What an ideal apartment ad looks like

Many seek to sell an apartment today. There are a lot of offers on the market, but not every one of them can be called effective in terms of attractiveness for a potential buyer. Properly written ad at times increases the chances of selling an apartment quickly and profitably.

Therefore, before posting free advertisements , follow the advice of experts. The recommendations address several key points:

1. Photos.

When searching for an apartment, potential buyers first of all pay attention to the pictures, as they allow you to make a first impression of the object. A selling ad always contains high-quality, vibrant, beautiful images that attract site users.

Mandatory conditions for such shooting are a professional camera, high quality images, natural light, well-chosen camera angles, as well as the perfect cleanliness of the subject itself. Free ads with photos taken on a smartphone or a bad camera are unlikely to attract buyers, as well as frankly unsuccessful, dark, faded images.

Remember the order. Any little thing can push away, especially when it comes to luxury housing with individual repairs.

To create the most complete picture of the subject, expand the scope of the shooting. Take photos of the view from the window, the facade of the house, courtyard, entrance group.

2. Description.

Text is the main source of information about your proposal. It must definitely emphasize the advantages over competitors, but you should adhere to the rule that conciseness is your best friend. Instead of lyrics, high-profile epithets and metaphors, it’s better to give potential buyers specific data and numbers. Metric area, number of rooms, living area, kitchen area, bathroom option, price. It will not be amiss to also indicate information about the house: availability of parking, number of storeys, year of construction.

Remember, no one can fully understand the needs and requirements of the buyer. Therefore, many free ads for the sale of apartments are ignored. But you as a seller can make an effort to interest the target audience. For example, when selling luxury housing or a business class apartment, you need to indicate the presence of additional options (security, parking, underground garage, jacuzzi, concierge, etc.). In the case of real estate economy segment, focus on infrastructure, view from the window, proximity to transport. The proximity of schools, shops and attractions may well be a decisive factor.

3. The plan diagram.

Almost all real estate sellers forget about this moment. But as practice shows, the presence of a clear plan-scheme doubles the chances of selling an apartment quickly. Agree, this probability will not be a small advantage in the face of high competition in the real estate market. Using the plan of the BTI or the developer, you can create a scheme with a detailed layout of the object.

Write a selling ad by virtue of each seller. You just need to be guided by the advice of experts, make a little effort. Otherwise, the sale of an apartment will take much longer. Therefore, cast aside doubts, show a little imagination, and make the perfect advertisement for the sale of an apartment!

Source: https://habr.com/ru/post/B11537/


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