The target audience is that group of people for whom these or other goods or services are intended. If you want your business to be truly profitable, you need to clearly imagine the portrait of your target audience, to know what kind of people they are, what they live for and what excites them.
Knowing what the
target audience is is what will help you:
- to act directly on the “pain” points of their potential customers, raising issues that are important to them and offering the best solution to the problems they face;
- launch truly effective advertising campaigns using the most reliable channels;
- save money on promotion by not addressing all people in a row, but only to those related to your target audience;
- Get a huge advantage over your competitors;
- several times increase profits.
Any target audience is something that requires painstaking study. At the same time, specialists rely on a number of different criteria, taking into account gender, age, family composition and marital status of potential customers, their education, place of residence, income level and profession. You can get this data by inviting people who have already contacted you to fill out a simple questionnaire.
It is also important to consider that the target audience is not always people leading a similar lifestyle and having common interests. For each product, you can create at least several portraits of people whom he may be interested in. For example, a training devoted to the topic of searching for remote work may be of interest to both young mothers who are on
maternity leave, and a person who is tired of spending days all day in a cramped office and who seeks to give freedom to his creative potential, and a pensioner who wants to occupy himself with something free time.
Of course, the choice of target audience should be based not only on official information. It is important to correctly compose a psychological portrait of your consumer. To do this, you need to answer a number of questions about him. For example, what kind of hobbies can he have? Which media do you prefer? What is it striving for? What is it afraid of? Is he a conservative by nature or not afraid to try something new? How does he spend his free time and what kind of entertainment does he like most? The more such criteria you take into account, the easier it will be for you to find “your” client and offer him something that he simply cannot refuse.
Understanding
how the target audience is determined, examples will help best. For example, if you are a publisher of a magazine about stars, first of all young girls will be interested in your product, who will be able to read interesting information about their idols. But the publication with recipes will be of more interest to older women, mainly housewives, who have a lot of time to cook and delight their households with delicious dinners.
By adjusting your product to the needs of your target audience and developing an appropriate marketing plan, you can achieve unprecedented heights in your business!