Nowadays, the main source of news is television. Many may argue and argue in favor of the World Wide Web, but one can argue. Still, news television shows are gathering more impressive audiences from the screens. However, the news line on TV is rather poorly presented: briefly, succinctly, mostly just facts. While the newspapers have where to turn journalistic thoughts. The question is how useful this is to form a readership of a topic or event.
Drop sharpening stone
However, analyzing the pros and cons of the media, it seems that the journalist is the last to think about the usefulness of his materials. The main trend of our time is to hook the reader. The title, the uniqueness of the topic, the quote, the names of the speakers. Anything to pull the blanket — the reader’s attention — onto your material and your publication. It’s good if the sensible and all-understanding editor straightens the bend towards the gag, throwing out half the text. And if the publication is not lucky to have a standing professional in the editorial staff? Then nothing can prevent self-affirmation of pathos scribbler. A similar trend can be traced through the pages of hundreds of publications. It is regrettable that there is practically nothing really useful in these materials.
Repeatedly repeated one and the same thought is capable of firmly rooting the belief in the stated statement in the mind of the reader. This is the pros and cons of the print media, as it is possible to invest in a person both true knowledge and false. He will live with them, be guided by them, since his conviction that this is an unshakable dogma will be unshakable. The technique of repeated repetition has been used since time immemorial. It's like memorizing a multiplication table. And if during a certain period a person regularly begins to re-read the “convincing” arguments of “experts” that the earth is flat, then it will be sacred to believe that it is so.
Yellow zombies
Knowing the strength of this trend, many tabloids without hesitation carry on their pages outright nonsense, not a lot of concern for the veracity of the above. There is a consumer for every product, and the reader is on the tabloid press, succumbing to the influence of the media that dominates the logic. The pros and cons of such an addiction are the same - they will root any thought, even the most absurd, in the subconscious. It is good if they take the yellow newspaper instead of the collection of jokes, realizing the “quality” of its printed word.
But the tragedy here is different: a huge audience of readers spends their hard-earned money on the fact that the eggs are not worth it, buying on a bright screaming cover with an inviting title and a picture of a part of the naked body (also a win-win technique to interest certain sections of the population). What are the pros and cons of the media with a "yellow" tinge can be said when they carry on their pages an outright negative: murders, rape, bullying, etc. They are on display cases and counters, their mountains, and truly worthy newspapers - a few unclaimed copies on the side, on the nightstand. Solid cons, no matter which side you look at.
Independent Media?
Another regularity of our modernity - each publication pursues someone’s specific goals. Loud statements of one or another source of information that it is independent - an advertising trick, no more. Those who enjoy the support of federal, regional or municipal government agencies have one task. Existing private investor funds have different ones. Who pays, he orders the topic of materials, their focus. Someone is praised, someone is scolded. The pros and cons of the media is that dirt and fame for the same people are almost equal. And would there be one continuous negative or, conversely, indefatigable praise? Either general disgrace, or an undeserved honor. Both that, and another is harmful.
Read or not read newspapers
The eternal question: to be or not to be. Good advice that we should listen to nowadays, especially in relation to some publications, was given by Professor Preobrazhensky to his colleague Dr. Bormental. “If you care about your digestion, my good advice - do not talk at dinner about Bolshevism and medicine. And, God save you, do not read Soviet newspapers before dinner. ” What followed the objections of Ivan Arnoldovich that there are no others, we all remember very well. Given the pros and cons of the media in Russia and taking into account that the latter are much larger, Bulgakov’s advice through his hero should still be adopted. Of course, only in relation to those newspapers that spew out a solid negative on readers, and also a criminal one.
Nevertheless, publications that deserve honor and attention exist in Russia. They have a glorious history that they have been creating for decades, recognized by many authoritative speakers as authors. The preponderance between the pros and cons of the media, celebrating their anniversaries above the "gold", is leaning toward the first. Yes, they also have a lot of advertising, like everywhere else. Market laws have their mark on their pages. But even the quality of the advertising materials, not to mention the textual content of the famous editions, is still on top. Their reading is required. And you can before dinner.