In fact, a marketer is an interesting profession that requires both a creative outlook on the situation and an analytical mindset. Marketers are studying the market, customers, trying to figure out what services and products will be in demand by customers. Based on the research, new products are developed that are brought to the market by specialists. The marketing profession will be quite interesting for people with an analytical mindset . A description of it can be found on the website of any university training bachelors or marketing specialists.
How did the marketing profession come about?
Marketer - a relatively young profession, appeared in the middle of the last century. At some point, the enterprises became cramped within the framework of the existing territory, where already everyone who wanted to become clients of a particular company. Getting a company to a national or international level is not an easy task. So, a need arose for specialists who could collect information and analyze the current economic situation in the regions and evaluate the purchasing power of the population.
What is the job of a marketer
What does a marketer do? A marketing specialist works in several areas. It is engaged in the search for free market niches attractive for the company, brings products to the market, and manages the life cycle of goods. Large companies meet various specializations: art manager, analyst, brand manager, BTL-manager, marketing research specialist, marketing director, event-manager and others. Professionalism appears with experience in this area. Therefore, any marketer needs to engage in self-education: to participate in forums, conferences, read specialized literature. Then the marketing specialist will be able to be even more useful to the enterprise, and therefore, rely on the appropriate payment for his work.
Consumers sometimes get lost in a store when they see a storefront in front of them with a large number of similar products from different manufacturers. The selection process will be less difficult if the consumer knows any information about the brand, has feedback from friends about the quality of the product, and has seen advertising. In this case, it is possible, even on the machine, a decision will be made to purchase this or that product. A product marketer also deals with product assortment and pricing issues.
Marketer - a profession for freelancers. They usually offer their consulting services or carry out separate, one-time projects for customers. The main clients of freelancers are commercial organizations, advertising agencies , individual entrepreneurs, startup developers.
Type of profession
A marketer whose profession is of the “man-sign” type associates his work with iconic information. These are all kinds of calculations, tests, tables, numbers. It requires logical abilities, there should be an interest in working with information, the ability to concentrate should be present at a specialist in the field of marketing, perseverance and developed attention, the ability to operate with numbers. Also, the practice of a marketer will show that this work applies to the type “person - person”, since it is associated with interaction and communication with people. Therefore, skills are required to establish and maintain business ties and contacts, be an expert on human relationships, show contact, sociability and activity. The profession "marketer" belongs to the class of heuristic. Its description is as follows: work is supposed to be connected with research, analysis, management of other people, control and planning. It requires a rather high erudition, striving for development, original thinking, continuous learning.
Job responsibilities
The main goal of a marketer is to meet the needs of consumers with the maximum benefit for the company. For this, it is necessary to study and identify the unmet needs of the potential target audience, then create a product that will best suit the buyer according to its characteristics.
What does a marketer do
- It is developing a set of measures for the production of goods and services that find a market and the maximum possible demand. Interesting work for outstanding people. A marketer performs many tasks and work, both in the office and outside it. Due to this, there is no feeling of routine and monotony.
- Contributing to the harmonious development of both the service sector and production, if it takes place. Preparation of reasonable proposals for choosing or changing the direction of development of the entire enterprise as a whole or of any particular element of the marketing mix.
- Participation in the development of the marketing policy of the enterprise, creating conditions for the systematic sale of goods or the provision of services.
- Sales forecast and consumer demand.
- Market research of similar goods and services, analyzes demand and consumption, motivation, activity of competitors, market development trends.
- Analysis of the competitive environment, taking into account the ongoing changes in the customs, tax, pricing policies of the state, competitiveness, speed of implementation and other factors.
- Ensuring the effectiveness of business activities, the growth of income and profits.
Qualification requirements
The employer has a number of rather stringent requirements for the applicant for the position of marketer. As a rule, a completed higher education in the field of marketing, economics, sociology, information technology or statistics is required. This is a difficult job requiring perseverance. A marketer is required to know perfectly the basics of statistics, have analytical skills, skills to work with special programs for collecting and processing information, and large amounts of information. The professional qualities of a marketing specialist are recruitment specialists who are well-versed, attentive, purposeful, structural and analytical thinking, observant, initiative, good memory.
A marketer needs to be able to collect, process and analyze the information received. Sociologists can do this very well. This includes collecting information about the market on the Internet, conducting focus groups, customer surveys, monitoring, testing packaging or a running commercial, and more. The study of competitors can be carried out using special technologies of market analysis, which economists are very good at. To be a successful marketer, you must have a special type of thinking. Some call it business philosophy. A commercial enterprise, which sets itself the main task - satisfying the needs of consumers, implements a marketing style of doing business. This is what a marketer in an enterprise does.
Payroll Marketers
The data of Russian recruitment agencies indicate that on average, a novice specialist with little or no work experience earns from 300 to 500 dollars a month, a marketer with an experience of between 500 and 2000, the head of the department can expect a salary from 1500 to 5000 dollars, and the marketing director - $ 3,000 - $ 10,000 per month.
Medical contraindications
There are some medical restrictions for people who want to work as marketers. These are diseases of the nervous system, mental disorders, diseases of the cardiovascular system, dysfunctions of the musculoskeletal system.