The new Yandex metric allows you to monitor site traffic. Previously, when installing the code, informers were not displayed that enable visitors to evaluate the success of a resource. Information was available only to owners of a particular service.
Now the webmaster can install a sign on his website with the number of daily visitors and other information. To do this, you need to know how to use the Yandex metric.
In this service, you can use simple counters to view statistics and analyze the effectiveness of advertising campaigns, and see clearly what each user on the resource does.
The competitive Google Analytics service has more features, but it does not contain a web browser that records video with moving the mouse cursor. And this tool can allow you to put the Buy button in the online store in the right place, increasing profits several times. It is commercial sites that need such options.
Information resources also need a tool like Yandex.Metrica. The counter of visits and other available options of the service help to configure the correct navigation and make the design convenient.
What can be done with a metric?
- Compare performance for transitions from different sources. This can be done using the “Target Call” service.
- Track attendance without going into it.
- Analyze the activity of visitors on the pages of the resource.
- Identify click and click link targets.
Guide to action
- How to install Yandex.Metrica? First you need to get the code. You must go to the appropriate section and click on the button “Get counter”.
- Next, you will need to log in to Yandex (enter the username and password from the mail). If there is no registration yet, it's time to take this step. In the case when, at the time of receiving the counter, the user was already authorized in Yandex, he will immediately go to the page where you need to add the site to the statistical system. To do this, just specify the URL and name. It is also recommended to check the “By SMS” box.
- How to use the Yandex metric? This service, in addition to questions about site traffic, can monitor its availability. If problems arise, an SMS will be sent to the webmaster so that he can fix the problem in a timely manner.
- When all parameters are entered, click on the “Continue” button. The page with the code will open. Do not rush to copy it. It’s better to take a closer look at the settings and add other options. Depending on them, the code changes.
In standard mode, a click map will be generated and external links from the Share block will be recorded, and the bounce rate will show a less detailed value.
If the resource is a commercial project, you should definitely try the "web viewer" function. There, in the dedicated tab for this, you can make the necessary settings.
How to use the Yandex metric? If you need a visible counter, just check the box "Informer". An icon will appear on the right, which can be further customized. There is an opportunity to adjust its color and appearance.
Setting the metric counter to the site
If the informer is activated, the counter will appear in the code, which will be divided into two parts. The first one needs to be inserted into the template where the information on the achieved attendance should be displayed, and the second should be placed so that it is loaded on any page.
Joomla code download example
To do this, you need to connect via FTP and in the editor of the INDEX.PHP file, which is located in the folder with the template used, insert the code before the closing / body tag. After save all changes.
WordPress Code Sample
How is Yandex.Metrica configured? For editing you need the file FOOTER.PHP. At the very end of the content (similar to the previous method), you need to put the code and save all the changes made to the file.
What can a service do?
How to use the Yandex metric? The Goals tab is optional. This can be done after the code is received, which will be needed to monitor the effectiveness of various parameters. For example, clicks on ads. It is also easy to track how many users put the product in the basket or subscribed to the news of the resource.
Filters allow you to cut off unnecessary information, such as your own visits to the site or visits by search robots.
Great opportunities are opened by the Access option. Here you need to add a user so that he can track the statistics of the resource. There are two ways to configure: View Only or Full Control. The second option provides for all the actions of another user, except for deleting the counter.
How to delete an unnecessary counter?
In the general list, where brief information about each is displayed, opposite is the basket in the Yandex.Metrica service. The counter can be easily removed by tapping it. There, when you click on the edit button, you can easily edit and adjust the settings.
What other interesting features are there?
A few additions on the topic of how to use the Yandex metric. You can connect additional features using the "Edit" button, which is located next to the counter.
In the "Code" section, you can set the necessary checkboxes (click map, webview, and others) and paste the received code onto the site again.
A good option is the Accurate Failure Rate, it is recommended that you set it for reliability.
You can view the results of the webvisor and the sitemap on the corresponding statistics page (in the top panel “Behavior”, if you switch to the old style).
The link map gives you the opportunity to see demanded of them for a certain period of time. The report is issued in colors. If the links are highlighted in purple, there are few transitions, and closer to red, on the contrary. Additionally, you can see the chart by day.
Click map is a slightly different option. It displays the clicks that were made on the site. You can view the report for a specific time interval. Information is also displayed by color.