For more than 15 years, VIKO juices have been delighting their fans with a bright natural taste, no less striking attractive appearance and the slogan “Drink VIKO - live easy” firmly entered into everyday life.
South Juice Company
The producer of juice "Vico", South Juice Company (USK), until 2016 was called LLC Interagrosistemy. Initially, the company was opened on the basis of a food factory in the city of Belorechensk in 1989 with the aim of producing concentrated apple juice for export. Later, processing of cherries and plums was added and the production of concentrated juices from these fruits was established. The company at one time became one of the first producers of juice in cardboard packaging in the country.
Today, “South Juice Company” is a modern full-cycle production complex, which has its own testing center and the necessary facilities for processing fruits, producing nectars containing juice of soft drinks and juices, baby food. The company has its own logistics center, designed to store over 11 million liters of products.
Product line
Today, the company's products on the market are represented by almost 150 types of juices, soft drinks, mineral water and kvass. The USK juice and nectar line is represented by the following trademarks:
- "VIKO".
- "Gifts of the Kuban."
- "Lucky day";
- "Native".
- "Juicy Valley".
- "Masha and the Bear".
- Angry Birds.
- “Ladushki” (products for the smallest consumers - children of the first year of life).
The flagship of production - VIKO juices
For more than a decade and a half, the company's trademark has been the VIKO trademark, a flagship brand that speaks to consumers more than the name of the manufacturer itself. A successful, easy-to-remember advertising slogan “Drink Vico - Live Easy” promoted the promotion of goods on the market.
In 2013, following the results of a brand audit conducted a year earlier, the company started rebranding the brand. The basis of the new positioning of VIKO juice is the idea of the unity of music and taste. Similar to the existence of different trends in music, it was decided to present several lines of nectars and juices under the same brand, which, according to the plans of the marketers, were to “sound” as separate musical parts.
Range
The first line - “VIKO Solo” - is represented by 14 flavors produced in packages of 1 and 0.2 liters. The name of the line reflects the essence of the product: most of the nectars and juices of this line are mono-flavors, that is, prepared from one type of fruit or berry. Among them:
- unclarified and clarified juices (apple, orange, grapefruit, etc.);
- juices with pulp (pineapple, tomato, plum);
- nectars (cherry, peach, blackcurrant).
Another “musical” line - “VIKO Country” - was discovered by a new product, which was direct-pressed apple juice. It is produced with minimal industrial processing from fruits collected immediately before use. The trick is that, thanks to special technology, it was possible to achieve such a taste, color and texture of the product that make it as close as possible to “live” home juice.
Despite the predominance of mono-flavors, there are also products made from several types of fruits and berries: nectar from wild berries, grape-apple juice, Exotic nectar from tropical fruits.
Packaging
The changes affected not only the product range, but also the packaging solution. The company held a creative tender for the development of packaging design. According to the results of a quantitative research of customers, the winner was chosen - the branding agency Depot WPF, due to which not only the appearance of the package, but also its shape changed. Combiblock gave way to a more elegant Combifit. The rich red color from afar attracted the eyes of buyers, and the letter of the logo "B" received a noticeable resemblance to a treble clef. The advertising campaign in the media and on TV contributed to the integration of the new brand image.
But this bright innovation was not the last. Today VIKO juices delight customers not only with their taste and quality, but also with an updated packaging design. The entire line of the brand has switched to the Prism packaging format. Soft lines are successfully combined with the bright fruit theme of the package, attracting the attention of not only regular connoisseurs of the brand, but also new interested buyers.
Reliable and safe production
All products of the company have passed state registration and meet all the necessary standards of quality and food safety in accordance with ISO. In addition, the juice undergoes daily strict control. The company's products are packaged in aseptic cardboard boxes of the world's leading manufacturers Tetra Pak and Combiblock, which guarantee the preservation of the quality and reliability of products and allow you to store products for a long time without adding preservatives to it.
The juice is pasteurized before bottling in a gentle mode, which consists in rapid heating and the same rapid cooling of the product. The process, which takes a few minutes, allows you to destroy all the microbes and at the same time preserve the beneficial substances and vitamins contained in the product.
Consumer Reviews
The vast majority of buyers of VIKO nectars and juices note its bright natural taste, and the relatively low price (an average of 60-65 rubles per liter packaging) makes the premium quality product generally available. The absence of preservatives allows children to drink juice from the age of three. The packaging is very convenient, the drink from it is poured easily and evenly. Bright and attractive packaging is not a shame to put on the table. VIKO juice, undoubtedly, deservedly deserved its positive reviews.