Everyone has long known that excitement is one of the strongest human emotions. What word comes first to mind when it is mentioned? This is usually a "casino". A lot of money is made on human excitement. $ 550 billion - this is the current turnover of all existing online casinos. How to organize a similar institution in the Russian-speaking space? What are the nuances and pitfalls? This is what we will tell in this article.
Reasons for the popularity of casinos
Every person has an instinct of excitement. In one it is expressed to a greater extent, in the other - to a lesser extent. If we consider all the existing online games, then perhaps the most popular are those that are presented in online casinos. After all, it is very convenient - sit at home at the computer and click with the mouse.
People who play online casinos for the first time have a genuine interest. And many even have great excitement when their own emotions and actions get out of hand. And if a person wins at least a little money, then he has the hope of receiving an even larger amount. And this makes him bet again and again.
Required documents
In connection with the adopted laws in Russia there is no possibility of obtaining a license. That is, legal registration is out of the question. Offshore zones - this is where you need to open an online casino. Registration in They are not free. The amount of money spent on the license and the amount of taxes will depend on the particular state. Therefore, the final choice of the country is to thoroughly study all the legal subtleties. The presence of a license gives the right to serve guests from all over the world. No other documents are required to open an online casino. And some Russian gaming sites generally do without a license, informing users that their projects are only "introductory" in nature.
Offshore zones
- Malta. This is one of the most prestigious places to open an online casino. How to arrange a license in this country? Well, for a beginner it will be quite difficult. Registration will require compliance with a large number of legislative issues. It is necessary to open a real office with staff, make a high cash deposit, prepare complex accounting reports and pay taxes. Software and servers are also subject to certain conditions.
- Seychelles. Registering a casino in these islands is much easier than in Malta. Moreover, this offshore zone is not inferior in prestige to the previous one. In addition, you do not have to make a deposit and pay taxes. You only need to purchase the license for a period of one year. Her extension will also not cause any trouble. If there is a desire, then with the presence of such a license, you can open a real gambling establishment directly in the Seychelles.
- Costa Rica. Another very simple and profitable jurisdiction to register online casinos. There are no taxes or special requirements for the entrepreneur, servers and software. The only difficulty is opening a bank account. Few foreigners manage to do this.
Also among the good offshore zones include the Philippines, Dominican Republic, Canaveik (Canada), Curacao. If you obtain a license for online casinos in these countries, you can absolutely legally conduct business and not be afraid of the law. Now there are many organizations that will assist in its receipt - register your business in the necessary services, draw up documentation and consult in detail on all issues.
Software
At the moment, there are enough companies on the market that develop software for virtual casinos. Of course, if you have the appropriate skills, you can do this yourself. Your site must have different online games so that the user has a wide choice. Also, do not neglect the usability and quality of the graphics. A well-made and easy-to-use site will enjoy much greater trust among players. We should also pay attention to the safety of online casinos. After all, it will be used to deposit and withdraw funds. With weak protection, the probability of a hacker attack and the loss of all money is very high.
Staff
After you open your first online casino, you will need hired workers. After all, one is practically unrealistic to engage in such a business. Only at the beginning. When the project gains momentum and grows, it will be very difficult to keep track of everything. This primarily concerns the technical support of the site. It is necessary to ensure proper round-the-clock operation of online casinos. And someone must constantly monitor this.
An SMM specialist and SEO expert will promote your online casino. The first one knows how to organize website promotion in social networks. And the second specialist will optimize your project in terms of search queries. In simple terms, an SEO expert will raise online casinos to higher positions in search engine results. It is important to understand that promotion is an ongoing process, not a single action. Without it, your site will have very few visitors.
You also need a person who monitors the withdrawal and receipt of funds in your online casino. There is a game for rubles or some other currency, it does not matter. Just need constant monitoring of cash flow. And to make business reports you will need an accountant.
Profit
This is the last moment to consider when writing a plan for opening an online casino. How to organize such a business, we briefly described above. It is important to understand that casino profits are built on losing users. That is, the bets made by customers should cover the costs of payments. For example, if each user leaves $ 10 in your casino, then with daily attendance of 100 people you will earn $ 1000. And this is far from the limit. Active promotion of online casinos can significantly increase profits.
Costs
As for starting investments, it all depends on your financial capabilities. The first is the cost of the license. Depending on the offshore zone, its price ranges from several thousand to hundreds of thousands of dollars. Secondly, good software. A finished script is inexpensive, but it needs to be brought to mind. Otherwise, the site will be unstable and regularly generate errors. If you have certain programming skills, then you can do it yourself. If there are none, you will have to contact a specialized company. The services of small firms cost several thousand dollars. Well, large ones take from $ 100,000 to $ 1,000,000 for their development.
A Brief Online Casino Business Plan
- License acquisition in one of the offshore zones (from $ 15,000).
- Purchase of software (from $ 500).
- Annual hosting and domain (about $ 20).
- Hiring staff (monthly salary indicated): SMM specialist ($ 1000), SEO expert ($ 1000), site administrator ($ 500), accountant (from $ 100 to $ 1000).