Promotions - a set of actions that are aimed at promoting a service or product, affecting the target audience. The impact is informational (when it is possible to familiarize yourself with a service or product visually, taste, test), and stimulating (when you can get a promoted product for free when you purchase a certain amount of goods, get a gift for a purchase, a discount on the purchase of a service or product, etc.) .
Now many companies are convinced that advertising of the goods they sell is necessary. So, the distribution of leaflets and other information materials in crowded places, as well as where there are many potential buyers of a particular service or product, has become very popular.
An excellent result is provided by events in which not only services and goods will be demonstrated, but also various contests will be held with giveaways and prizes. In addition, tastings are very popular today. The buyer can familiarize themselves with the product closer to them and form their own opinion about it.
Promotion Goal
Properly organized promotions are a way to significantly increase sales of a particular product. This effect is achieved due to the fact that buyers are encouraged to buy services or goods. In addition, promotions are an excellent way to deal with competitors and even maintain off-season demand for products.
The greatest sales can be achieved if just such an advertising of the product is carried out. An example is the promotion of new products that can attract attention and interest potential buyers.
The work of qualified promoters is able to bring great popularity and significant success to consumers. This is achieved through increased sales and brand awareness.
Tastings
Everyone knows that through the stomach of the buyer lies the path to his heart. Tastings are a great way to present consumers a quality product, as well as give them the opportunity to try it. Such promotions are a free opportunity to learn the aesthetic and taste properties of a product, in addition, to learn about its competitive advantages and advantages. If the product is of high quality, then in the near future, expect an increase in sales. People always need fresh products and new products, therefore, if you are the one who can provide a new product, then your product line will be lined up.
The advantage of the tasting is that the buyer has the opportunity to get acquainted with the goods on the spot. It is possible for the customer to immediately evaluate the reaction of consumers. And only their own taste sensations and personal experience provide the basis for making the right decision.
Gift
The following promotions are a gift for some purchase. Everyone loves to receive gifts, so such promotions are always very effective. Especially if the gift is a necessary and useful thing. If you receive a third one when you buy two products for free, such a promotion will not leave you indifferent.
You can find a way to beat a gift for any product. This promotion encourages buyers to directly purchase more of your products, and this helps to increase sales.
Sampling
Sampling is a free distribution of product probes aimed at targeting an advertisement for a product. An example of such an action is not difficult to give. It is most effective for products designed for repeated repeated purchases. Basically, these are products with low cost - perfume, hygiene products, cosmetics and so on. Statistics show that by giving a product a trial, you help increase sales, as well as gain regular customers. Sampling can be most effective when promoting a new product on the market.
Sample Types
- Dry sampling - the consumer is told about the product, and he takes the sampler of the product (cream, shampoo, perfume) home with a "dry ration".
- Pack swap - replacing half-empty packages of the same product with advertised full ones (chewing gums, cigarettes).
- Horeca sampling - an advertisement for cigarettes and alcohol in bars and restaurants.
- Wet sampling is an offer to potential buyers to try a product (juice, cheese, sausage, etc.) at the point of sale directly in front of the counter.
In general, conducting promotional-sampling can be found at points of sale of the same product. This is due to the fact that the bulk of consumers make a purchasing decision directly at the point of sale. Therefore, with proper distribution, the buyer will be immediately interested in a new offer, which means that the effect of a spontaneous purchase will work. In our country, sampling is popular and is considered the best tool that can attract consumers. Domestic consumers have many features that often surprise representatives of Western firms.