Not so long ago, a product called "Richard" (tea) appeared on the shelves of our stores. At first, it attracted the attention of buyers only with its colorful packaging. And only later it became clear that the highest quality product is inside.
Decent new
In recent years, the excitement for coffee began to subside somewhat. People began to pay more attention to another drink. That is why the new product "Richard" (tea) attracted such close attention. The manufacturer first presented it at the Prodexpo exhibition in February 2014. The drink immediately aroused increased interest. According to experts, its taste is consistent with tea prepared in the best English traditions. It was based on a classic blend. It was these drinks that were served at the royal court. A noble rich taste and a pleasant characteristic aroma - this is what distinguishes it from others.
"Richard" - tea, which immediately found a huge number of its supporters and connoisseurs. The product was highly appreciated and already in March of the same year went on sale. The unsurpassed taste of tea prepared according to old English recipes was appreciated. He became the personification of a successful combination of royal classics and new trends of our time.
Brand owner
“Richard” is tea produced by the well-known Russian company “May”. On the market, it is considered one of the largest tea producers in our country. The company already owns such well-known brands as Maysky, Curtis and Lisma. Now she decided to take on a more difficult task. It is known that good English tea enjoys special respect throughout the world . It is referred to as high-premium class products. To match this level, you must try to make a unique blend. It should maximally resemble those tea recipes that were kept secret and prepared only for royalty. Russian masters succeeded. To further emphasize its focus, the company gave the new brand the name of the famous English tea house. In every drop of this drink you feel a unique bouquet and exquisite luxury. He is able to convey all the best that can be in a real tea leaf.
Unbiased opinions
Some have already managed to try Richard tea. Reviews of the lucky say that none of them regrets about a perfect purchase.
The vast majority of them emphasize among the advantages of this drink an excellent rich taste and wonderful unique aroma. No one even argues with this statement. True, some believe that the taste is too tart. But this can not be called a disadvantage. In addition, pleasant sweet notes add some piquancy. All this together characterizes Richard tea in the best way. Reviews from other buyers are not so laudatory. They believe that, in fact, this is a very ordinary mixture of Indian and Ceylon tea. But in this case, the raw material itself speaks of the quality of the drink. Perhaps this group of buyers is not among the special connoisseurs. It is difficult for such people to give a true assessment. For them, all sorts of tea - for one taste. But most importantly, the new brand caused a lot of discussion and did not leave anyone indifferent.
Assortment of goods
Manufacturers have developed a fairly wide range of products, according to which Richard tea is produced in seven different types:
- Five O'clock. This drink has real English mint. It refreshes and invigorates.
- Queen's Breakfast. A mixture of tea leaves from Ceylon and India, in the aroma of which there are floral shades.
- Elegant ginger. Along with natural tea, it contains ginger, juicy orange and soft vanilla.
- Prince of India with cinnamon and cardamom.
- Lord Gray A wonderful option with citrus and bergamot.
- King's Tea No. 1. It successfully combines mint with kaffir lime.
- Royal Ceylon. Classic English large leaf black tea.
Each of these species is good in its own way. Unusual combinations of additional components make the usual taste more spectacular and luxurious. Most often, the product goes on sale in the form of packages of 25 or 100 bags, each of which contains 2 grams of raw materials.
Price of pleasure
Many are interested in how much does Richard black tea cost? It all depends on where and in which batches the buyer plans to purchase the goods. If we mean a retail network, the difference will mainly consist only in the method of packaging. And it does not matter which of the varieties of the famous drink is in it.
The cheapest option is a standard box with 25 disposable sachets inside. It costs about 90 rubles. If there are 100 packages, then the price will increase accordingly to 230-270 rubles. Here, a direct dependence on quantity remains. Some people do not recognize such packaging options and prefer to buy plain leaf tea. Its price is also relatively low. Packaging weighing 90 grams costs only 108 rubles. Recently, a new product has been added to the line of flavors - Richard Royal Green. It has a standard packaging and approximately the same price. The May company is always trying to do something pleasant for its customers. So, for the New Year holidays, she released Richard Christmas Clocks tea, which is available in a metal spherical jar that resembles a watch. It contains 30 grams of tea, and such a souvenir costs about 160 rubles.
External design
For those who have never seen Richard tea, a photo will help to create a complete impression of it. The first thing that catches the eye of the buyer is the external design of the package. Indeed, this is how the first acquaintance with any product begins. Manufacturers have paid great attention to this issue. They entrusted the work to the packaging agency "Your opinion". The contractor developed several rather interesting and creative directions. As a result, preference was given to the classics.
The idea was for every detail to indicate the royal origin of the product. It has everything: a coat of arms, a golden lion and even the seal of the king’s tester. All this, including the names, is placed on a stylish blue background, which some rulers used in the elements of their robes. The idea of the experts was a success. The packaging really turned out to be bright and very colorful. And this is already half the story for a skilled marketer. Perhaps that is why all experts predict a great future and worldwide recognition for the new brand.