Purchasing jewelry every time brings pleasure. The St. Petersburg network of jewelry "585", opened in 2001, is currently considered the largest in Russia. It contains more than 400 shopping centers in 130 different localities and for more than fifteen years it has rightfully taken a leading position in the jewelry market, delighting its customers with high-quality gold and silver products, low prices and promotional offers (they operate constantly). Based on the feedback from 585 employees and network buyers, we’ll figure out how remarkable this company is.
Activities
The first shopping centers of the 585 jewelry chain opened in St. Petersburg. At first, the company did not have a brand name and style and traded mainly with Lombard work (in this period this orientation guarantees it only 8% of revenue). The option that exists now appeared at the end of 2003, when a high-quality network style and a distinctive sign were developed. The regional formation arose in 2006, at the same time the founders A. Smirnov, A. Feliksov and A. Petrov divided entrepreneurship among themselves. But, despite the fact that today's stores belong to different people, they have one brand. The company's activities cover all the nuances of work: logistics, sales, purchase of material, manufacturing and storage of goods. Flexible management of revaluations, pricing, discounting, customer demand with the support of various loyalty projects has been introduced. On the basis of modern technologies, various types of activities of the company are automatically generated, such as dividing by point of sale taking into account expected needs, pre-sale organization, optimal order of products.
At the moment, the chain of jewelry stores "585" is considered a respectable member of the Guild of Jewelers of the Russian Federation. She uses advertising methods for her development and customer acquisition. The network was divided into the St. Petersburg branch and the metropolitan.
Star partnership
Jewelry companies attract famous artists to participate. Grigory Leps and jewelry stores “585 Golden” began cooperation when the company made a bet on advertising with a popular singer and recommended a platform for the implementation of its exclusive collection in the form of 550 separate stores, which presented unique pince-nez, glasses, watches. The marketing company and the development of the Leps Optics brand includes 110 settlements of the Russian Federation, magazines, video materials and audio clips are issued for advertising, prize drawings are held.
The positive feedback from employees about “585” states that jewelry shopping centers tirelessly adhere to the main foundations in their work. The company presents its own consumers high-quality gold and silver jewelry, checked and tested, regularly expands its choice and is worried that consumers will be able to buy jewelry with the greatest benefit. For this reason, prices are constantly available here, bonuses and special offers for jewelry are constantly working.
Range
Many people use this network in order to buy products for themselves and their families. According to statistics, in the list of the most desirable presents for girls of absolutely all ages, jewelry is in the lead. For this reason, they are considered the most common, in demand and suitable for a gift for any celebration. The network offers a huge selection of filigree products from red, white and yellow gold and silver. In the implementation it is possible to find jewelry with diamonds, semiprecious and precious stones and enamel, earrings, wedding rings, chains, pendants and jewelry. Here it is always possible for a beloved lady to choose a ring, for a loved one - cufflinks or a tie clip, for her son - elegant men's watches or gold-framed glasses, the boss - a beautiful brooch, mother - a personalized pendant, daughter - colorful children's earrings. Here brands are sold - SOKOLOV, TALANT, STYLE & SEREBRO, RAZHKOVSKI and others.
You can always read the full catalog of filigree jewelry on the official website of the stores.
Prices
The jewelry chain "585" is positioned in the format of a jewelry store that sells goods at a discount all year round. Jewelery pricing sector - middle and lower. Automated pricing makes it possible to monitor the development of individual tariffs and margins, to re-evaluate the cost of products in retail outlets.
Important! The cost of goods in individual shopping centers may vary from the value on the website.
Quality
The network ensures that the quality of the jewelry that is offered meets market conditions. To achieve this goal, work is done only with the best domestic manufacturers, and the volume of partners is regularly increasing. Due to this, branded shopping centers sell products aimed at meeting the needs of the entire population.
What is presented on the shelves in jewelry malls, in fact, is not refined gold, but a compound of metals, which includes only a fraction of this noble mineral. 583 mg of gold and more than 400 mg of inclusions are required per 1 gram of product of 583 samples. Refined metal has a pliable and plastic texture and is used for decoration in cooking, painting, architecture. In jewelry, the proportion of the purest precious metal is simply ahead of the value of the sample. The more common 585th, it indicates that 58.5 percent of pure gold is in the alloy.
In reviews of “585” quality, it is often said that in this network the noble metal is not as good as we would like. However, without exception, these myths are refuted by consumers who have already become regular customers of the network. They confidently claim that gold and silver jewelry directly from this store meet the declared quality, which is absolutely satisfying. Each product that is supplied by the jewelry chain has a legal occurrence and is subject to supervision by the State Assay Supervision Inspectorate of the Russian Federation. The assay room only stamps products that meet the declared sample. The company works only with large filigree factories of the Russian Federation, whose image is impeccable. In addition, any product is examined by the experts of "585" additionally, in order to completely eliminate even a small hint of a discrepancy.
Pawnshops
In pawnshops, you can count on a high professional assessment of a bail-out jewelry and obtaining a loan on favorable terms. Today pawnshops of the 585 network are represented in absolutely all federal districts of the state. Each month, more than 200 thousand customers use the company's offers. Buying gold in "585" is carried out under strict control. High-quality appraisers work here, and CCTV systems are responsible for security. For many years, the network has been considered a member of the State Association of Pawnshops, which imposes the highest requirements on the qualifications of employees, and operates on the basis of the Federal Law “On Pawnshops” (No. 196 from July 19, 2007).
A loyalty project has been developed, which is specially invented for stable customers and makes it possible to receive an increased assessment of collateral and an incentive profitable loan rate. Any network consumer can be a project participant. In absolutely all pawnshops the action "Exchange of old for new" is functioning. It is required to bring your own old filigree products and to purchase equivalent certificates in exchange, which on the same day can be exchanged for purchase. The consumer has the opportunity to pay for the purchase or a share of the acquisition with a certificate. It is important to keep in mind that the document is valid only at the time of its receipt and operates only in the boutique where it was issued (considered a deposit). In addition, when purchasing a certificate, bonuses for premium cards, coupons and other promotions do not work. It is also possible to purchase the necessary amount on the security of jewelry. The specialist merchandiser will conduct a high-class assessment and offer a loan on extremely interesting terms. The formation of a loan takes three to five minutes, after which the consumer receives the required amount in his hands.
The prices at “585” (pawnshop) are dependent on numerous factors, the main property being the alloy property, product condition and the purest weight of gold. For example, a ring with a semiprecious stone can be valued more expensive than with a precious one if it does not have scratches and spalls. Accepted mainly those items that are always in demand. As a rule, a loan office gives an assessment of a thing at a cost lower than it was purchased. This is reasonable, since the property was previously in use and has a certain percentage of wear. The interest on the loan is calculated personally, on average, the amount is 0.2-0.5 percent per day.
Existing promotions and discounts
Comfortable forms of payment, flexible bonus systems and special promotions are constantly available for buyers, including the purchase of jewelry in installments, gift certificates, a bonus loyalty system, as well as the unique right to exchange outdated gold items with newly made ones. Numerous stores have a jewelry room and a pawnshop. Various promotions in 585 can be found below.
"585 GOLD":
- Use a credit card and the discount will increase by another twenty percent.
- In September, buy products worth three thousand rubles and get a certificate for five hundred! Change the certificate in October for new jewelry.
- When purchasing jewelry from sections (silverware, exclusive diamonds, heavy chains, heavy bracelets) on the website or in shopping centers of the 585 Golden chain, a discount certificate is sent to e-mail.
- Lotteries for iPhone 8, romantic travel, apartments, a gold diamond ring and silverware.
- Discounts on individual jewelery - up to seventy percent.
- Two rings at the cost of one.
- Maximum bonuses on products with precious and semiprecious stones.
- Loans secured by technology.
- Two rings at the cost of one.
- "Changing the old to the new."
- Costume jewelry from 99 rub.
- Decorations as a gift to any birthday.
- Installment plan from Home Credit Bank.
- Silver gifts for beloved Beeline customers and subscribers.
Customer reviews
Many have long been familiar with this jewelry network and with joy, while others sadly leave their feedback on the work of the company.
First, pay attention to the positive aspects that customers note in reviews of “585”. Among them are:
- Low prices.
- Discount cards and cute presents.
- Good bonuses on wedding rings in "585".
- Products are high quality.
- Huge range.
- Convenient location of shops.
- Spacious and clean rooms.
- Terms of discounts and promotions come on your mobile phone.
Of course, there are also disadvantages:
- not very friendly and alert sellers;
- there is absolutely nothing extremely exclusive or unique;
- jewelry is not subject to exchange and return;
- the price does not indicate the weight of the product;
- mostly chains and bracelets are empty inside;
- it takes seven to ten days to wait for an online order (and in some cases longer);
- on the official website there is no feedback and forms of responses and suggestions;
- not all products are sampled.
In general, it is possible to conclude that the network is good, but nevertheless, shortcomings exist, as, indeed, everywhere.
Employee Reviews
Former employees of the jewelry shopping centers of this company confirm that the quality of the products meets all standards and norms. In their reviews, the employees of "585" recommend buying "full" and not too thin products when buying. It is also important to pay attention to the sample and nameplate, they must be clearly and readable. Sometimes, instead of 8, the English letter S is on the sample, but this does not affect the quality of the product. In any case, always in a jewelry jewelry boutique the consultant will orient and tell you which product is worth paying attention to.
With regard to collective ethics, then, according to employees, the company is excellent, wages are paid on time and are much higher than that of competitors. Almost everyone likes working at 585; there is a career opportunity. One single drawback is management selection. So, many complain about the ignorance of administrators and chiefs of shopping centers. In addition, punishments for non-fulfillment of the plan and penalties are practiced.
Addresses of stores "585" in Moscow and the region
Network stores are located within walking distance from the metro, public transport and popular shopping centers of the capital. It can be easily reached both by car and by bus.
Addresses of stores "585 Gold":
- Moscow, Arbat street, house 4, building 1, metro Arbatskaya (300 m);
- Skhodnenskaya street, scrap 37, Moscow, metro station Skhodnenskaya (19 m);
- Stroiteley Street, Building 6, Building 1, Moscow, Universitet metro station (690 m);
- 26 Borisov Ponds, building 2, SEC BRAVO, Moscow, Alma-Atinskaya metro station (860 m);
- Nosovikhinskoye Highway, Building 45, Reutov city, Reutov Park shopping and entertainment complex, 2nd floor, Novokosino metro station (1.6 km);
- MKAD, 2nd kilometer, building 2, Reutov city, Novogireevo metro station (2.3 km);
- Highway Golovinskoye, 5, Moscow city, Vodny shopping center , Vodny Stadion metro (410 m);
- Sharapovskiy passage, building 2, the city of Mytishchi, shopping center "Red Whale";
- 10 Oktyabrya Street, Reutov city, Equator shopping center, Novokosino metro station (880 m);
- Leningradsky Prospekt, Building 74, Building 1, Moscow, Sokol metro station (70 m);
- Bolshaya Cherkizovskaya Street, Building 3, Building 1, Moscow, Transfiguration Square metro station (30 m);
- People’s Militia Street, Building 45, Moscow, Oktyabrskoye Pole metro station (210 m);
- Novoyasenevsky Prospect, Building 2, Building 2, Moscow, Teply Stan metro station (60 m);
- Khoroshevskoe highway, house 88, Moscow, Polezhaevskaya metro station (60 m);
- 2 Krasnaya Mayak Street, Building B, Moscow, Prague metro station (190 m);
- Lokomotivny passage, house 4, Moscow, Petrovsko-Razumovskaya metro station (200 m);
- 119/22 Volgogradsky Prospekt, Moscow, Kuzminki metro station (36 m);
- Bratislavskaya street, house 12, Moscow, metro station "Bratislavskaya" (60 m);
- Altufevskoe highway, house 88, Moscow, metro station "Altufevo" (30 m);
- Svobodny prospekt, house 20/58, Moscow, metro station Novogireevo (70 m).
- Orekhovy Boulevard, Building 14, Building 3, Moscow, Domodedovo Shopping and Entertainment Center, Domodedovskaya Metro Station (160 m);
- Zeleny prospekt, building 83, Moscow, metro station Novogireevo (120 m);
- Kiev highway, 23rd kilometer, building 8, building 1, metro station “Rumyantsevo” (1.5 km);
- 46 Leninsky Komsomol Avenue, Building A, Vidnoye Village.
Opening hours “585” depends on their location of the jewelry boutiques and this is mainly from 10:00 - 22:00. Points open in large shopping centers are open on weekends until 23:00, and sometimes even until 24:00.
Jewelry shopping centers "585" tirelessly adhere to state rules in their work. Many customers are satisfied with the products and services, not only the products themselves, but also polite and decent sellers deserve positive feedback. Of course, not without negative reviews, people are different, and everyone can’t please. Employee reviews about “585” confirm that the company is responsible for its products and its quality, is ready to take into account the opinions of each client, prices are constantly available here, bonuses and special offers for jewelry are constantly working.