Speaking of industrial graphics, we mean the applied (applied in practice) design industry, which is engaged in the development and manufacture of promotional products, labels, posters and posters, trademarks, all that relates to the service industry of production and marketing of goods.
From the history of graphics
Graphics is the oldest form of art. We can say that primitive man was the first to initiate this type of art, carving his first graphic drawings on the walls of caves. According to archaeologists and scientists, through this cave art, ancient people expressed their thoughts. When writing appeared, the concept of "graphics" began to be associated with calligraphic writing, that is, written in a clear, beautiful handwriting. The first scribes and copyists of texts appeared, and then illustrators who made drawings for the copied texts. As time passed, and there was a need for printed materials and, accordingly, the design of its graphic works.
Graphics Development Stages
With the development of the manufacturing industry, industrial graphics appeared. At the initial stage, it was a contrasting linear pattern, consisting of black and white colors. Then a stroke and a blur were added to the lines. Graphic drawings were made by hand with a pencil, pen, ink, pastel, charcoal.
The stages of development include:
- Easel graphics, including prints, popular prints, and, in fact, easel drawing.
- Book graphics, including elements such as vignettes, illustrations, initial letters, covers. This also includes fonts, as the letters are graphic characters.
- Magazine and newspaper graphics are images made in accordance with GOST, which stipulates the types of fonts and the presence of graphic illustrations. The photo above shows an example of a publishing brand graphic.
- Technologies of computer typesetting of printed publications. Since the end of the XX-beginning of the XXI century, products have become a premium advertising medium.
The work of graphic artists
Industrial graphics appeared as an integral part of advertising, where fonts, ornaments, images (photos and drawings), color palette and printing are equally important. The founder of graphics, known since ancient times, is considered the brand of brands. It was formed as a field of artistic activity that promotes goods on the market. Finally, teams of professional artists formed by the end of the XIX century. They specialized in advertising and packaging.
And currently, as a rule, graphic artists are working on the design of brand names, advertising and other products involved in the promotion and sale of goods. Their field of activity differs from ordinary graphic art. They design common trademark and corporate identity systems, as well as corporate documentation, work on advertising products and packaging design, creating an external aesthetic appearance.
This is how the trademarks of world famous companies made using industrial graphics look like. The photo below illustrates the conciseness and catchy design.
A trademark is the “face” of a company, so the requirement to create it is that it must be original, memorable, concise and technological. A trademark is sometimes referred to as a silent seller. Its presence on the product or product is an important recommendation for the buyer. World statistics confirm that the price of a product with a marked sign is higher than the cost of an anonymous product. This has an explanation. This meets all the requirements imposed on it by the reputation of the company.
Form style
The system of visual communication means creates a certain visual image, which is expressed in the logo, trademark, color and font. Graphic artists work with the entire package of tasks for creating a corporate identity. Visually, the design of industrial graphics is projected onto:
- Documentation: forms, envelopes, shipping, technical and company documentation, business cards;
- products: products, copyright and trademarks;
- packaging: bags, stickers, boxes, display cases, exhibitions, brochures, catalogs, souvenirs;
- clothes: corporate identity, tie, scarf;
- vehicles involved in the company: logo, trademark;
- Buildings owned by the company: trademark, logo.
Fonts
Elements of industrial graphics include various font types, photos and hand-drawn images, color and printing. In the common sense, fonts are handwritten, drawn, engraved, or typesetted by letters or numbers. They vary in size, style, slope and fat content.
Psychologists conducted a series of studies to determine how the text typed in various fonts is perceived, and found that it affects the emotional perception of the material. This suggests that the advertising message typed in various fonts will be perceived differently by the target audience. The playful font will not be appreciated by business partners, and children will not like the strict direct inscriptions to fabulous pictures.
Thus, graphic artists, working on the trademark and corporate identity of the company, must take into account the psychological aspect of the perception of the information provided. Depending on the severity of the information, the inscriptions on packaging bags, stickers, boxes, catalogs and souvenirs must correspond to the importance and credibility of the company.
Product labeling
As noted above, the products are marked. To complete it, you need tools. That is, there must be markers that allow to apply certain information to the surface of the product. These labels should not be washed away, washed off with water and faded in the sun.
A series of markers for industrial graphics Edding is designed for marking wood, metal, glass, ceramics, plastic and other materials that a particular company works with. Markers are used in construction and finishing works. Industrial markers have a metal case. It is mainly durable aluminum.
Industrial Markers
Marker for industrial graphics Edding 8750 has a bullet tip. The tool inscribes on the surface of products operating in aggressive industrial conditions. For inscriptions, products are not cleaned, they can be dirty and greasy. Marks made with a marker are resistant to solvents and acids; they are not washed off by water. White ink contains a high concentration of pigment. This makes it possible to cover with a dense layer both a smooth and a rough surface.
They do not spread, are not smeared, and dry quickly. The marker of this series works flawlessly in harsh climates with temperature extremes from -30 ° to + 30 °. You can do with one marker E-8750 marking or marking products made of rubber, glass, plastic, metal.
Edding also launches a black marker for industrial graphics. It has a round tip, the body material is white and black plastic. Ink of black color, their basis is pigment mastic. The thickness of the lines applied to the product is 10 mm. This industrial marker is suitable for use on greasy, contaminated and watery surfaces. The marker paint withstands heating up to 1000 °, and the maximum surface temperature of the product when inscribed with a marker is 100 °. The paint is almost odorless.
Using graphics
There are so many examples of industrial graphics that have come into our life that they seem natural and familiar. These are tablets with the names of settlements, street names, numbers of houses and vehicles, names of shops, schools, gardens.
All products and goods have accompanying documentation: passports, instructions and catalogs. It necessarily contains visual images explaining the structure of products, their functionality, rules of use and maintenance. And this is also a kind of industrial graphics. Another type should include conventional signs that convey visual information, in contrast to the usual alphabetical writing for us. They are called pictograms.
These are signs indicating the places of crossings, turns of roads, parking lots and others, the sizes, shapes and color of drawings of which are established by international standards. Pictograms are concise, figurative and do not require knowledge of the language. They are used internationally for sports.
Industrial (advertising) graphics
Advertising surrounds a person everywhere. All kinds of signs at shops and boutiques, posters and posters informing about a particular event, advertising of new medicines and services are a product of industrial graphics. The reviews of people on all this variety of offering, inviting and realizing advertising are ambiguous. Someone likes the variety of signs and advertisements in the subway and transport, while someone simply does not notice them. Nevertheless, catchy posters attract the attention of potential buyers.
We can say that thanks to the means of industrial graphics created by graphic designers, bright advertising posters, billboards, posters, people get the information they need.