Have you repeatedly come across the fact that, having created a site and filling it with interesting and informative content, you need to promote the promoted resource? As one of the options there is free registration in search engines.
Since search engines can periodically index sites , it may take a long time to find your resource. Registering sites in search engines will speed up the index of your pages. What is required for this? Consider the context of a search Yandex server.
Step-by-step actions for entering a resource into the Yandex database
First you need to tell this search engine about your intentions. To do this, follow the link "Report about a new site" and enter the captcha (sequence of numbers) in a special input form. It remains to click on "add". When the digital code is entered correctly, the Yandex system will report on the successful addition of the resource to the database. Now potential site indexing will be accelerated.
To make or view already made changes, you need to create an account on the Yandex.ru service. In general, registration in search engines provides free viewing of complex statistics on your site: what was listed in the index, how many pages were there, how many links and visitors to the resource (counters), how often the search robot visited you and other important information.
Search traffic
Registration in Google and Yandex search engines is usually very effective. It gives the largest influx of search traffic, and hence visitors. In addition, these services have convenient tools for tracking visits and indexing settings.
Internal content optimization. Why is she so important
One cannot also ignore the issues of internal optimization. For search engines, they are no less important than the detection and indexing of site pages . That is why you need to optimize the resource wisely.
The procedure for issuing a resource for key queries is a bit different than registering in search engines. The structure of the displayed content and its relevance to the request is important here.
For example, if the user enters the query “renting rooms in Moscow is inexpensive”, the resources that are most relevant to the topic of the entered phrase will be shown at the top positions of the search server. Yandex and the search bot from Google work on this principle. Despite the fact that the methods of forming thematic resources on the main search page are not advertised, nevertheless sites with high-quality promotion are more likely to get into the top list by keywords.
What is page optimization?
Creating query-optimized pages implies the following:
1. Clearing of "garbage" in the page code to increase readability and faster loading in the browser.
2. Optimization of images and banners with animation.
3. Layout of subheadings of the form h1-h6 where necessary on the page. The correct frequency distribution of the strong tag.
4. Formation of explanatory content with wedging in key queries in a direct and altered form of the alt attribute for pictures and anchors.
5. The distribution of the frequency and density of key phrases that will occur in the main content of the page.
6. Internal links to other content of the resource and work with descriptive tags (description and keywords).
7. Optimization of the navigation menu (top, side, etc.), the overall structure of site navigation.
8. The formation of indexing indexing rules for search engines through the robots.txt file, the generation of an xml-map - a kind of guide for search robots.
9. The correct creation of the page title displayed in the top panel of the browser is title. This tag should include words or sentences that briefly but succinctly characterize the essence of your site. It is also recommended to write down some key values along which the portal is moving.