An attractive product in a shop window is the key to the store's demand for a large number of curious buyers. Based on the subject matter and the range of products offered, you should choose the design of the street side of the store. What are the rules for registration and how to best apply them?
Shop window. General rules
In the event that the seller can offer the buyer goods of several well-known manufacturers, it is advisable to make a showcase with the most branded products, which are presented in the store in a wide range. Window dressing with goods that are not popular or are not of the most popular sizes may be the reason for the decrease in the number of visitors, since the buyer, having not satisfied his need to buy the goods he needs 1 time, is unlikely to go to the same store again. The exhibited goods should be in harmony with the overall interior of the showcase itself and its color scheme, as well as cause positive emotions and uplift the mood of potential buyers.
Showcases on high floors
The most attractive for buyers are the goods in the windows of the ground floors, as visitors can consider offers in detail. If the showcase is located above eye level (from the 2nd floor and beyond), then other methods of attracting customers must be used. One of them is to increase the size of the products offered, this can be done by exhibiting large models of the goods sold, as well as window dressing photos with a large image of the products offered.
In such cases, it is advisable to maximize the use of glazed areas, use brighter and more fun colors, fantasize with contrasts and non-standard accessories. Window dressing on the upper floors of buildings is complicated by the fact that the information that needs to be conveyed to the buyer (size and time of discounts, special offers , etc.) needs to be highlighted especially. A good and winning solution to this problem can be highlighting.
Using mannequins
It is far from a secret that any product looks much more advantageous if it does not hang on a hanger or lies on a counter, but is dressed on a mannequin. The seller, exhibiting a mannequin in a shop window, can solve several of his problems. Firstly, with a successful combination of things, he can sell goods that remain unclaimed for a long time and lie on shelves. Secondly, he can sell a complete set of several items of clothing presented on a mannequin, since buyers very often purchase goods from a display case. Thirdly, on the mannequin you can present exclusive and expensive models together with branded ones. When prices are mixed on the products presented on mannequins, there is a very big chance that a more expensive model will be profitably sold. In the latter case, to attract buyers, mannequins can be supplemented with various accessories, shoes, jewelry, etc.
Such a commercial move will attract more visitors to the store, because it is much more pleasant to look at a mannequin that resembles a person than at a plastic figure resembling a human body without a head and limbs. Window dressing of stores selling shoes and clothes should be as focused as possible on events from the life of customers. It can be a romantic installation of 2 “lovers” mannequins at a table in a cafe. Or a “family” idyll in a ski resort where parents teach the baby to ski. Fantasy here has no boundaries.
The play of light when choosing a design
In the heyday of computer technology and computer graphics, as well as all kinds of lighting solutions, the problem of attracting the attention of buyers to shop windows has significantly decreased.
Widely used LED illumination of information parts of shop windows. A play of light can advantageously highlight individual elements or objects that the seller wants to draw the maximum number of customer views. Window dressing in a pharmacy is often accompanied by LED backlighting, since the nature of the products sold does not imply a large selection of combinations to attract customers.
Many sellers use the backlight and window dressing even in the dark, despite the fact that the store does not work at this time. Passing by such a shop window, the buyer will certainly pay attention to it, it provokes positive emotions and excites the desire to go to the store during working hours.
Window dressing using various lights, of course, creates additional financial costs for the seller, but everyone loves the holidays and the festive mood. And such a "smart" showcase always creates a sense of celebration, and the desire to make a purchase specifically for him.
Potential buyer of your store
The seller must know what category of buyer he is oriented to, know his demand for the product he wants to offer. The showcase should reflect as much as possible the specificity of the goods sold and show all its winning sides. The buyer, starting from the window, must be sure that in this store he will get the goods he is interested in at a price that is favorable to him.
The display window should be regularly updated, as the interests of buyers are different, and with frequent updating of windows there is the possibility of attracting a new buyer and, accordingly, obtaining greater benefits. If the storefront is long, then you can create several separate displays on various topics that satisfy the tastes of different categories of customers.
In this case, the seller will be able to demonstrate a larger quantity of goods and boldly zon the shop window for information and exhibition parts.
Human factor
Nowadays, when you walk around any city, your eyes run up from the number of colorful bewitching display cases. Not every store owner can independently create a masterpiece that will attract the eyes of customers. Therefore, more and more sellers trust the window dressing of their store to professionals. But this is far from a guarantee of an increase in the number of customers.
After creating the face of your store, you need to monitor and care for it. A picky buyer will not enter the store premises if there are fingerprints or dust clouds in its corners on his display case. Therefore, cleaning and maintaining constant cleanliness will guarantee that passersby will look into the storeroom with an enviable frequency. To attract buyers, you can place a photo of the storefront, the design of which was carried out according to all the rules, in free advertising booklets of the city.
In the era of megacities and a catastrophic lack of green spaces in cities, shop windows decorated with bushy plants and decorative flowers look very attractive. Even if the visitor’s plans do not include the purchase of a new thing, then any lover of nature will certainly want to visit such an oasis and, possibly, look for something for the future.