The possibilities of the Internet are developing very rapidly. More and more buying and selling operations are carried out through online bulletin boards. There are a lot of people who want to sell a thing over the Internet, so here you have to face competitors. How to make your advertisement work and distinguish it among others in order to sell a thing as quickly as possible?
The drafting of an ad needs to be taken very carefully, as a potential buyer will evaluate it. can be on different resources at the same time, but they should all be based on 5 rules. These rules will help you create an ad in the customer’s language, explaining the advantages and benefits of the purchase. They look as follows:
1. catchy and headline
The success of an effective offline ad is 50% or more dependent on a prominent headline . Looking through hundreds of offers, the buyer pays special attention to the name, and after that decides to look at the detailed information. You can use constructions like "Product Name + in excellent condition", as well as humorous names.
2. Product Description
Here, the main emphasis should be paid not to the description of technical data, but to those emotional components that a person can get while using goods. You need to make sure that the description does not turn out too embellished. After the description, it is necessary to carefully point out the flaws, otherwise visitors will react to the proposal with distrust.
work better if it indicates a lot of information about the size, color, age and quality of the goods indicated, the more opportunities to sell it as quickly as possible. And this does not mean that you need to make a long explanation. The main thing is that the text should be divided into paragraphs, subheadings, numbered, bulleted lists, highlighting key points, etc. For formatting, all message boards offer a text editor. Sometimes, the possibilities are limited only by inserting text.
3. The identification of the reasons for the sale
There are always reasons for the sale, so the consumer is trying to avoid low-quality goods. If the goods actually have damage, you need to talk about them in detail.
4. Purchase Photos
It's no secret that people buy with their eyes, so you need to take care of high-quality images in advance. If things are sold to order, and the seller does not have his pictures, downloading similar photos via the Internet is also not recommended. It is better if there are his real photos, even if they are stupid and the most ordinary. Here you should pay attention to quality: the images should be bright, accurate, otherwise the client will not be able to clearly see the goods.
5. Age of audience
If a product or service is designed primarily for a young audience, you can add something funny to the description. When an adult audience acts as potential clients, it is recommended to abandon the humor and pay special attention to the description of the detailed characteristics.