Not every modern user of the World Wide Web knows about contextual advertising. What is this, well-known marketing specialists in the virtual space, as well as professionals creating and maintaining web pages. It often seems to a simple user that all advertising, as they say, is “on one face”. We will understand how the contextual variety works and how it can be automated.
general information
Automation of contextual advertising is information processing and effective information management using high-quality modern information systems. This approach to working with advertising material provides a number of advantages, makes the promotion campaign more profitable. The more users appear on the page, the potentially more customers the owner will have. Due to the possibilities of contextual advertising, you can attract hundreds, thousands of people. Accessibility and adaptability of the process is ensured by the use of modern techniques and tools.
Studying reviews of contextual advertising automation services, one can find out that this approach to working with advertising material minimizes routine activities, while the campaign as a whole increases efficiency. The specialist selects a strategy based on the goals of the customer. Work on the campaign should bring together highly qualified personnel and the most efficient automated robotic systems. At the same time, technologies and time-tested sites are useful. Access to their resources is paid and free.
Garpun
For various types of advertising (contextual, teaser, banner), you can apply a variety of suitable means and technologies. Good opportunities are given by the Garpun project. Currently, he is ranked among the most promising and advanced, efficient and technologically advanced tools available to specialists in the field of virtual marketing. Due to the automation system, contextual advertising can be effectively configured - this is ensured by the authoring of the project creators. The technology is called RealWeb. Service users get access to a variety of algorithms and an effective constructor. Using all available resources, you can make the advertising campaign as efficient as possible, while manual operations will be minimized. Thus, you can promote the project through the advertising systems of the giants Yandex and Google.
Using the capabilities of the Garpun system, you can debug the automatic updating of advertising material. Designed to work with different types of advertising (teaser, contextual, banners), the system allows you to add promoted positions and remove those that become unnecessary. This takes into account updates to the content of the site, for the promotion of which all work is planned. Through an effective program, it is possible to promote relevant products, services. Automatically selected by the program or manually set by specialists in working with it the priority areas, then the system uses this information to bring maximum benefit to the client.
Features and Benefits of Garpun
Studying comparisons of contextual advertising automation systems, you can see what the main advantages of Garpun differ. The developers of this marketing tool pay attention to the possibility of forming key phrases for each position, group of products, for a particular brand. Unique combinations are formed that are most effective for a given case. The product automatically manages bids, so the ad always takes the top lines of the ratings. Advertising is shown to the user exactly when the client wants it. The customer sets a schedule, a clear schedule, which is then taken into account by Garpun.
The described system of automation of contextual advertising helps to control how successfully the implementation of the plan is observed. If noticeable deviations from the plan are noticeable, the advertiser receives a notification from an automated product. Many recognize that this system is one of the most affordable, convenient. To start working with it, you need to create a personal account in the advertising divisions of the giants Yandex, Google, and connect them to your account.
Do I need it?
Having chosen Garpun specifically for the contextual advertising automation system, the user thus provides the opportunity to work with large masses of information - the project has sufficient computing power to analyze impressive amounts of information. The technologies developed by the authors of the project help to quickly deliver the most relevant informational messages to the user. There are automatic products for generating key phrases, templates for creating advertisements. By resorting to such ready-made matrices, you can significantly save the time needed to prepare the text. If the advertised site updates and actualizes the catalog of goods, the assortment changes, the advertising campaign is also adjusted.
An exceptional advantage of the Garpun contextual advertising automation service is the ability to work at any convenient time of the day. There is no reference to the generally accepted schedule, weekends and holidays. The site providing access to the service is constantly working, which is why the limitations of the operating mode are becoming a thing of the past. You can set the most favorable time, as the user considers, for the demonstration of advertisements, and the project will automatically launch them. The process does not require human intervention or presence. At the same time, the ability to configure advertising campaigns through Garpun is considered by many to be very thin, wide. By uploading the information base, you can create the desired number of various advertising projects, taking into account all the parameters important for the advertiser. The system allows you to focus on the types of goods, cost, manufacturer. Through the filters configured by the advertising specialist, the conditions for selecting positions that need to be shown to a potential buyer are selected.
Aori
This contextual advertising automation service was designed to save the time of an advertiser who wants to promote his promising project. In addition, the resource helps to optimize the workflow and reduce the time spent on analyzing information and arranging the display cycle. A distinctive feature of "Aori" is that the project is completely created by Russian developers, presented in Russian. Its creators tried to make the interface as clear as possible, not overloaded with unnecessary settings. The main audience of the project is relatively small enterprises, firms and owners of medium-sized sites interested in self-tuning, forming and maintaining an advertising project. Currently, the number of users is several thousand. Judging by the reviews and responses, mostly people are more than satisfied with the result of cooperation.
You can learn from the reviews dedicated to Aori: contextual advertising automation wins against the backdrop of many alternative resources precisely due to its wide capabilities. Any company can be launched in automatic mode, but you can manage each operation manually. To save time, you can resort to template ads. The resource offers a wide variety of modules to expand the initial settings.
Technical points
Using the possibilities of automation of contextual advertising through Aori, you can cope with your tasks, even if the advertiser is new to the described area. According to the creators of the project, in order to set up their first advertising campaign, you will have to spend no more than five minutes. The minimum advertising budget for cooperation with the project is 3000 rubles. If the user resorts to the project capabilities to work with the largest contextual advertising services, no special additional fee or commission will have to be paid. Using the capabilities of Aori, you can collaborate with advertising resources of Yandex, Google. In addition, there is access to advertising campaigns on the social networks “Facebook” and “VKontakte”, you can configure and set ads through the services “Mail” and “Runner”.
eLama
There are a lot of reviews about the possibilities of contextual advertising automation in which this informational project pays a lot of attention. The platform is completely Russian, the interface is executed in the same language. The number of users is estimated at one and a half, maybe two thousand people. The popular platform offers two options for cooperation - simplified and optimal modes. Their differences lie in the capabilities of advertisers and the features available to him.
Choosing this project for cooperation, you can simultaneously promote your site through the advertising capabilities of Google, Yandex and Runner. There is a special technology for the rapid movement of projects between platforms. To generate ads there is a template file that simplifies the task of the advertiser. If you need to summarize cost statistics, information on these articles is downloaded from Google services. Users can access the UTM tag-generating service.
The simplified mode of operation is intended for beginners. Experts are recommended to use the best option. As can be seen from the ratings of contextual advertising automation services, eLama is considered one of the best sites, largely due to economic advantages. For users, access to the service is completely free. If you want to entrust your advertising campaign to service professionals, then you will have to pay for their services. To pay with advertising platforms, users generate their own accounts within the system. The profit received is received on them, and distributing funds between goals is quite simple.
R broker
In the materials devoted to the automation of contextual advertising, the comparison of different resources developed for this purpose, the materials you can see a lot of flattering reviews about the capabilities of the R-broker functionality. The system was created so that using it was as simple as possible. The developers set themselves the task of creating a user-friendly interface. The number of users has already exceeded three thousand. R-broker allows you to download information about advertising campaigns Google and Yandex, so that the client at any time sees the full financial layout of their business. Calculating ROI, having access to relevant information, becomes easier. A template file has been developed for generating ads - this simplifies the creation of material and reduces the time required for this. Special prepared strategies are used by persons choosing R-broker to control bets.
This project is suitable for those who don’t even know what a landing page for contextual advertising is, and at the same time they will satisfy the wide functionality and capabilities of the experienced user responsible for several large advertising campaigns. The minimum monthly payment is 6000 rubles. The need to pay arises if a special account is created to conduct a campaign in an individual format. You can collaborate through R-broker with Yandex services and the VKontakte social network.
Altyics
Do not find statements in the marketing offers of this service for the automation of contextual advertising: “Save up to a million rubles!”, “With us you will earn the most!” and other high-profile slogans. This platform was created by experienced Russian specialists in marketing strategies. Its distinguishing feature is the modular principle, which guarantees maximum efficiency. The user has access to a wide variety of tools, selects the necessary one from it and connects it to his project. Using such options, you can quickly analyze how effective the led campaign is, what changes should be made to it, so that the performance is better.
Altyics users have access to extensive technical and information capabilities. Special template files are provided to simplify the creation of new ads. There are modules with which you can evaluate the conversion efficiency of advertising calls. There are two methods for calculating CPA for this. It is possible to automatically enable or disable a specific ad - for this, information about the availability of a position in the warehouse of the advertised store is loaded. For the function to work, it is necessary to provide a technical connection between the advertising campaign and the application through which information about the availability of products is downloaded. There is access to a wide variety of strategies. You can optimize programs, hold positions.
Features
The described contextual advertising automation system has been developed both for beginners of their first project in the field of marketing promotion, and for experienced professionals in this field. The cost of system services is determined by the advertising budget. The minimum monthly amount is 5000 rubles. Through the project, you can work with the largest giants of the advertising market - divisions of Yandex and Google.
"Rocket"
This project appeared relatively recently, its authors are developers of the Wikimart virtual hypermarket. The main clientele, as conceived by the creators, is large virtual retail outlets. There is a special toolkit that provides a high level of integration with the online store. To form a marketing campaign, the system requests access to directory structures. The creation of product-specific ads for different regions is automated. Customers are given wide access to a wide variety of strategies. As the developers pay attention, only their project gives the client the opportunity to massively adjust the parameters of the created advertising, informational texts.
This service for the automation of contextual advertising is intended primarily for experienced marketers who are well aware of the features of conducting a campaign to promote a product on the World Wide Web. The technical capabilities are such that the program can easily cope with trading platforms offering customers from one and a half million positions or more. You can run ad campaigns with four million keywords. True, you will have to pay for such opportunities. The minimum monthly budget is 20,000, while the creators of the system ask for 5% of the turnover per month. For this amount, they guarantee the possibility of working with Google and Yandex.
K50
This system designed to automate contextual advertising has appeared relatively recently. The creators of the platform are Russian developers. The main interface language is also Russian. Target audience - advertisers planning medium-sized, large-scale campaigns. K50 differs from most systems available to users in that it does not provide opportunities to choose strategies through which positions are controlled. According to the creators, the cost of a click is not the most important. The main idea of the project promotion is the ROI balance and the most effective management strategy.
The product is designed for those who are launching their first company, and at the same time it provides ample opportunities for the experienced user to have “where to deploy.” If the budget of the advertising campaign is less than 100 thousand per month, the site as a commission requests 5% of the allocated amount. The more monthly financial opportunities, the lower percentage you have to pay the service. For this money, the user gets the opportunity to promote their product and project through Yandex, Google.
Adlens
The management system was developed by Western programmers, became widely known, and in 2011 was acquired by Adobe. Today, the estimated joint budget for project-driven campaigns is estimated at $ 2.5 billion. The system is based on the idea of a betting portfolio. With this approach, conversion is growing by about a quarter compared to more typical campaign settings. Google, , . , , , .
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