History of the Toyota company. All Toyota Brands

Toyota is a world famous brand of Japanese cars. It ranks second in terms of production and sales among automakers. The full name of the company is Toyota Jidosha Kabushiki-kaisha. This is the only car manufacturer that is among the ten most famous brands in the world. Today, Toyota also includes Lexus and Scion brands. All Toyota brands are of high build quality, reliability during operation, low cost of maintenance.

Company History

The history of Toyota begins with the production of looms . Kiyichiro Toyodo, the son of the founder of the company Sakichi Toyoda, went to Europe in 1930 and decided to create his own internal combustion engine. From this moment begins the history of automobile production.

In 1934, the company's first Toyota Type A engine was already created by the company's specialists. And already in 1936 the first Model A1 car was produced (later it was called AA). In the same year, the first shipment of four Model G1 trucks went to China.

1937 is considered the founding date of Toyota Motor Co, which was owned by Kiichiro Toyoda. He separated from his father’s business and created his own company. The name of the entire concern went from their surname. Kiichiro changed only one letter.

During World War II, the company switched to the production of military trucks. To increase the supply volume, all models were simplified as much as possible. For example, instead of two headlights, only one was installed.

After the war, having shared experience and knowledge with specialists from Porsche and Volkswagen, Toyota launched the Toyota SA civilian vehicle in 1947.

The company's products quickly conquered the market. Already in 1957, the company delivered the Toyota Crown.

1962 is famous for the release of a millionth car under this brand. And already in 1963 the first Toyota car was produced outside the country (in Australia).

Further development of the company is proceeding at an accelerated pace. New brands of Toyota cars appear on the market almost every year.

In 1966, one of the most popular cars of this manufacturer was released - Toyota Camry.

Significant for the company was the 1969th. This year, the company’s sales reached one million cars in 12 months sold on the domestic market. In addition, the millionth Toyota car was exported that same year.

In 1970, the company launched the Toyota Selika car for a younger buyer.

Due to the popularity of products and large sales volumes, Toyota continues to profit even after the international oil crisis in 1974. Cars of this brand are of high quality and a minimum number of defects. In production, a high level of labor productivity is achieved. Calculations made in the late 80s found that here for each employee of the company accounted for several times more cars produced than at competing enterprises. Such indicators interested competitors who sought to find out the "secret" of the plant.

In the same 1979, Agee Toyoda became chairman of the board of directors. Under his leadership, negotiations began with General Motors on the joint work of the companies. As a result, New United Motor Manufacturing Incorporated (NUMMI) was formed, which began to produce cars in Europe according to the Japanese system.

In the 90s, the share of Toyota cars in the markets of Europe, America, India and Asia increased significantly. At the same time, the model range has also increased.

All Toyota Brands

Throughout its history, the company has released more than 200 car models. Many models have several generations. All Toyota brands are presented below:

Model Features

Toyota SA, unlike its predecessors, already had a four-cylinder engine. An independent suspension was installed. The overall design was more like modern models. It can be compared with the Volkswagen Beetle, which in its properties is similar to the properties of the Toyota brand.

The characteristics of the Toyota Crown model released and exported to the USA in 1957 differed from previously released models. They were equipped with an engine with a volume of 1.5 liters.

The SF car model differed from the previous ones with a more powerful engine (27 hp more).

With rising gas prices in the 70s, the company switched to the production of small cars.

Modern Toyota models

New Toyota brands can be divided by type:

• Among the sedans, Toyota Corolla and Toyota Camry stand out.
• Hatchback Toyota Prius.
• SUVs Toyota Land Cruiser.
• Crossovers Toyota RAV4, Toyota Highlander.
• Minivan Toyota Alphard.
• Pickup Toyota Hilux.
• Minibus Toyota Hiace.

All Toyota brands are comfortable and quality, time-tested.