Recently, people have increasingly begun to appreciate the gifts of nature. Drinks from soluble concentrates have sunk into oblivion. They were replaced by natural products, and Fruit Orchard juice is just one of them.
Folk brand
Among the variety of non-alcoholic products on the trading shelves, Fruit Orchard juice stands out. It began to be produced in 2000 by the joint-stock company Lebedinsky (the city of Lipetsk). The drink was replaced by the previous rather popular brand of this company called Tonus. The new product instantly attracted huge consumer attention. Its indisputable advantages are:
- wide range of,
- convenient packaging
- attractive price.
All this led to the fact that the juice "Fruit Orchard" so far has entered the top three most popular products in its segment in Russia. The marketing service of the company makes every effort to get as many people as possible aware of the new drink. Television is full of bright advertisements, the company organizes various promotions, which helps make Fruit Orchard juice a real national treasure. Technologists also do not remain in debt. New types of products appear that are able to satisfy the most diverse tastes of customers.
Popular recognition
"Orchard" - high quality juice. This is confirmed not only by ordinary users, but also by respected experts. After appearing on the market, the company's products constantly win at various competitions and exhibitions. In her piggy bank are many silver and gold medals. The fame of a new drink went far beyond Russia. He is loved in Ukraine and Belarus, and in Uzbekistan in 2006 he even received a special award "Choice of the Year", he was noted as the best among a fairly large number of applicants. In addition, leading Western companies began to pay attention to the drink. Orchard is the juice that PepsiCo is interested in. And she already knows a lot about drinks. The owners of the world famous company plan to further promote a promising brand. Since 2012, the famous juice has a new slogan that perfectly reflects the attitude of a huge number of consumers to their favorite drink.
At the beginning of the journey
Among all the products called "Orchard", apple juice was one of the first to appear. It was he who, along with tomato juice in the early 2000s, began the victorious march of a new brand. The drink has its own secret, which allowed it to become a favorite for many. The fact is that in the regions of Russia completely different varieties of apples grow . But how to make one juice remind many people of their native land? Technologists found a way out. They decided to combine tastes and created a kind of fruit mix from different varieties. Both sour and sweet apples are used for production. The heterogeneous composition allows each customer to guess the aroma of their favorite variety in the drink. This further increased the popularity of juice. In addition, there is nothing superfluous in it. Only apple juice, sugar (or fructose-glucose syrup), as well as citric acid as a regulator of acidity and a natural preservative. This makes the Orchard an ideal drink not only for adults, but even for the smallest children.
Bright advertisement
Now, probably, there will no longer be a person who has never tasted Fruit Orchard juice in his entire life. Photos on billboards and catchy videos attract people's attention. There is a completely natural desire to try the proposed product. Feeling the real quality, people involuntarily reach for the shelf with the familiar packaging. The choice is made. The company's management is constantly studying customer reviews and striving to take into account all possible wishes. They mainly relate to the range. Meeting the requests of people, the company creates new types of products that immediately appear on store shelves. Such attention bribes and makes each consumer once again affirm his choice. Among other things, the company constantly sets seasonal and holiday discounts on certain types of products. This allows even more people to join good quality and replenish the army of lovers of the famous drink.