What is PR? Making Yourself Popular

PR, or “public relations, PR”, translated into Russian means “public relations”. That is, these are actions that arouse the interest of the target audience in your name, product or service. The traditional building of such relations is media advertising, which is not easy to get into, but there are other loopholes for gaining a big name and popularity of your business, so let's take a closer look at what PR is and how to get rich with it. Today you will learn what advertising technologies are used in the world, and you will find your comfortable way to promote goods and services.

What is PR?

Advertising is considered the world's first way to control human consciousness and actions. This is no secret for a long time, and the power of such a suggestion is used both for peaceful purposes and for selfish purposes. We hope that you belong to the first category and your activities will bring people only good, even greater freedom and the solution of their problems.

What is public relations for corporations?

Advertising, which is carried out by a group of "PR specialists", is aimed at gaining the popularity of a particular company or brand. In case of failure, all the bumpers will receive advertisers. But if the PR campaign brings the expected success, then all the gold victories will go to its leaders.

What is advertising to cover an event?

Next, consider what PR events are. Not a single event will be realized unless you cover it with advertising. If you want as many people as possible to come to your event, carry out an action in advance that will notify the largest number of citizens about your idea. There is an opinion that if the media did not mention your event, then it, too, was not considered. Therefore, try to ensure that at your event not only a lot of people, but also journalists are present. The same applies to the Internet. Make sure that your case is mentioned, and how to achieve this, read on.

PR technologies

There are 6 main ways to attract the attention of the target audience.

• White PR. Another name is "transparent PR". Uses real facts, shows everything as it really is. It is widely used abroad, but so far it is considered ineffective in Russia.
• Black PR. Uses the principle of "come, see, denigrate." Here, as in war, all means are good, experts say black PR. Used mainly to inform the public about scandalous events in order to harm the competitor. One of the ways of black PR is to make a statement allegedly from a competitor, to issue leaflets on his behalf, to publish an interview supposedly with him. This type of PR is also called “custom-made”, as media workers pay for such publications.
• Gray PR. Same as black, but not custom. That is, no one pays for it on purpose, just the event is covered as it is. However, such information, as a rule, carries a lot of negativity and provocation.
• Bloody PR. The public opposes such a definition, considering it incompatible with advertising and journalism, but the terrorists use the brutal methods of gaining worldwide popularity to such an extent that you cannot call it other than bloody PR. The principle of action - it is necessary to kill as many people or politicians as possible, and then declare that "we did it, fear us and fulfill the conditions."
• Military PR. The impact of information on a potential enemy of the state, as a rule, during hostilities. Propaganda and counter-propaganda among soldiers and officers. There are special units that carry out such PR, but in our country they do not advertise their activities, and abroad, such structures, on the contrary, operate openly.
• Yellow PR. Clarification of the situation with the help of social plots. Someone calls this method an attempt to become famous with the help of scandal, fanning events to sensation and introducing the population into embarrassment, confusion, surprise.

Internet PR campaign

This technology is suitable not only for online promotion, but also for a regular campaign. But today we will focus on Internet technologies to attract the attention of the target audience.

A similar event involves 3 steps:

1. Development of a PR campaign.
2. Conducting a PR campaign.
3. Analysis of the effect of the PR campaign.

Suppose if you need to promote a specific product, you should decide who it is intended for, indicate the benefits, create professional, unique content based on these data, and think about how you will cover the product on the Internet or in the media.

Sometimes a PR campaign is better than the product itself, but this is the art of creating popularity through the influence of one’s intellect on the minds of others. We wish you to cover only high-quality goods and services that will be easily promoted to the target audience. And let your work be valued according to the profit that it will bring to your customers.