The restaurant business, like any other, is associated with great competition. So all beginners try to stand out somehow, so as not to fade from the general background. And if you decide to open your own institution in the city, you need to choose a beautiful name for the restaurant. We have gathered all the useful tips and ideas for creating a distinguished name in the article below.
What is needed to create a unique name?
When creating a name for a restaurant, marketers advise taking a pen, paper and writing out a few simple words. Moreover, they should be very easy to read, write and pronounce. For example, a large spoon. This phrase is easy to read, write and pronounce.
The second important point when choosing a name is to take into account not only its immediate meaning, but also the association that it can cause. The beautiful name of the restaurant should not cause negative thoughts and associations. Otherwise, it will affect the attendance of your institution. For example, if we talk about a large spoon, it is associated with food, a plate, childhood, etc.
It is possible, of course, that the name is not associated with anything at all. It may be a coined and non-existent word, but it sounds beautiful. But still, it’s much more convenient when your beautiful restaurant name still evokes positive associations. So it’s easier to remember.
The interior and the name are one
The title should contain the main idea and concept of the created restaurant. Based on the style or theme of your interior, national cuisine, the location of a public institution. For example, the names are common: “At the side of the road”, “At the waterfall”, “Bypass”, etc.
Uniqueness and harmony
The most beautiful names of cafes and restaurants should be harmonious. This approach will help them better remember visitors. And, of course, do not forget about uniqueness. Surely, you would not want your institution to be confused with any other because of the same name. And it’s very bad when the namesake restaurant has a bad reputation.
You can check your name in several ways. For example, it’s realistic to do this on the website of one of the companies specializing in patent checks. As a rule, to check it is enough to go to the website of such a company, enter the name in the search box, and see how unique it is. There are also virtual generators of company names, bars, restaurants. There are also interesting freelance exchanges, where for a fee and at your request you will be offered several options of beautiful restaurant names at once.
Name options for restaurants with European cuisine
Restaurants with European cuisine are establishments where there are not only continental breakfasts, classic pasta and pizza, but also a wide variety of French desserts and strudel. In this case, a similar menu is present in many restaurants with European cuisine. For this reason, emphasis in the most beautiful name of the restaurant on dishes of European cuisine is not worth it.
The ideal option is to find exactly the chip that will stand out from your competitors. For example, if your institution is positioned as a family, you can call it in English "Big Family".
The name spiced with a small pinch of humor sounds interesting. For example, call it “Really Cool Food Restaurant” or “Really Cool Restaurant”. This is the same beautiful name of the restaurant in English: Really cool restaurant.
What is the best name for an Italian food restaurant?
To begin with, Italian restaurants can be of the following types:
- Enoteka.
- "Hostaria."
- "Tavern".
- Trattoria.
- Osteria.
If you do not understand all these concepts, marketers recommend using small tricks. For example, in the name you can use the name or nickname of one of the literary characters. For example, in Italian folklore you can meet such a heroine as Befana.
That is the name of the mythical witch, who in the Epiphany Eve plays the role of Santa. She goes down the chimney and gives gifts to children. The names of other fairy-tale characters can also be used as a name: Marabbekka, Marrangino, Gobbolino, etc. It is noteworthy that such a beautiful name for the restaurant in Russian sounds as beautiful as in Italian.
In addition, the name may contain Italian surnames, city names. For example, a premium restaurant can be called "Tavern Rivoli." That is the name of the beautiful and small Italian city in the Turin province.
Beautiful names of restaurants in the world
In the world there are many different institutions and beautiful names. Hearing one of them, you may be inspired and come up with your own unique name. For example, in Argentina there is a gourmet French restaurant. It is called Chez Manu. Located on a rock. From its window you can see Beagle Bay, mountain peaks, rainforest and even icebreakers sailing here from Antarctica.
In Venice there is the oldest European institution called Florian. It is distinguished by a large number of halls and a change of interior. In each of the halls he has his own. Most of all coffee lovers like this place. Here you will be offered up to 33 variants of such a drink.
In Tokyo, you can find a restaurant called Alice in Wonderland (Alice in Wonderland). They say that the idea to create a thematic institution came to designers. They were inspired by the famous work of Lewis Carroll and created a restaurant with numerous fabulous decor. Inside the room there is an inverted room with huge tea utensils, chess boards and other fabulous elements.
Sarnic Turkish Restaurant is a unique establishment immersing you in the era of knights of the round table, princesses in the towers and bloodthirsty dragons. Interestingly, the restaurant itself is underground. This gives a special touch and complements an already fabulous medieval interior.
Among the most beautiful names of restaurants in the world, the following stand out: Enoteca Pinchiorri, La cozza infuriate (translated as “Evil mussel”, Italy), Non solo pasta (“Not only pasta” is served in this restaurant), Naturalmente buono (“Good from nature” ), Labassin Waterfall (Philippines), LumiLinna (Finland) and others.
We call it a beautiful French restaurant
According to experienced international marketers, in France almost no one bothers with the name of the restaurant. It is enough to indicate in it the word “restaurant” and add the name of the owner to it. For example, we indicate the female name Restaurant d'Hélène.
The direction of the restaurant and even its menu also play a huge role in the name. For example, if there are many dishes for children in it, then the name must necessarily include lebébé (child), l'enfant (child) or “princess” / “prince”. If the menu has a wine list of impressive size, then the name should contain the word Vin (wine), etc.
We call it interesting restaurants of Russian cuisine
There are many options for the name of a restaurant with Russian cuisine. The main thing here is to conquer the visitor with its creativity. Therefore, the names often use humor. For example, it’s difficult to pass a bistro with the name “Night Dojor”. No less spectacularly, with a certain thriller pretext, the name of the Hannibal bistro is read.
When inventing a name, one can also dwell on the names of famous Russian writers or poets, words that have no Western analogues, for example, “hut”, “brushwood”, “cheesecake”. If you plan to attract foreign tourists to your institution, Russian names are best written in transliteration.
We entice visitors with the name
Sometimes it’s interesting to indicate in the name any dishes from your menu. For example, you can name “A lot of meat”, “Fish oasis”, “Krevetkin paradise”, “Hunter prey”. Use other beautiful names for dishes in the restaurant. However, remember that on the one hand, they should create intrigue, and on the other, partially shed light on your menu.
Play with words
Interesting are the names formed by playing letters. As a basis, you can take the name of the founder of the restaurant, its founders and other interested people.
In a similar way, well-known brands, for example, Adidas, were named by all. The creator of the company was Adolf Dasler. And for friends he was - Adi. Combining this name with the first three letters of the surname of the creator of the organization, they got the name of a famous brand.
Create a title using rhyme
It’s much easier to remember the name if it has rhyming words. For example, “Shish kebab-mashlyk”, “Khukhra-mukhry”, “Shura-mura”, etc. Repeating words also work well, for example, “Bolo-Bolo”, “Agar-agar”.
Use words close to people
The name will be perfectly remembered if you use close and beloved words in it. For example, the word "patio" may be present in it. It is associated with warmth, a warm welcome, something close and pleasant. Combining this word is easy with adjectives, for example, the French Courtyard sounds great. The word "home" is well known to many. For example, it could be a "Home Bakery."
Use metal name
It is proved by scientists that the name of noble metals is perceived by people the best. Words such as "platinum", "gold" are associated with wealth, luxury.
In a word, show your imagination, analyze the names of competitors. Think about what associations they cause in you, how relevant they are, and what is remarkable. Write down the alleged advantages of the restaurant on a piece of paper. Having drawn conclusions, come up with your own name, distinguished from others and distinguishing your restaurant.