Marketing is an ordered system of planning the volume of products, determining prices, as well as the range of products and their distribution in the market, the main purpose of which is to satisfy needs. It is the satisfaction of human needs that is the basis of marketing.
Marketing objectives can be divided into primary and secondary. The main ones are primarily analytical. After all, before producing a product, it is necessary to study the market, its structure, the consumption of this product.
Production goals of marketing involve the organization of material and technical supply, management of the competitiveness of products, their quality. The marketing marketing goal is also highlighted, the essence of which is the organization of the system of movement of goods, the formation of demand, the sales system, as well as the promotion of sales of products. This also includes product and pricing policies and service organization.
The management component (goal) also plays an important role, which consists in the correct organization of the communication system, the implementation of effective principles of management and control, as well as in risk management. The managerial goals of marketing are primarily designed to improve the internal infrastructure of the enterprise and include, in particular, staff development, the introduction of new technologies and the correct construction of a management system.
Analyzing the main objectives of marketing, you can also highlight a few of them. In particular, this is a market goal, the essence of which is the continuous search for new promising sales markets, as well as gaining a dominant position in an existing market.
As for the correct formation of a pricing policy, stimulating sales growth by conducting competent advertising companies, improving the quality of goods, as well as studying the needs of the population, all this is part of the marketing goal.
But nevertheless, in the first place among the goals it is worth highlighting the successful implementation of goods and services. After all, the main task is to stimulate sales, to interest the buyer in the acquisition of a product in order to obtain greater profit.
It is also necessary to maximize the choice of consumers, which consists in creating a wide range of products that can satisfy any needs. It is also necessary to maximize customer satisfaction. This does not mean a simple increase in sales, but an increase in customer satisfaction.
In connection with the development of the World Wide Web, Internet marketing is becoming increasingly important. Its essence is in the implementation of key activities and strategies via the Internet. The goals of online marketing are much like the goals of conventional marketing, but with the Internet component in mind. In particular, this is the creation of a competent project, the promotion of goods through the network, as well as the attraction and, most importantly, customer retention by means of operational information about the products. With the help of the boarding school, you can actively support the image of the company, as well as conduct the necessary surveys.
In order for marketing goals to be successfully achieved, and their implementation become real, they must be communicated in an accessible form to each employee of the company. The main task is the expression of goals in a quantitative form, so that employees clearly understand what they will receive in return when they achieve the task.
Marketing goals are achieved by creating a positive image of the company, a significant increase in profit and sales, as well as predominance in the competition.