A special offer is a direct marketing campaign in which the seller of the goods addresses the buyer and focuses on the main benefit of the acquisition, as well as on some additional opportunities. In fact, there are dozens of special offer methods in marketing. We will dwell on some of them in our publication.
Special offer for cars includes some kind of bonus or present. Quite often, this is insurance on special conditions or participation in lotteries with substantial gifts (depending on the brand and value of the vehicle itself). Almost always on the market there are cars that can be bought at a certain price, but only at a certain time, as well as cars that are offered as part of a test use.
With the development of online trading in almost every major store of this type, we come across a special offer of a different kind. For example, very often the first buyer is offered some kind of preferences, benefits, a small amount for the purchase, if he purchases a certain amount of goods. Gift certificates with a limited validity period are also common, so that the influx of customers takes place at the time the seller needs. There is also such a method as a funded program, the main purpose of which is to reward regular customers for adherence to a brand or store.
Sales shots periodically fly around the world, where a special offer allows the first, for example, a hundred buyers to take goods almost for free. In pursuit of them, people beat and knock each other down, traumatic and even fatal outcomes are not uncommon. Needless to say, twenty years ago in the USSR many things looked like a special offer of this kind. Of course, the show did not suit the sales deficit, but our grandparents could spend more than one night marking the lists and jostling in lines to buy an imported wardrobe or boots.
A special offer in household appliances stores is often presented by installments of payments for certain goods, free delivery, a specialist’s trip to determine the necessary characteristics of a future purchase. Large retail chains offer to pick up a old-style product from a potential buyer in exchange for a new one at some discount. The situation is really different with really rare products. She often offers stocks like "limited-edition product." Joining an elite user club can also simplify matters.
At grocery points, you can almost always find products that are cheaper for bulk sales, as well as a “step up” class discount, which makes it possible, for example, to buy goods at a discount of 5% when buying at 1000 rubles, 10% at 2000 rubles and etc.
For those who often purchase airline tickets, special offers for this expensive form of transport will be very welcome. In addition to traditional beneficiaries - students and retirees - discount programs can be used if you book tickets ahead of time or catch special promotions that can last literally one day or several hours. In their framework, you can usually get a ticket of an inexpensive class, which must be used up to a certain date. Special promotions are also held as part of a new route in order to attract customers or to lure them from competing companies.