One of the important steps to promote your name or product is mailing list services. The most productive way to earn money on the Internet is to create a one-page site on which there is a subscription form that allows you to collect the addresses of potential customers for your newsletter and keep in touch with them.
Such e-mail services help massively send sales letters, and today we will consider the intricacies of email marketing in detail.
What gives you the mass mailing of letters
The main points that mail services decide are your contact with the target audience, the formation of a potential customer base, the creation of trusting relationships, informing customers about discounts and news.
There are two types of mailing list services: paid and free. You understand that the capabilities and scale of these two are significantly different.
Free mailing list services do not include the following options:
- Access to the mail of your subscribers.
- Formation of groups of subscribers.
- Appeal to subscribers by name.
- Direct advertising is prohibited.
Another disadvantage that free email services have is that the audience of subscribers is focused on free offers, that is, they love freebies.
When choosing a paid service, you get your account and all your subscribers also automatically receive their accounts there, where they have the ability to manage the mailings that come to them, make changes to the settings.
The most popular paid mailing service in Runet is SmartResponder: here you can use a smart answering machine or promote your business with advertising letters. There are currently four types of accounts: one free and three paid. The cost varies from 10 euros to 25 euros per month. They are going to withdraw the free account, so get ready to lay out the money, however, such resources have great advantages: the ability to group subscribers, send individual letters or series of letters, fill out messages with pictures. If you are serious about success, we recommend using this service.
Mailing list service and programs that you will need to work in it
Mailing services are delivered by special programs that are embedded in the folder on the hosting where your website or blog is located. If you are new to the information business, then low-cost versions of such assistants are suitable for you. Having bought a program once, you can use it an unlimited amount of time, and it will not be difficult to configure it, because you can usually find video tutorials on installing the program. Suppose, if you chose the MailTUX program, then you will have the opportunity to track the effectiveness of your letters and you will be able to work with the settings of the subscriber database.
However, no matter how technically well-versed you are, you should remember that your messages will be read by people, which means compliance with certain rules in the compilation of the
advertising texts themselves
. Write only about the topic in which you are well versed. The information should be useful and easy to put into practice. Solve subscribers' problems, not yours. Treat your work diligently so as not to lose readers.