Even if the ranking by links is completely and completely canceled, no website promotion will be effective without them. Indeed, the ranking also takes into account the trust of the site, the behavioral factors of users following the links, as well as the TIC (thematic citation index) for Yandex and PR (literally - PageRank) for Google.
Anchor links play a significant role in modern website promotion. And this is no accident: search engines “trust” such links much more often than others, because an un anchored link is more natural. It is about them that we will be talking.
Basic concept
The simplest explanation of the term "linkless link" will be that it is a link without anchor. A logical and understandable explanation, is not it? But not everyone will be able to realize the fullness of the picture, so initially you need to know what is anchor. If you look from the point of view of visualization, then this is the text under which the link is “hidden”. Most often, a fragment containing such a link is highlighted in a different color. When the mouse cursor lands on this kind of anchor, the cursor, the color of the letters, and even underlining may appear.
The following interpretation of anchor is given in SEO dictionaries: this is the text that is located in the code on the page between the opening and closing tags with the corresponding letter “a” (<a> and </a>). Because of this, many text optimizers deny the fact that there are non-anchor links, explaining this by the fact that there is always something between the two tags, and, as a conclusion, each link has its own anchor. But the most competent and well-known "seoshniki" actively use the term "linkless anchor" and perfectly understand its difference from anchor link.
Links related to non-anchor
The most logical visualization of an un-anchor link is directly the URL of the page, that is, a link starting with “http: //” or with the well-known abbreviation “www.”. You can also specify the site address directly, looking like “fb.ru”, but in this case, “fb.ru” acts as an anchor. Using this option is not prohibited, but it will not be entirely logical, since when transferring the link to another person, the user copies its name from the address bar of the web browser. In this case, the “http://fb.ru” option will look more natural.
A link without an anchor can also be called the website address that is “hidden” under the words “click”, “here”, “click”, “link” and the like. To the logical question “why?” a fairly simple answer follows: these phrases are the simplest and very often used on forums, social networks and personal blogs by users who want to share a link. That is why these links are considered natural, that is, not containing keywords and unnecessary information.
Anchor and non-anchor links in website promotion
The difference in the promotion of sites using anchor and non-anchor links looks very simple. It consists in the application of the very anchor, that is, the keywords used in it.
In general, non-anchor links are used in order to increase the link mass and give it more naturalness. In other words, they increase the trust of the site, indicating the quality of its content and the interest of visitors to it. If you need to raise the TIC and PR site, these types of links will do just fine.
Anchor links are most often used in website promotion for any specific requests when using global search. The advantage of anchors in this case allows search bots to get additional information about which “keys” the page is optimized for and for which requests to rank the page. Links with anchor have advantages such as speed. But the effectiveness of such is short-lived, as with excessive use they can harm the site for an anchor list with spam.
Useless linkless links
Based on the foregoing, we can draw several conclusions about links that do not contain anchors:
- They have long-lasting effectiveness.
- Affect an increase in site trust.
- Their natural content guarantees safety.
Such links are especially effective when promoting young sites that have just started activity in the web space. This will increase the speed of indexing the resource and give it a certain value in the eyes of search robots.
How to make an anchorless link
In order for promotion using links that do not contain anchor to be more effective, you need to make sure that they are displayed correctly. First you need to make sure that you use a friendly page URL that displays its name using transliteration. In other words, the link to the site itself should not contain incomprehensible numbers, letters or symbols (for example, “http://fb.ru/%D8%CB%...%21%B2%8D”).
After that, we can talk about creating non-anchor links and filling the resource with them. These URLs should look like this: “A link to the author’s profile can be found <a href=http://fb.ru/author/40632/vasilisa/> here </a>." In principle, nothing complicated.
How to get free un anchored links
In order to start developing your own web resource, it is not necessary to purchase non-anchor links. For the first time, an option for the natural appearance of such a URL may be suitable. This is done in a simple but very laborious way. All that is needed is for users to leave recommendations links on other resources, send them in messages on social networks and on forums. It is even better if they start writing about the usefulness of a particular resource in LJ or in personal blogs. It is such natural links without anchor that will have a long and positive effect.
It should be noted that the content that fills the web resource plays an important role in obtaining natural links. The content should be useful, unique and of high quality, and it is in this case that the site will interest all new users who will be happy to share links with their friends.
This article details what a linkless link is. Examples, if the above are not enough, can be made out on the forums dedicated to SEO, or in specialized literature. That is why, before you spend money and turn to professionals, you should try to figure out the topic of anchor and non-anchor links yourself and become a professional yourself.