According to experienced bookmakers, the promoted bookmaker is able to generate business income at the level of 10-12%. However, there is always the opportunity to increase this indicator in a favorable direction. Given the very impressive cash flow, the idea of opening a bookmaker can be called a truly profitable initiative.
The principle of the bookmakers
If we consider the features of the activities of bookmakers in brief, it can be noted that the main emphasis here is on the daily establishment of a certain line of quotes. Thus, future sporting events are assigned their own odds, according to which players can determine the possible winnings.
What is a good bookmaker? How to open such a business and attract a sufficient number of customers? For this, large eminent bookmakers are trying to take into account the maximum number of sports competitions on which you can bet. The bulk of the bookmakers offers players different levels of bets, including elite ones, which are not limited to four-digit values. However, it is advisable for a beginner in this field to start with the designation of minimum rates, which will form an idea of the possible turnover of funds.
How to open a betting shop: franchise
Like any other type of business, opening a bookmaker when entering the market needs to assess the level of direct competitors, formulate the basic principles of work, develop an effective line of activity, conduct a quality advertising campaign. Among other things, the possibility of attracting a whole staff of experienced analysts is not ruled out.
All of the above entails considerable costs. Therefore, investing start-up capital in an already promoted network of bookmakers and promoting your own business in the form of a franchise may be a more rational solution. At the initial stage, such an initiative may require payment for the provision of updated quotation lines by a large bookmaker. However, for most beginners this is no problem.
Choice of premises
How to open a branch of a bookmaker? You can place it in the most limited space area. The only prerequisite for conducting a successful business in this area is the availability of a manager’s work place, a good monitor and computer, as well as equipment to monitor the progress of the competition and change quotes. All this can easily fit in a rather cramped room with an area of not more than 5 m 2 .
Paperwork
To open a bookmaker, you need:
- conclusion of a contract with the license holder;
- availability of papers on obtaining the status of an individual entrepreneur;
- premises lease agreement;
- supporting documentation from the owner of the leased premises;
- plans from BTI.
Not wanting to search for premises and excess paperwork, many novice entrepreneurs are trying to figure out how to open a bookmaker's office on the Internet. But even in this case, to obtain the right to conduct activities on behalf of the license holder, documents from at least three owners of the future sweepstake will be required.
Staff
Many young bookmakers try to limit themselves to attracting only one manager, who is engaged in tracking quotes and accepting bets. However, to organize shift work, it is better to hire several employees.
How to open a Fonbet bookmaker or acquire the status of any other franchise? When you achieve certain successes and reach a more solid, high-quality level, you should consider forming your own staff of professional sports analysts. This is required, first of all, to accurately determine your betting line. As a result, the odds of the bookmaker will become even more attractive to players.
You can assemble a team of analysts by attracting employees who have significant experience in this field and who want to get away from direct competitors. If the development strategy of a young office involves moving in that direction, then you will have to individually agree on the salary of each individual analyst, since there are no established prices in this area.
Software
Instead of the cost of attracting a wide staff, small franchises of promoted betting companies prefer to spend money on specialized software. Required software packages can be offered by any large bookmaker. How to open a branch and get the necessary software package, you can also find out from a major bookmaker upon signing the corresponding agreement.
Currently, there are a whole host of diverse offers regarding the sale of software for doing business in the betting industry. However, most of them are not much different from each other. As for the formation of the coefficients, they can easily be taken from other offices. As a rule, when you receive a software package from the license holder, you have to give a percentage of the total turnover, which in most cases is about 20% per month.
Advertising and promotion
How does a young independent bookmaker spin up? How to open a really promising business? It can be effective to rent advertising sites on well-developed Internet resources, advertise on your own specialized sites, display it at stadiums, racecourses, in sports bars, in any places where such a promotion method can potentially give the desired result.
The cost of promoting a bookmaker’s office and the costs of conducting an advertising campaign largely depend on the quality of the advertisement itself, the scale of business promotion and the prices of various ways to attract the attention of potential customers.
Organization of earnings on online betting
Do not forget that when you open a bookmaker, a global network can become, if not the main, then quite a profitable
source of income. At present, it is not at all necessary to organize a physical representation of your own company to earn money on rates. On the Internet there are a sufficient number of ready-made scripts for organizing sites of this orientation. Therefore, it is often enough just to find an experienced programmer who is able to cope with the task of organizing a betting system.
Eventually
How profitable can a bookmaker? How to open such a business? Earnings on bets can be organized even with very little capital, especially if you do it in the form of a franchise or an affiliate program. The initiative with the organization of a bookmaker's office on the Internet looks especially attractive and also the least costly. The final decision depends only on the young entrepreneur.