Persol - glasses, famous all over the world. They fell in love with athletes and travelers, soldiers and movie stars. A distinctive feature of all products of this brand is a laid-back, but very expressive and bright style.
History and Geography
Few people know how it all began. Persol - points that appeared in the midst of the First World War. Their homeland is the Italian city of Turin.
They owe their appearance to the local photographer Giuseppe Ratti, whose innate curiosity and professional duty was pushed to the military airfield, where he talked with the pilots. In conversations about the hardships of soldier life, the photographer was surprised to find that almost the most archenemy of the pilot is the blinding sun. A photographer familiar with optics decided to make his contribution to supporting the army and set about inventing glasses that would be comfortable to wear and protect from the sun as much as possible.
His first creation was born in 1917 and received the name Protector. The glasses were made of brown lenses worn on an elastic band. The first test was Francesco De Pinedo, who made the transatlantic flight with these glasses. Soon, the novelty spread widely among the aviation forces of Italy.
But this was not a debut. It will be years before the whole world speaks of Persol. Glasses of this brand appeared again after decades - in 1957. They were designed for Turin carriages with the purpose of wind and dust protection. The model received the number 0649 and today has become a real classic Persol. Points numbered 2978, which were released almost immediately after the previous ones, are now also considered classics of the Italian style.
For almost a century of history, the geography of production has never changed. Points "Persol" as produced, and continue to be produced at the Turin plant Lauriano. Moreover, most of the production processes are performed manually.
Technological features
Persol is the first eyeglass maker to use acetate to make frames. It was made from dust-milled powder obtained from cotton flowers. Thanks to this natural material, Persol frames do not cause skin irritation and are always warm to the touch.
The manufacturer pays close attention to the process of processing the edges of bridges. The technology, invented back in the 30s of the last century, was called Telatura and is still used without any changes.
Design
Persol - glasses that play a special role among a huge variety of accessories. For many, this word has become stereotyped. According to fans of the brand, the name "Persol" is synonymous with the expression "Good men's glasses."
The main technological feature of all the accessories of this brand is the Meflecto connecting element located on the bow. It consists of nylon and iron cylinders fused to acetate. They are crossed by a thin flexible strip of stainless steel. Thanks to this design, the arches are bent according to the shape of the face, which significantly reduces pressure on the temples and also reduces the risk of breakage. Persol - glasses, reviews of which testify to their durability and reliability.
Branded arrow
All Persol sunglasses have one distinctive mark - they are adorned with Supreme's silvery arrow passing from the rim to the earhook. In some ways, it remotely resembles a sword. For half a century, the arrow has changed shape 30 times already, and Giuseppe Ratti, who founded the company, personally worked on the design of the very first. The 5 most popular models are presented in the photo below.
Star fans
Among the fans of points "Persol" a lot of stars. This thing is rightfully considered not only beautiful and practical, but also status. Persol - points, the cost of which is rarely less than $ 150, but this does not interfere with their popularity. True connoisseurs believe that it’s better to buy one good pair every 5 years than 3 times a summer to purchase a less luxurious accessory. Among the fans of "Persol" there are also such celebrities as Joaquin Phoenix, Tom Cruise, Steve McQueen, Pierce Brosnan, George Clooney, Carey Grant.