The rapid development of monetary relations is the reason for the growth in the number of various institutions that offer their services in the field of finance and lending. The most familiar institutions for citizens are banks. It is safe to say that the number of these organizations is increasing every day. Accordingly, competition among them is growing. Therefore, in order to attract more customers and money, the management structures of organizations use various marketing moves. The most famous among them are lotteries. Many banks actively use this method. The lottery of Sberbank of Russia, Belarusbank and many other institutions is an advertising move to maintain a strong interest in the activities of institutions.
The meaning of the concept
This term came to us from the French language. Currently, a lottery is a game in which a certain group of people or anyone can be attracted. This is a kind of advertising move, during the implementation of which all participants are ticket holders. A prize pool is randomly drawn between them. At the same time, the receipt of a certain amount or material gift does not in any way depend on a person’s desire or on the actions of lottery subjects. Winnings are paid by the organizer of the promotion or the ticket seller.
The most common types of stocks
The lottery of Sberbank of Russia or another institution can be simple and stimulating. The participation of a person in the first form involves the purchase of a ticket, that is, the payment of a fee. The incentive lottery operates on the principle of “make a purchase of goods and win”. Thus, to participate in the second type of gambling there is no need to purchase a ticket. That is, this lottery does not provide for payment.
State and private lotteries
Last year, Sberbank of Russia held a huge number of various actions aimed at attracting customers. Among them, one could single out both state and private lotteries. Part of the income from the sale of tickets of the first category made it possible to finance some large projects. Among them, the most ambitious was the construction of Olympic facilities in Sochi. Some charity events were implemented thanks to the proceeds from the sale of tickets of non-governmental organizations.
Housing for a contribution? Is quite real!
Among the shares sold within the walls of financial and credit institutions, the greatest interest was caused by the Sberbank lottery, which was held under the title "Get a bank deposit and get a chance to win a sum of money to purchase an apartment." This ad move is not based on a ticket purchase. Therefore, this species can be safely attributed to the stimulating lottery. In order to become a participant in this promotion, it was necessary to issue a deposit at the bank no later than the penultimate May day of last year. The deposit amount was also limited by the scope: citizens who gave the institution at least 30 thousand rubles for preservation were allowed to participate in the action.
At the same time, the Sberbank lottery had a solid prize pool. Three Russians were given the opportunity to become the owner of an amount of 5 million rubles. Another 3,000 lucky winners won 3 thousand rubles.
Who could become a participant in the action?
In order to be among the applicants for prizes, it was necessary to follow the instructions:
- Make a deposit. As described above, the amount should not be less than thirty thousand rubles.
- Having made a deposit, you should send an SMS with the word "Sberbank" to a short number 1227.
- Save the certificate of contribution until the end of the promotion.
Results announced!
The draw of the Sberbank lottery was held on July 30, 2013. They promised to inform the whole country of the happy prize winners through the media and the Internet. Many citizens did not believe in the success of this campaign and dismissively called this program "cheating." However, in spite of all ill-wishers and skeptics, the winners were announced. The Sberbank Lottery gave three citizens from different parts of the country the opportunity to purchase a new apartment.
The winners of the main prize fund were a resident of the Perm Territory, a lucky man from the city of Khabarovsk and a citizen of Novosibirsk. Another three thousand people received a Visa bank card with the indicated amount of 3 thousand rubles.
Instant lottery
Sberbank of Russia is an institution whose services are used by a huge number of people. To maintain interest in its activities, this credit and financial institution conducts not only incentive actions. The Sberbank instant lottery is very popular among the population. It is held without circulation. You can check your luck immediately after purchasing a ticket. That, in turn, is easy to buy at any branch of a financial organization.
The front side of each ticket is marked with a price. On the back - the rules and conditions of the action. The buyer can choose their own ticket. As a rule, you can find out whether the client won or not, right away. To do this, remove the protective layer from specially marked fields. If a person is lucky - a win, the amount of which does not exceed 1000 rubles, is paid immediately at the bank's cash desk. If the prize has a larger face value, then the lucky one needs to contact the lottery organizer.
At the same time, the bank should not be blamed for manipulating the results. In accordance with Russian law, all lottery tickets are made in such a way that you can only become a prize winner by accident.
Those who won the Sberbank lottery are following with attention all the promotions held by the institution. Everyone has a chance to catch luck by the tail. Maybe tomorrow you will be the lucky winner of the main prize.