“Burnley” is tea, which relatively recently appeared on the domestic market and immediately steadily took one of the leading positions there. This is largely due to the excellent quality of the original product and modern methods of processing it.
Product description
Burnley (tea) first appeared on the shelves of Russian stores in 2012. His presentation took place in the month of February at the Moscow exhibition Prodexpo. There, the product declared itself so vividly that no one had a shadow of doubt about its future popularity. The new product became another joint project of the two largest tea corporations: Sapsan from Russia and Akbar Brothers from Sri Lanka. "Burnley" - tea, which was created in the best English traditions according to the recipes of ancient masters. Since time immemorial, British experts have been famous for their ability to grow and process tea leaves so that the drink made from it has a unique invigorating taste and wonderful aroma.
Since ancient times, people have appreciated the ability of this plant to improve the emotional and physical condition of a person. And in the 17th century, the British even considered tea a drink of health and the best of doctors. In the new product, the manufacturers tried to reveal all the best qualities and properties of this legendary plant.
Rich assortment
The new brand appeared on the market in the form of a satisfied wide line of products. Manufacturers presented "Burnley" (tea) of ten different items:
1) English Classic - large-leaf tea from Ceylon, which, when brewed, gives a unique tart aroma.
2) English Breakfast - medium-leaf classic black tea, which is great for morning tea drinking.
3) English Premium. A medium-sized tea leaf with the addition of bergamot gives a strong infusion, and also has an excellent relaxing and refreshing effect.
4) English Supreme (midleaf). The blend of selected varieties gives the drink a copper tint and a rather mild taste.
5) English Elegant (middle leaf). Adding bergamot and lemon to the leaf makes the infusion red with a golden hue and gives it a light citrus flavor.
6) Earl Gray. Black tea with the obligatory addition of bergamot is prepared in the best English traditions.
7) Milky Oolong. The drink has a delicate rich taste with a pleasant creamy aroma and is made from unique varieties (oolongs).
8) Jasmine Blossom.
9) Chinese Classic. Green Chinese large-leaf tea, which when brewed gives a pleasant golden hue and a slightly tart taste.
10) Wild Berries. Black tea with the aroma of currants and raspberries.
Product appearance
Manufacturers paid great attention to the packaging of their goods. After all, any person first pays attention to the appearance, and only then to the content. Here, the designers did their best. For those who have never seen Burnley tea, a photo will help to consider it in the best way.
Firstly, it is worth paying attention to the bright design. On each package, depending on the variety, the main attractions of Great Britain and China are depicted. The goods are produced both in cardboard boxes and in cans. This naturally affects the price, but gives the buyer the right to choose. In modern life, there is absolutely no time for long brewing according to all the rules. That is why, in the interests of the consumer, the goods are produced in packaged form. This one is very convenient and allows you to prepare a drink without much effort. Packages are of different volumes (10, 25 and 100 bags). This makes it possible for each buyer to gradually make a choice. The company's management pays special attention to preventing possible fakes of a new product. For this, each pack is equipped with a special holographic strip with the brand logo on it. And they do it only abroad. Today, such a measure is not at all a precaution.
Candid opinions
There are already many lucky people who have had the opportunity to try the new Burnley tea. Reviews from most of them suggest that the manufacturers of the product did not waste time creating it. Almost everyone notes that the brewing process is quite fast, resulting in an infusion with a characteristic rich color.
The aroma begins to be felt immediately after the hot water touches the dry leaves. He literally fills a room. In each sip, all the strength and power of a unique blend is concentrated. The drink invigorates pleasantly and creates a sense of celebration in the soul. Many believe that Burnley is one of the few representatives of genuine classic English tea in our market. It has everything that a true connoisseur can look for in such a product: excellent taste, distinctive color and unique aroma. But there are those buyers who have a negative opinion. For some reason, they could not see anything in it except for the bright packaging. One gets the impression that people just happened to face a fake.
Successful collaboration
Three years have passed since Burnley (tea) appeared in our stores. The manufacturer of this product did everything to make the product like the buyer. Moreover, he was not a novice in such a thing.
Two fairly large corporations acted as the manufacturer. One of them, the Russian concern Sapsan, is a group of domestic manufacturing companies in this area. It was founded on the basis of the famous "Yakovlevskaya tea-packing factory", built in the Moscow region in 2001. The second partner is Akbar Brothers, which has for many years been the leader in sales of the famous Ceylon tea leaf from Sri Lanka abroad. Previously, the companies have already collaborated in promoting such types of tea as Akbar and Gordon on the market. The new brand has become another milestone in their joint activities. The product is made from a blend of the best varieties of Ceylon tea and, according to many experts, is considered a real premium product.
Popular recognition
It so happened in the world that poets and musicians have always praised all the best. They conveyed to the general public public opinion with notes of special personal impressions. So did the singer Valeria.
Burnley Tea became the protagonist of her new video under the poetic name My Beloved. Throughout the video, the actress tries to escape from prying eyes and fuss in order to privately enjoy the excellent taste and divine aroma of a wonderful drink. This desire makes her fly at the speed of the wind along the highway and run along the roof of a moving train, trying to hide from the chase. Such advertising is really able to attract lively interest in the product. This is a successful marketing move that manufacturers took after the usual presentations of their product on the most popular channels in Russia, such as Russia 1, STS, Domashny, NTV, TV Center and, of course, Channel 1 ". A new clip of the popular performer will be able to convey information to people living far beyond the borders of our country.