FlavourArt fluid is widely known among Russian e-cigarette lovers. It owes its popularity to the excellent marketing plan of the company, advertising, as well as high-quality flavorings, developed taking into account the peculiarities of the domestic market and in accordance with strict European standards. What are the advantages of this product? How is it different from others? Does he have any flaws? And what is the opinion of the Russian steam men about him?
General information about the manufacturer
The world-famous Italian company FlavourArt was founded in early 2006 by a married couple: Mancini and Faccino. According to the creators of Anna and Maximilian, it was originally planned to organize a small company specializing in the manufacture of food flavorings. And only after a while the company began to produce a modern liquid for cigarettes with a variety of fruit and tobacco odors.
The first online store played a large role in the life of a young, but promising organization. The family couple opened it in mid-2007. Thanks to him, more people learned about FlavourArt products. Exactly two years after the founding of the store, company representatives began to think about a new project in which their flavors would be used as a liquid filler for electronic cigarettes.
Popularity: trial and error
The experiment was successful. They started talking about the company: FlavourArt liquid for electronic cigarettes became a real hit No. 1 in the world of vaping. And the organization itself incredibly quickly grew into a real network, expanding production capacity in Milan, Oleggio and opening a number of branded stores in Europe. Today, the company owns over 2,000 m² of its own production facilities. Hundreds of employees work at its enterprises. A large dealer network spread not only throughout Europe, but also found a corresponding niche in Russia.
Product Details
FlavourArt, an internationally renowned electronic cigarette product, is packaged and manufactured in sunny Italy. Currently, it is presented in three categories:
- Traditional (traditional or classical).
- Velvet Cloud.
- Premium
At the same time, small containers of 20 ml with nicotine content “0”, “3”, “6” and “12” can be classified as classic products manufactured by the company. This group has a smell of over 37 different flavors. Among them there are bright notes of forest fruits, colas, currants, watermelon, munsun, joey, melon, cherry, lime, strawberries and other plants. There is in the classic category and liquid for cigarettes with unusual odors. For example, there is the aroma of "Apple Pie", "Espresso", "Storm", "Black Fire" and others.
The Velvet Cloud category, unlike the previous one, has only 5 main smells. Among them are Yabloko, Soho, Kola, Wild Berries and Melon. Moreover, all products of this group have a convenient cone-shaped applicator-dispenser, reminiscent of a means for treating a cold. They contain “0”, “1.5” and “3” nicotine. In addition, in Velvet Cloud, all FlavourArt e-liquid is 30 ml. In addition, it contains VG / PG - 70/30. Each container is packed in a plastic bottle and a bright cardboard box. It is noteworthy that all products from this and two other groups have a label and instructions fully translated into Russian.
Premium fluids are also available in 30 ml containers and contain the same amount of nicotine as Velvet Cloud. But unlike the previous category, this type of product has a kind of dispenser that resembles a pipette. In addition, all items from the product line are not produced in plastic but in glass containers. The number of flavors present in this category is five different species. It is interesting that among them there is FlavourArt cigarette liquid with completely unusual odors. For example, there is an incredible “Baked apple with icing”, “Flakes with milk and marshmallows”, “Donut with cream and candied fruit” and others.
What tastes are typical for the company's products?
All tastes ever created by a manufacturing company can conditionally be divided into five of the following types:
- With the smell of tobacco (tobacco).
- With the aroma of juicy fruits (fruit).
- With the smell of coffee, cappuccino and cocoa (coffee).
- With the aroma of drinks (cognac, wine, brandy, etc.).
- Mixes
A striking example of tobacco flavors is Maxx-Blend. It contains over 60 different ingredients. So, here you can feel the subtle notes of almond, tobacco and a little spice. Among the fruit aromas, the “Red Apple”, “Melon”, “Watermelon” and “Peach” are indisputably leading, and coffee “Espresso”. Between a large assortment of drinks you can choose for a long time, but “Fresh and Sweet Hookah” is considered the immortal flagship.
What other flavors does the manufacturer offer?
In addition to the flavors mentioned above, FlavourArt also offers a number of other flavors used to refill electronic cigarette cartridges. For example, one of these concentrates is Apricot with a delicate aroma of fruit pulp and a barely noticeable hint of ripe cherry plum. Also in the product line of the manufacturer, you can find the following odors:
- Brandy (with the aroma of oak bark).
- “White wine” (with berry and fruit tones).
- "Red wine."
- “White Grapes” and “Red Grapes”.
- “Cloves” (with mulled wine flavor).
- "Grapefruit" and others.
Most often, these concentrates are acquired by intermediaries interested in the goods of an Italian company. Later, they dilute them in a ratio of 1: 3 and bring to the state of the classic flavor. And finally, the final product is then used as a liquid for modern electronic cigarettes.
What are the benefits of FlavourArt products?
If we compare the products of the Italian company and other analogues, the former have a number of significant advantages. Firstly, FlavourArt products are certified and manufactured in accordance with European quality standards. According to the heads of the company, they take the production process extremely seriously. So, for example, personnel in the factories of the company must observe cleanliness, even sterility. To do this, they wear white robes, like those of most doctors, as well as hair caps and shoe covers.
Secondly, FlavourArt liquid does not contain harmful components. In its composition, you can find the following ingredients: vegetable glycerin, propylene glycol, nicotine. The company's products do not contain sugar, protein, alcohol, ambroxides, dyes, parabens, preservatives, gluten and other substances that contradict the policy of European food safety agencies.
Thirdly, the price of FlavourArt carmel liquid and other fragrances of the company are relatively affordable. For example, an Italian-made Joytek product costs 15% lower than its Chinese counterpart. Moreover, the company does not seek to raise its prices. According to the company’s employees, over the entire period of its existence in the Russian market of electronic steam generators in FlavourArt, they have only once revised the cost of production towards its increase. This happened in 2014. And that is due to a change in packaging material.
A few words about usability
Each package contains detailed information with the address of the Russian representative office of the company authorized to accept offers and complaints from customers. In addition, each bottle containing FlavourArt flavors has reliable protection against children, contains a sticker and a full description of the composition and shelf life. And most importantly, the convenient applicator is quite thin. This makes it easy to refuel the clearomizers (evaporators) with a small hole.
Are there any disadvantages of the product?
Despite the many advantages, FlavourArt products have some disadvantages. However, most of them are based on customer reviews. For example, some of the smokers say that not all vaporizers are suitable for electronic cigarettes from an Italian company. Ideally, clearomizers working on batteries from 1600 mAh are fully consistent with it. Moreover, their power should be at least 3 watts. Otherwise, you cannot achieve 100% transfer of aroma and taste.
Other vapors among the shortcomings of the product highlight the opacity of the liquid used, because of which its evaporator clogged faster. However, users found a way out and did not change the manufacturer. According to them, they just wash their vaporizer once a week. On the whole, electronic cigarettes (FlavourArt - a company with many years of experience in the production of high-quality flavors) of the Italian company were completely happy with it.
What do users say after testing the fluid?
Among fans of FlavourArt products there are many who have repeatedly tested liquids with different flavors. For example, one of them liked Virginia (Virginia), which has a mild tobacco aroma and a slightly sweet coffee aftertaste. In their opinion, the smell is so unobtrusive that it does not bother even after the hundredth time of use.
Other sweaters were delighted with FlavourArt's “7 Leaves” liquid (reviews of the company make it possible to evaluate its popularity in the domestic market of electronic cigarettes). In their opinion, the smell that they felt is a real tobacco mix. It does not contain an aftertaste and has a slight warming effect, so we recommend it for use in the winter. The third liked “Fruit Mix” with a bright aroma and taste of cherries. After using it, you can catch a barely perceptible sweetish aftertaste. The fourth liked the pungent and smoked smell of Black Fire, and the fifth - the rich aroma of Cuban Tobacco.
How to attract your customers in the company?
To attract more customers, FlavourArt often hosts exhibitions. And also offers all kinds of promotions, with the participation of which everyone can taste certain flavors. It is noteworthy that not only inveterate ferrymen like to participate in such events, but also beginners who are just beginning to comprehend the basics of vaping.