The main goal of the activity of any company is to obtain the greatest profit possible as much as possible in specific conditions. Only when all manufactured products will be sold fully on the most favorable conditions can this goal be considered achieved. The task is not easy, but it can be solved. For its implementation, a special marketing service is created at the enterprises. This structural unit has the following main functions:
The study of a possible market.
Search for profitable customers.
Offer and conclusion of supply contracts.
Sales of products.
Delivery of goods to the consumer.
The main one in this list is the sale of manufactured products, or, in other words, sales issues. Therefore, the sales policy is fundamental for solving the tasks. Its development is very important for any organization, whether it is production, trade or
services. Each of them tries to draw close attention to its product (service) of the largest number of consumers and sell it with the maximum benefit for its enterprise. Sales policy reflects the immediate and long-term prospects, gives them an assessment and determines the main paths.
The main task that the marketing policy sets itself is to increase the competitiveness of the product. There are two ways to achieve this:
Development of measures aimed at maximizing the efficiency of distribution channels. This refers to a comprehensive study of the need for a product, the planned distribution of enterprise products between intermediaries and consumers, the direct organization of sales channels for manufactured products and constant monitoring of the functioning of these channels.
Skillful management of the process of movement of the goods. This includes the storage of goods, their loading, transportation and delivery, as well as the control of all these processes.
Do not just make your product the best. Sales policy contains quite specific measures, the implementation of which will achieve this goal.
The company’s sales policy is developed by specialists on the basis of the studies and is discussed at meetings. Here, the leaders of each site can express their opinion and make the necessary adjustments to the general plan of action. Together, they develop a strategy and tactics for solving tasks. Specialists work hand in hand with each other, constantly exchanging information. The project policy of the company for the sale of products is comprehensively considered, if necessary supplemented, documented and approved by management. The main principles of this document are that the actions of all sections and structural divisions of the company should be focused, coordinated, that the employees act systematically, comprehensively and, if necessary, show flexibility in resolving issues of reviewing the intended positions. A well-developed sales policy allows the company to rationally and plannedly conduct
the production process, and as a result - to receive the expected profits.
Given the above, we can conclude that marketing policy in marketing plays a crucial role. Indeed, only when the company clearly knows - who, where, when, how, and how much product is ready to purchase - it can work productively. It’s not enough to sell a product. It must be done as efficiently as possible. To expand the areas of influence in the field of sales, additional forces are sometimes attracted in the form of dealers. They are designed to maximize the geography of the product. The task is simple: the more people know about the product - the more likely it is to sell the product with the greatest benefit.
Each company itself chooses the most suitable way to achieve its goals. Here, the specifics of the product and the capabilities of the company are comprehensively taken into account. All these issues are intended to be solved by the specialized policy of the enterprise for the sale of manufactured products.