How to write an ad for the sale of apartments? Perhaps this question is of interest to many realtors, as well as just individuals who want to get rid of their property. A competent ad attracts customers and buyers. Moreover, thanks to this feature, it is possible to quickly resolve the issue of buying and selling property. Moreover, a correctly written ad is credible. Especially when it comes to online publishing. There is already enough varied deception. And I don’t really want to stumble upon the "fake" offers of selling apartments. We have to constantly think about whether the fraud is in front of us or not. And reflect on how to make a proposal for the sale of property that will arouse the interest and trust of buyers. So how beautiful is it to write an ad for the sale of an apartment? What will help in this business?
Description
The first thing you have to do is to describe the apartment. Moreover, the information should reflect reality as much as possible. Your task is to interest people in your offer.
Under the description, it is generally understood to mean the interior, condition and decor that will be in the apartment. The more detailed and better you make this item, the better. You can’t lie - otherwise the lie will soon be revealed. As a result, citizens will consider you a fraud. And it’s good if they simply refuse to purchase housing. Most often, an untruthful description leads to the fact that you are put on the "black list" of sellers. And more, even the most correct announcement will not cause trust.
Address
What's next? The next point is the indication of the address. How to write an ad for the sale of apartments? A sample of the correct option without fail includes a detailed description of the location of the home.
That is, you have to write the area in which the apartment is located, as well as the exact address: street, house, apartment. The last point can be omitted, but the presence of this will still push buyers to trust. Do not forget to write also the city in which the sale takes place.
In principle, there is nothing difficult in this. Usually, both the seller and the realtor fully know the address at which the property is being sold. As practice shows, buyers do not really trust offers that contain only a description of the property, without an exact address. It’s the same as buying a pig in a poke. Maybe the district itself will not work, and a person will go to see the offer.
Specifications
How to write an ad for the sale of apartments? The next point worth paying attention to is the characteristics of housing. Or rather, the house in which this or that apartment is located.
When buying a home, many pay attention to the year of construction of the house, and its number of storeys. Moreover, someone prefers higher apartments, and some lower. That is, all this will have to be indicated without fail. Otherwise, you are tormented by questions. This is at best. At worst, no one will pay attention to your proposal.
Remember, the more complete information you provide, the better. After all, this indicator will play a huge role for buyers. I would like to know from the announcement the most complete information about the housing, in order to know exactly whether it suits you or not. Such offers are credible. Especially if they were placed on virtual platforms.
Environment
What else is worth paying attention to? Need to write a beautiful ad? The sale of an apartment is preceded by a study of a detailed description of the home. And it must be fully provided by the seller. The more complete information he writes, the better.
In fact, for many, the so-called "environment" plays a huge role. This includes both neighbors and infrastructure. Try to describe all this in as much detail as possible. Do not rant, but the general features should not be too lazy to publish in your ad. In any case, such a technique will only attract attention.
If things are not very good with the neighbors, the courtyard and the infrastructure nearby, it is advisable to immediately warn about this. Otherwise, you will be accused of hiding important information. Consider this fact. Try not to lie, not to embellish, but to give only really existing information about housing.
Housing problem
How can I correctly write an ad? The sale of apartments, as we have said, is preceded by a preliminary study of the proposal. And your task is to interest the buyer. But at the same time, do not lie to him and do not tell false information. Lies will still open sooner or later. Then you have to look for an excuse. This is an extra negative point, which is best avoided.
Remember - a good ad offers a detailed description of the item being sold. And you will have to indicate all the information that you only have. In particular, regarding the basic characteristics of housing. This includes: the size of the rooms, the total living / non-residential area, the presence / absence of a balcony (loggia), a description of the bathroom. The presence of this information will only attract attention. But the lack thereof, on the contrary, scare away the buyer. After all, he will not be exactly sure what proposal he subscribes to. The main thing - do not lie about the footage. You can at any time request an apartment plan. On it all information will be reflected in real sizes.
About the owners
How to write the text of an advertisement for the sale of apartments? What features are worth paying attention to? The fact is that the question regarding the number of owners worries many. Anyway, how much is the real estate in question at its disposal.
That is, you should publish information about this directly in your proposal. Usually it is written after a detailed description of the housing. As a rule, it is also desirable to clarify the question regarding registration - whether minor children were registered in the apartment.
Most of all, citizens are interested in offers without this feature. And with a single owner. At the same time, it is desirable that the property be in the personal possession of the seller for more than 3 years. This will eliminate the additional costs of paying taxes. Therefore, always indicate:
- how many owners are in the apartment;
- how long the property has been in ownership;
- Presence of registered minors.
Cost
Want to write an ad correctly? The sale of an apartment is facilitated, as a rule, by the cost corresponding to the characteristics. So, it should also be written. Some do without this item, but it is better not to neglect it. In particular, when it comes to placing offers for sale on online sites.
Please note - too high a price will push away. In the same way as understated. If you work on behalf of the agency, it is worth indicating the cost of housing, taking into account your mark-up for the provision of the relevant transaction support services. Most importantly, remember that all characteristics and the price tag for housing are consistent.
By the way, if you do not specify this item, most likely, calls from buyers will be much less. All this is because for many a huge, sometimes decisive role is played by the price category of housing. A real estate transaction is a decent waste. I always want to know exactly what to count on in a particular case.
Feedback
How to write an ad for the sale of an apartment beautifully? Examples of the most successful offers without fail include so-called contacts for feedback with the seller. Without them, it will definitely not be possible to carry out a deal. In any case, no one will be able to contact you in order to make an appointment and evaluate the condition of housing "live".
Contacts are written at the very end of your offer. Here a lot depends on who the seller is: the owner or an intermediary (real estate company). In the first case, it is enough to indicate only your personal number. It is also preferable to write the time at which you can call without problems on the sale. E-mail, Skype and other "messengers" to contact the owner are welcome.
If we are talking about escort by a real estate company, then in addition to the points listed above, you should also specify contacts for communication with the relevant company. So you definitely will not miss a single call. Moreover, potential buyers will know exactly how the transaction will happen (with or without support). It is very important. Some prefer to apply only to offers from private owners, while others, on the contrary, trust only real estate agencies more. This is everyone’s personal choice. But the more real feedback contacts you write, the better.
Photo
How to write an ad for the sale of apartments? Honestly, words alone are usually not enough for buyers to contact you. And even more so in order to quickly conduct a transaction of sale of real estate.
What else is needed? As practice shows, the presence of photographs with the object of sale plays a huge role in the announcement. Pictures should be high-quality and detailed. It is advisable to fix everything that you described: each room, non-residential premises, bathroom, kitchen, hallway, as well as the entrance, view from the courtyard, balcony (if any), courtyard. If in addition (this is not necessary, an extremely rare occurrence), attach photos of the area, it will be just wonderful.
The main thing is that the images are new, fresh and reflect reality. Then buyers will be able to immediately assess how much the price matches the quality of the offer. If everything matches, then you will definitely be called. Especially if you have a detailed description of the housing.
By the way, if possible, attach a photograph of the apartment plan with a detailed footage and location of the premises to the photos. A very interesting technique that is used by many. Now it’s clear how you can write a good ad. The sale of apartments all the above techniques will only contribute.
Good example
Now, pay attention to a specific example of a successful ad. Actually, it’s not so difficult to bring the idea to life. The main thing is to have detailed information about housing. And to publish it in the correct form is not so difficult.
How to write an ad for the sale of apartments? Example of a successful bid:
"For sale 4-room apartment in the city of Kaliningrad at the address: Telman street, house 11, building B, apartment 3. German building built in 1946, a brick. There is a basement and a garage on the territory, land is 7 acres (owned). Total living area apartments - 50 meters, non-residential - 20. Rooms: 11, 9, 20, 10 meters. Kitchen - 10 meters, built-in panels. Bathroom - 6 meters, combined, tiled. Central heating, counters installed. Does not require repair. Glazed loggia, 6 meters, made on a turn-key basis, suitable for expanding the room. Developed infrastructure: p . house kindergarten, 2 schools, parks, car parks, shopping center, supermarkets, 10 minutes walk to the center of the neighbors are quiet, adequate:... a couple with a child and a young family without children One owner The apartment is owned by more than 3 years, direct sales Estimated cost is 8,000,000 rubles, bidding is possible. Call daily from 9:00 to 20:00, ask Alexander: XXXXXXX (where XXXXXXX is the subscriber's number).
To summarize
As you can see, this offer will attract buyers. It will be enough to attach photographs of housing to it - and you can put the property on public display. From now on, it’s clear how to write an advertisement for the sale of an apartment. If you follow the above rules, you can easily attract attention.
Try not to use short template phrases without specifics. For example, "developed infrastructure." If you write this, be sure to indicate what exactly is located near the housing. Remember: an exact ad template does not exist. Only some advice, rules and recommendations. Observing them, you will quickly make a deal.