Every day, Instagram is gaining more and more popularity. The number of bloggers on Instagram is growing. It is not so fashionable to expose a photo just like that, without any text. But how to write posts on Instagram beautifully, paragraphs, where to start, how to get the attention of the audience? This will be discussed later in the article.
How to start writing posts on Instagram
The fact that there are a lot of bloggers on Instagram has already been said, but they also started somewhere. Probably, everyone has already noticed that there is a certain classification of bloggers: some write about beauty, others about relationships, someone is a young mom and writes about motherhood, but do not forget about business accounts (shops, brands).
First you need to turn to the classification, to understand that you can tell the audience something interesting, like and attract. And only then will there be an understanding of how to write posts on Instagram correctly.
The classification of accounts looks something like this:
- Selling (business). Everything is easy here, these are the accounts that offer services or products.
- Informational. They provide any information. Most often they talk about diets, nutrition, beauty, sports and so on. These posts can be on a different topic.
- Entertaining. In such accounts, they usually share their life, stories: I ate, slept and more. But this does not have to be just reports, some offer really interesting information, based on personal experience and experiences.
- Thematic. Posts in such accounts are always on the same topic. For example, the dentist leads his blog on Instagram.
What should he talk about?
People don’t know how to write posts on Instagram, they don’t know what to write them about. For example, speaking of dentistry, you can tell how to brush your teeth correctly, prevent tooth decay, and so on. And, it is worth noting that such accounts are quite popular.
Well, the theme of the blog is selected, and then what? In theory, it would be necessary to write posts, share information. But if the account is new? Do not write in the void? That's right, your account needs to be untwisted.
Cheat
There are 2 main types of wrapping:
Paid account promotion is the most reliable, the number of subscribers will definitely increase. This cheating is called paid PR. But how to promote your blog? Of course, other bloggers. Some of them indicate in the information about themselves the steps for ordering PR, but what if there is no information about this? Do not be afraid to write to bloggers, they do not bite. Many, but almost all, are engaged in PR, because this is a way of earning. Prices are different for everyone. But you should not immediately order PR from very well-known bloggers, since considerable funds are needed here.
Tip: before ordering PR in your account, you can post posts so that those interested have at least some idea of a new blogger.
One of the first posts could be Meet. You need to tell the subscribers basic information about you, about the topic of the blog. The presence of posts will “hold” new subscribers.
Free PR
There are several options for how to gather an audience for free:
- Contests. Take part in contests. Firstly, when you subscribe to other accounts, someone will definitely subscribe to you. Secondly, if you are lucky, then this is a good free PR. Thirdly, there are various competitions for PR.
- PR through friends. If you do not hide your account from friends and acquaintances, then ask them to tell other users about your blog.
- Mutual Subscription. There are many accounts signed mutually. Look for them, subscribe and wait for subscribers.
- Hashtags. They are not just on Instagram? Under your posts, leave the most popular hashtags, as well as relevant to the topic of the blog. For example, a blog about good nutrition, you can use something like these hashtags # pp, #slimming, # nutrition, # recipes and so on. Now on Instagram you can subscribe to hashtags. Many people use this feature, so subscribers are guaranteed to you.
Tip: sign up mutually so as not to lose subscribers, and you will always be in time to unsubscribe.
You can gain an audience over time, so don’t get hung up on a huge number of subscribers.
So, the audience is recruited, and then what?
Posts! Write them regularly, interestingly. Instagram Tips:
- Nice picture. The visual appearance of the account should be appropriate. Expose your photos taken on a good camera. The first thing that everyone looks at on Instagram is a beautiful picture. No need to take any pictures from the Internet.
- Come up with your catchphrase. You need to remember, and the phrase is a great way to do it!
- Regular posts, but don't go overboard. 2-3 posts a day will be enough, otherwise you will clog up the entire feed to subscribers, and this is a little annoying. If you want to share a photo, use the "carousel" - this is an opportunity to upload several photos at once in one publication.
- Own style. Think about it. Someone uploads a photo with the same filter, someone just works on a combination of photos, and there is one blogger who posts all the photos with his dog. Create your own style of publication: from the inscription in the corner to the photo in one color scheme.
- Style in the text itself. Do not copy anyone, be yourself, this is what attracts subscribers. You may have a special emoticon.
- Informative posts. People are not so interested in reading that someone slept for 4 hours today. All this information can be laid out in history. Fortunately, now they can be saved by adding to the "current".
- Geolocation. Mark your place by attracting subscribers.
- Design your text. Separate it into paragraphs, create numbered lists, and so on. So the text is much easier to read.
- Literacy. Not everyone is pleased to read the text of an illiterate person.
- Time for posts. Yes, a lot depends on this. The most convenient time for posting photos is around 12:00, 15:00, 18:00 and 21:00. During this period, the activity on Instagram is greatest. It’s better to post the video after 8 pm.
Why be a blogger
A blogger is a well-paid profession. That is why many go to bloggers, thinking it is easy, but they are mistaken. About a month for every 10,000 subscribers, bloggers get 1,000 rubles, not including ads, affiliate programs, and likes. Bloggers are also quite popular people. But to be a blogger is very difficult: you must constantly be in the hands of the phone, share your life, and promote your account is not so simple. And, of course, you need to make investments, for example, in advertising.