The company's strategy is always a movement vector, the path to the main goal. All current tasks and any other actions should be checked by a key question in accordance with the features of the strategy that suits your company. I will talk about choosing a company strategy and about the 7 most popular and effective strategies and their advantages.
Issue
- Each seller has his own strategy.
If each seller, communicating with customers, represents the company in completely different ways, then the company has no face. You must have something with which you can be associated, and possess the qualities that make you remembered.
Along with the loss of the seller, we often lose customers in the event that the client is attached specifically to the seller, and not to the service itself. Having your own strategy, a single product and setting a single pricing policy, you can avoid this.
If each seller has his own strategy, we cannot know our customers and, losing the seller, we lose everything. Therefore, the development of a unified strategy for the entire company is a matter of utmost importance.
Benefits
- Strategy - this is the tools of sales, the basis of activity and the basis of the product, capable of providing answers to many questions that interest you.
- Strategy is one movement vector for everyone. The company as a whole and each employee individually must understand the essence of their strategy and work in a unique direction for all.
- Customer retention. Let them clearly understand what you are, create your own image that will attract, and customers come to see you again.
The company should have its own niche in the market. In order for the client to remember you and highlight among others, you need to do something special or narrow-profile. You must have distinctive features, your profile and a niche where you are a true professional.
Strategy # 1: Innovation
The main rule of the strategy: to be the first is always much easier than the best. Firstly, you have no one to compare with, because this has not happened before. Secondly, the new always attracts attention; and thirdly, no one has done this before you, and no one has a sad experience.
The innovation strategy implies that, having come up with some value, you adjust everything else for it, building on this advantage, communication, while not forgetting about the quality of the service or product.
The peculiarity is that a company with such a strategy attracts relevant customers - those who are always in search of something new. Therefore, in order to keep them, you need to always offer new and new formats.
Strategy # 2: for conservatives
Conservatives need stability, they need to be given what they are used to. There are key points that must remain unchanged.
The price must be stable. Despite inflation and other unpleasant processes, the company's pricing policy should be unchanged. It is also recommended not to change the prices of standard items that are easy to remember.
You can not change the staff working with conservatives. If the seller leaves, try whenever possible to agree with him on cooperation during the service of such a client. The main task in working with conservative customers is to provide the same conditions as a regular seller and a service of the same format.
Strategy number 3 - narrow profile
Choosing a strategy implies that you will focus all your attention on one thing, occupying a certain niche. If you are engaged in something narrowly specific, you definitely do it better than anyone and, therefore, become a real professional in this field.
You need to choose a niche correctly. Perhaps you should choose a sphere with less competition, the main thing is to really assess your capabilities and choose what you can really handle.
By choosing a narrow niche, you spend less money. This is a great option if your financial opportunities are currently limited.
Strategy number 4 - wide profile
This strategy is ideal if your customers are broad-based. By choosing it, you declare that you can do everything and are able to cope with a variety of tasks.
If you say that you can do everything, it is necessary to support key accents, 1-2 accents per option will suffice. At the same time, you should not mislead customers: give a couple of arguments, but with confidence that you can really provide them.
Strategy No. 5 - One Unique Offer
The peculiarity of the strategy is that the company has such a unique product that it simply has no analogues, and its value is so high that the customer comes for it, and, of course, it buys everything else by default from you.
In such a strategy, a unique offer is not a source of income. Its main goal is to make you want to talk about you. Even if the client does not buy it, a vivid image will be remembered, and arguments will appear to choose you.
Strategy # 6: Pursuing a Leader
Choose a leader, analyze his strategy and do as he does. The advantage of pursuing a leader: a strategy will work, and the risks of failure will be minimized.
Copying a leader, you will not become exactly the same; you cannot copy its scale or appearance - you can take only a model of behavior. It is not necessary to repeat everything exactly, highlight the main steps, learn from the mistakes of others in order to grope your own tools.
Strategy No. 7 - local market coverage
This choice of company strategy will allow you to develop with few funds. It implies that you act pointwise, literally choosing individual neighborhoods, business centers, etc.
Use resources wisely to provide local coverage, with minimal cost. Realize your capabilities and invest only in what is really important.