Today, no matter what store you go into, customers are offered discount cards almost everywhere. Such a mass phenomenon on some inhabitants does not act as the owners of outlets expect. The offer to get a card refers with doubt, distrust and outright yawn. In vain, of course. Discount cards can significantly save personal financial resources. And money is never redundant.
What do discount cards give to its holder?
Material gain! By purchasing goods at a discount card store, you save money earned by hard work. Agree, it's nice to know that someone else cares about your financial well-being.
What's the catch?
A reasonable question: "Why does the store voluntarily cut its own profits? Why does it need it?" In fact, this indicative “step backward” allows the company to move far ahead in its market segment, leaving behind greedy and short-sighted competitors. After all, the number of buyers directly depends on the interest and personal benefit provided for them. In addition, word of mouth as an excellent form of advertising has not yet been canceled.
What are discount cards?
- anonymous or personalized;
- with a fixed discount or with an accumulation system;
- at a discount for certain types of goods or for all, without exception, that are sold in the store;
- plastic and paper (more convenient and more durable, of course, discount plastic cards);
- free and paid;
- local for one particular store or universal, operating in the network of the same name shopping facilities in a particular city.
What is more profitable: a fixed discount or a funded system?
Once the set percentage of the discount allows you to save a certain certain amount of money, but does not encourage the buyer to go to the store more often. While the cumulative system of discounts stimulates a person to go to their favorite boutique. Moreover, each purchase for a regular customer becomes a kind of surprise. How much has the discount percentage increased, how much is saved? Despite the fact that most discount cards offer an accumulation of only 1 or 2%, but the likelihood of becoming a VIP-buyer with the maximum possible benefits for purchases looks very attractive.
Where and how to get a discount card?
- receive from the seller after the purchase of goods in the amount necessary for processing the card;
- buy in your favorite store;
- accept as a gift, for example, on the day of the grand opening of the object of trade or from loved ones on your birthday.
Validity
Do not flatter yourself if you got a discount card with an unlimited time action. Practice shows: everything changes. And not because you are maliciously tricked, no. The market is diverse and unstable. The discount program will need adjustments over time, the name of the company may change, as well as the profile and style of the store.
The optimal validity period for a discount card is one year, after which it is extended or replaced with a new one.