The main marketing tools include market analysis, assessment of the level of demand for a product or service, and, of course, the company's advertising policy. It is worth noting that each of them is quite expensive, so the art of a competent specialist lies in a rational combination of available funds and the selection of effective tools.
The difficulty in assessing the impact of a particular marketing activity method on the sales level is that it is impossible to objectively determine what exactly influenced the increase in profit, since it is impossible to quantify how effective sales management tools are. One of the most important elements of marketing activities is considered to be a thorough analysis of the market and its conjuncture. The better the company understands the processes of changing the situation on the market, the easier it is for him to adjust his production to the current changes. In some cases, a company may anticipate a decline or fall in demand and be the first to take corrective action. All this helps to occupy a leading position among competing firms and increase the prestige of the organization.
The marketing tools used may be different in composition and implementation method, but advertising is indispensable in all cases. It is used by absolutely all companies to a greater or lesser extent and is one of the most important ways to increase sales. The ultimate goal of an advertising company is to attract the largest number of consumers. Moreover, advertising can not only inform about new products, but also talk about the enterprise itself, thereby creating its reputation, and inform about ongoing promotions and advantageous offers.
Currently, there are many ways to present your product or service. Internet marketing tools have become increasingly common. Of course, it is not advisable to refuse television commercials or SMS mailings to interested clients, because far from all in our country still have the opportunity to use the services of the World Wide Web. In addition, not all people know how to use search engines, so they prefer to find out the necessary information from more familiar sources.
However, we can already say that the Internet as a marketing tool is very promising, and every day there are more and more people who want to present their products in the Global Network. For example, most large companies consider it their duty to create their own website, which not only provides all the information about the company and about each product, but also sells it. Organization of an online store provides additional income, sometimes very high, and involves high-quality advertising. In addition, many companies agree on cooperation and place advertisements on each other's sites. Sending information about new offers and promotions by e-mail has become widespread. So an interested user gets the opportunity to learn about favorable conditions quickly, so to speak, “firsthand”.
Marketing tools include such an important element as monitoring the effectiveness of a particular method. It is very simple to evaluate what result the events carried out by the marketing department gave. It is enough to conduct several social surveys aimed at identifying the recognizability and memorability of the product and the company. Often the method of social survey is used, which expresses the general opinion of the consumer group about the product, its quality and the impression of its use.
When carrying out marketing activities, it is important to clearly understand the goal that must be achieved using one or another method. And all applied marketing tools should interact with each other, function in a complex.