engine, then all forms of this noun will appear on the search page, for example, the phrases “where to buy a freezer”, “magnets for searching will not appear derivatives of this noun part of speech, for example,“ frosty ”or “Freeze” if you do not foresee and select key phrases in advance. To display these derivative words, you need to add, for example, the verb “freeze” or the adjective “frosty” to the key phrases of your advertisement.
The cost of a Yandex Direct click varies. First you need a minimum deposit (300 rubles), from which the click price will be deducted on Yandex Direct. The minimum cost to go from the Yandex search engine to your website is 30 kopecks. But you should also know that the higher the Yandex.Direct click price, the higher your ad will be, and accordingly, clicks on your link.
The advantages of this type of advertising are immediately evident. This, as mentioned above, is an opportunity to show only to those who are interested in your product or service. You pay only per click, and on Yandex Direct the cost of a click is set by the customer, which is also one of the advantages of this type of advertising. The position of the ad is also chosen by the advertiser, as is the region. It is possible to choose the time the link is displayed. A so-called “virtual business card” is created for customers and advertisers who do not have their own website on the network. In addition, if you need to make changes to advertising, you can do this at any time in real time.
If all of the above seems to be too long and you don’t have time to calculate how much advertising on Yandex costs, there is a “Carefree” tariff on Yandex Direct that will help you conduct your advertising campaign. And if you have questions, you can always contact the technical support of Yandex, working around the clock.
As you can see, at a very low cost, advertising on Yandex Direct can give an excellent result. In addition, a system of cumulative discounts. Depending on the amount of services paid by the advertiser during the 12 months preceding the invoice. So, for example, if the threshold of the services provided to the client has not reached 200,000 rubles, then the discount is not provided. From 200.001 rubles to 600,000 p. the discount will be 3 percent, from 600.001 to 900.000 - 5 percent, from 900.001 to 12.000.000 - 7 percent, etc. A twenty-five percent discount is also provided for those who spent from eleven to one hundred million rubles on advertising.
And if you really need high-quality contextual advertising that millions of people will see, then Yandex.Direct is exactly what you need, and on Yandex Direct the cost of a click is really low with such productivity!