Virginia cigarettes have a rich history and are positioned as products for the fair sex. Initially, the slogan of the brand was the phrase “You have come a long way, baby!”, Whose motive was to emphasize the formation of a strong and independent woman who got rid of male oppression.
Cigarette Brand History
The history of the Virginia cigarette brand dates back to 1968. It was at this time in the city of San Francisco (California) that cigarettes of this brand were first introduced to the tobacco market. A month and a half after the appearance on the market, products captured 3% of total sales, which meant unprecedented success.
Many media considered the company's promotions to be the reason for the increase in the number of smoking women and teenage girls. However, this information has not been officially confirmed. The word "baby", used in the official slogan of cigarette products, was sharply criticized by members of feminist organizations. In the 90s, the company appeared a new slogan - "This is a women's business", which also proclaimed the freedom and independence of the fair sex.
Manufacturer
The cigarette manufacturer is the Philip Morris International tobacco corporation, whose history begins in the mid-nineteenth century, namely from 1847. It is worth noting that it was this company that managed to establish trade relations with the USSR, and from the second half of the 70s its products appeared on the shelves of Soviet stores. To date, the corporation is one of the main manufacturers of tobacco products worldwide. This is made possible by the creation of new collections of cigarettes that appear regularly. Each of them differs from the previous one and has its own special characteristics.
Types of Virginia Slims Cigarettes
There are two types of Virginia cigarettes. These are Virginia Slims and Virginia SuperSlims. Both types are positioned as light cigarettes with a minimum nicotine content. However, this does not make them harmless, which smokers should remember. The main distinguishing characteristic is the length of the cigarette and the amount of nicotine and tar contained. Products are available in lengths of 100 and 120 mm.
Virginia Slims products contain from 8 to 12 mg of nicotine, and Virginia SuperSlims cigarettes contain from 1 to 5 mg of nicotine. In addition, products are produced with different tastes. One of the latest innovations is Virginia Uno Fresh cigarettes, which have an unobtrusive fruity taste and aroma. It is worth noting that the number of menthol products among Virginia Slims cigarettes significantly exceeds the numerical value of other brands of menthol products. The ratio of
menthol cigarettes "Virginia" reaches 55%, while in other manufacturers their number does not exceed 35%.
Appearance of the pack
The appearance of the packaging of cigarettes is also more designed for a female audience. Neat elongated rectangular packaging. There are no flashy elements in the packaging design. Everything is reserved and tasteful. On the side of the pack of cigarettes there is a strip, the color of which depends on the type of product. The strip can be pink, orange, blue, green. In the corner of the package are the initials of the brand - VS. The thickness of the package is small, not exceeding two centimeters.
A pack of Uno Virginia Slims cigarettes looks completely different. For the first time the packaging was presented in an unusual square shape. It is distinguished by its grace and improved design, not inherent in previously tobacco products. The inside of the package also has a distinctive look. The external part of the filter also depends on the type of product purchased. To create Virginia cigarettes, the manufacturer uses special paper, when burned, the aroma of the product becomes noticeable.