In fact, there are not so many world-famous brands of tobacco products today. And it’s not about smoking cessation worldwide . Cigarettes are easier and cheaper to produce for local sale. Only very large corporations or the highest quality products manage to enter the world market. A worthy example is LM cigarettes, which have been one of the most popular brands in more than 75 countries for more than a decade. How has this brand managed to win the love of consumers and hold it for many years?
General trademark information
Tobacco products sold under the LM brand are manufactured by Philip Morris International. The name of the cigarettes was given by the first letters of the names of the creators. Accordingly, the usual combination of letters L&M stands for "Liggett & Myers" (Liggett & Myers).
What is the secret of brand popularity? The number of types of manufactured tobacco products under this brand can be counted on the fingers. However, they are all significantly different from each other. And if desired, each consumer will find LM cigarettes that best suit his needs. Throughout its history, the brand has changed packaging design and sales concepts many times. What is curious, while it remains popular and recognizable, and the products sold continue to be in demand.
Types of L&M Cigarettes
The most common types of tobacco products manufactured under the LM brand are: Lights (blue), Super Lights (gray), Filter (red), Menthol (green). Cran Grape, Strawberry, and One, released today, are somewhat less common. Over the entire history of its existence, the brand has changed its product design more than once, consumers have not met all the changes with joy, but despite this, it has fewer fans. In Russia, LM cigarettes can be bought today at any tobacco store, and this is a definite success.
Are these tobacco products safe for health?
Over the entire production period, L&M products were advertised under a variety of slogans. The most memorable of them: "A new taste - easier than the lung" and "Open your world." But are these tobacco products really not harmful to health?
According to the manufacturer’s promises, LM cigarettes are relatively safe and cause minimal health damage. The use of high-quality raw materials, special twisting technology and filters should minimize the amount of harmful resins and combustion products that enter the smoker's body. This is especially true for new types, for example, LM-compact - cigarettes that have appeared on the market relatively recently.
However, you should not believe advertising, smoking any tobacco products causes serious harm to the body. There are no safe cigarettes, and only electronic cigarettes are considered the least harmful. Classic tobacco products should be consumed in limited quantities, and it is even better to show willpower and completely abandon them forever.