Who today is not familiar with a green bottle with a label in the old, classical style, who did not see these large cherry letters - “Jameson Whiskey”? There probably will not be such a lover (we emphasize the word “lover” - after all, it’s a mass drink haggling), who once tasted an apple-sweet malt, would refuse a glass the next time. In short, Jameson has earned himself good Irish fame and will never go out of style. population, taste that does not change Xia.
Although several decades ago, when the unspoken prohibition and healthy lifestyle reigned in Europe, whiskey was generally forgotten, and Jameson was going through hard times. Yes, and among the Slavs he is known only for the last fifteen to twenty years. What is the history of Jameson whiskey? The generally successful development of the Irish alcohol industry in the 19th century was facilitated by the favorable climatic conditions of Ireland, which made it possible to collect record wheat crops from one hectare. And how was the malt of "green leprechauns" different from the rough and dry Scottish? Probably the whole secret in the recipe.
John Jameson founded his factory in 1780, being a pioneer of his business. At that time, no one had yet recognized the glory of a worldwide drink for whiskey - for example, Ukrainian moonshine or sivuha are now valued about the same as then Irish.
"This is a national" swill ", and no one will buy it for export!" they said to John. But he did not obey. His merit is a painstaking study of the drawings of mills and cooperage (the manufacture of barrels for aging alcohols). He traveled to many countries around the world before releasing the first famous bottle from the assembly line (its design has not changed much since then). And now Jameson whiskey inherits hidden technologies of triple distillation, drying of malt grains in closed furnaces and aging of the drink for up to ten years in oak barrels. The result is a nutty vanilla soft taste without haze and stiffness. Elegant and barely perceptible aroma, rich golden color, variety of varieties: the brand has both classic and 12-year-old, and even 18-year-old whiskey. And Jameson whiskey is the sponsor of various film festivals and sports tournaments; Hollywood stars adore him, not at all disdained by the low price.
Fans are encouraged to visit the Jameson Museum in Dublin at the site of the first factory. By the way, there is a Guinness brewery nearby, you can combine business with pleasure. Just keep in mind: on Sundays, the factory bar is closed until noon. This is to ensure that the Irish - zealous Catholics, like alcoholics - come to the church sober. You will have a fascinating tour and study of life-size exhibits, a film about the brand’s history, a visit to the granary and a proposal to master the cooper's craft (just be prepared to learn this art for seven years).
It remains to add that more recently, about a century ago, the Jameson brand was threatened with decline, death during the American Prohibition and even a mixture of “blood” with Scottish grain scotch tape. However, thanks to the new marketing policy used by the Irish Distillers Group (IDG), the brand's fame has again ascended to the global Olympus.