There is an opinion that the term content means the text part of the content of the pages of websites, that is, that carries the main information load. However, this point of view is not entirely correct.
Content Concept
In fact, all information posted on sites on the Internet is content. This definition covers the text content of resources, videos, photographs and drawings, audio recordings. All types of advertising and controls. As a result, the concept of content has a very broad definition.
So, content - what is it? The simplest answer to this question would be to fill the site. And then comes his separation of the various types and types.
Content Assignment
- Informational. This view includes content useful to the user. For example, product descriptions, news, various reviews, thematic information. This view is the main content of almost any site. And its loyalty to the resource and its popularity depend on its quality and usefulness.
- Commercial or selling content. It includes any advertising, messages about promotions, discounts, as well as selling texts. And it’s not very good when such content takes up the majority of site content. However, some creators aim to maximize profits from their project. As a result, you get a resource with a bunch of intrusive ads, pop-ups and useless commercial articles that are unlikely to have readers.
- Entertaining. These include pictures, funny stories, jokes, interesting facts - everything that entertains visitors attracts attention.
- Educational. An excellent type of content that allows you to attract the attention of visitors and increases the "usefulness" of the resource. But do not confuse educational content with school subjects, for example, algebra or geometry. This includes such useful things as master classes, step-by-step instructions, instructional videos, etc.
The harmonious combination of all these types of content makes the site useful, informative and popular among Internet users.
Content - what is it? Types of content
By the type of display on the site, the content can be divided into static and dynamic.
- Static is that part of the site content that can only be changed by the resource administrator. For example, the text content of the pages.
- Dynamic. Also found under the name of user content, for example, forums, comments, reviews. A significant advantage of such content is the ability to receive feedback from users and allow them to independently fill resources. Naturally, in this case moderation is necessary. The dynamic content of the site also includes information blocks, the content of which varies depending on external data. For example, advertising, the content of which depends on previously entered user requests.
Filling with quality content is the basis for creating any website. This largely determines the position of the resource in the issuance of search engines, as well as its popularity among users. To be truly good, content must meet several criteria.
Sometimes you can find the name "content in the PS". PS stands for search engine, for example, Yandex or any other. Therefore, the content of search engines is any information provided by search engines.
Text uniqueness
The most important property that content for a site should have is uniqueness. First of all, this refers to the textual content of the site and means that there should not be duplicate text on the Internet. The uniqueness of the content on the site is welcomed not only by Internet users, but also by search engines. The use of information copied from other resources has a negative impact on the ranking of the site and, accordingly, on the position in the issuance of search engines.
Checking any text for uniqueness is quite simple. To do this, there are many services - for example, "ETXT-anti-plagiarism" or "Advego Plagiarism".
Lack of grammatical and stylistic mistakes
Firstly, the presence of any errors in the text does not color it at all. In addition to the fact that users simply will not read such text, their impressions of the resource itself will remain extremely negative. Secondly, search robots have long learned how to determine the quality of text, and the presence of errors negatively affects the position of the site. Therefore, it is foolish to think, using low-quality content, that this will benefit the site.
There are cases when, in the pursuit of uniqueness, the authors deliberately distort sentences by rearranging words or thoughtlessly using synonyms. As a result, there is a text unique from the point of view of programs, completely unreadable and distorted in meaning from the point of view of visitors.
Informational content
The lack of so-called "water" in the texts. Everyone saw examples of content in which a lot was written, without errors, maybe even a good language, but about nothing. This happens when the author needs or, perhaps, really wants to write a certain amount of text, but his knowledge on the topic is enough on the strength of a couple of meaningful sentences.
The lack of desire to fill in the gaps in their knowledge, plus the desire to do everything quickly prompt him to write empty texts. The result is complete dregs, after reading which a person certainly will not find what he was looking for. And of course, he will not linger on the resource for a long time.
Types of Text Content
- Copywriting. A unique text written by the author on the basis of his own knowledge and experience or communication with other people.
- Rewriting. Also a unique text, but the basis of its creation is information taken from several sources and rewritten by the author in his own words. Those people who studied at school, more than once engaged in rewriting. The essence of the statements is the same - to write what you hear in your own words with the preservation of meaning.
- SEO texts. This is copywriting or rewriting, optimized for search engines and containing keywords. With proper writing, search queries are organically entered into the text and do not spoil its meaning.
- Plagiarism. Sometimes it is called copy-paste. It consists in simply copying information from various resources to the site. In this case, the text either does not change at all, or undergoes minimal correction. For example, company names, addresses, personal information, etc. are changing.
Website Information Management Systems
Or abbreviated CMS. These systems provide convenient and easy content management, namely adding new pages to sites and editing existing ones.
Using CMS when creating sites provides many advantages:
- The relative simplicity of creating resources.
- No need for deep programming knowledge.
- A variety of template designs that you can customize as you wish.
- Easy to expand project.
- Good CMS functionality: for example, you can easily connect a blog, forum or gallery module to a site.
- The focus of many CMS on certain types of projects. For example, there are systems for creating blogs, e-commerce, business card sites, etc.
Thus, answering the question: "Content - what is it?" - we can conclude that this term refers to everything that we see on the Internet. And the popularity of any web resource depends on its quality and usefulness.