More recently, it was insanely popular and fashionable to keep thematic diaries in LJ and on other similar resources, and the proud title of “blogger” only appeared at the hearing of numerous Internet users. But today you will not surprise anyone with this activity, text diaries are losing their popularity, and fascinating videos take their place. Thanks to a channel such as YouTube, a new profession, a video blogger, appeared and quickly spread throughout the virtual space. The next article will talk about who it is and how to become a video blogger yourself.
Why are video bloggers popular?
People are lazy by nature, and therefore, if you can make something simpler by spending less effort, then most often preference is given to the easiest way. What do you think the majority will choose: read a long review / report on a topic or watch a video from which they learn the same information, and even more clearly presented? The answer is obvious! That is why video bloggers so quickly gained popularity and lured some former LJ readers to their side. What are they doing? They shoot videos and upload them to the Internet for review and the "trial" of numerous users. If you are attracted to this lesson and you are seriously thinking about how to become a video blogger, then the following tips will come in handy.
Where to begin?
Here are the first steps that every video blogger should take:
- create a channel and select a name;
- decide on the subject of the videos;
- come up with a design, make a description of the channel;
- create a release schedule;
- acquire high-quality equipment;
- think over the script and shoot the video;
- upload video to the network.
Let's get our own channel
The first question you need to solve is: how will the virtual audience see your creations? Most bloggers live on YouTube video hosting, the most popular and most populated. That is why we recommend not to bother and opt for it, because it is here that "video blogging stars" are born. So, how to become a video blogger on YouTube? First you need to create your own channel by choosing a suitable name for it: it should be easy to read and write, be vivid and memorable. When choosing a name, you can focus on the topics of your future videos or come up with a pseudonym under which your videos will be laid out (they can be devoted to various interesting topics).
Decide on a theme
As for the topic, this is one of the most important points of your program. Her choice must be treated wisely. Think about what talents you have, what you can do or know better than others? Could this interest other people?
It’s a big mistake to rely on the topic’s popularity when choosing a channel topic. For example, today on YouTube there is a huge amount of beauty reviews, as well as computer games and videos. That is why it is better to choose something else, or to be ready for enormous competition, including with bloggers that have already established themselves and are loved by viewers. BUT! If you are confident in your abilities and think that you can "hook" the audience with your videos, then go for it. The most important thing about becoming a good video blogger is choosing the right topic. It should meet two main criteria: be interesting to you (otherwise enthusiasm can quickly fade away) and interest other users (in order to win the attention of a wide audience). If your topic meets these requirements, then everything is in order.
We design the channel and create a schedule
Further, according to the chosen direction, you need to draw up your channel. This description, background, and screen saver in your videos. The viewer should not only be interested in watching your videos, but also enjoy being on your channel. In addition, from the very beginning, accustom yourself and your audience to order in the schedule - select the days on which you will upload your creations to the network, and stick to this schedule. Then your material will be expected at a certain time, and questions about when a new video will be released are minimized.
Evaluate your technique
No less than the material and the script, the technique that you will shoot is important. How to become a successful video blogger if the quality of the videos you upload leaves much to be desired? Make sure the camera supports Full HD resolution. If this is a camera, then it is advisable to use a "SLR". You also need a good microphone (especially if you plan to shoot sketches or let’s plays) so that not only the picture, but also the sound is quality. When shooting, close the windows and doors in the room, this will help to avoid extraneous noise.
We shoot and process video material
When there is a channel and all the necessary equipment, you can proceed directly to work on the video material. If necessary, first write a script (you can sketch a plan or paint a detailed sequence of actions / phrases). Some do without it, but beginning bloggers careful preparation will not hurt.
The finished video must first be processed - cut out the unnecessary, add musical accompaniment, make interesting transitions, insert additional material, if it is relevant or important. In general, at this stage, you need to bring the video “to mind”, when it can already be shown to the audience. Make sure that it turns out harmonious, natural, interesting and not prolonged. If you are satisfied with the result, then it is time to put it on public display. However, this is not the end of your work. What's next? And then the hardest part.
Unwind your channel
It may happen that you have good material, and the videos are useful or exciting, but there are still no viewers (or very few). Most likely it will. And why? Yes, because you have not yet learned the most important thing about how to become a popular video blogger, and not just "one of." You will have to work hard for this, because the competition is great!
There are several ways to promote your channel:
- Enlist the support of already popular bloggers
- engage in mutual PR with other novice bloggers;
- upload links to videos on social networks;
- put the right tags.
Help "senior on the shop floor"
In order to draw attention to your videos, you need to make sure that they get into the field of view of as many users as possible. One of the successful decisions is to ask for “likes” of popular video bloggers. Of course, this service is not free, but you have to pay for PR. Thanks to this simple way, your videos will be displayed to the subscribers of the blogger who liked them, which means that there is a chance to get a lot of views with a good choice of titles and interesting topics.
Mutual PR
Another option is to shoot joint videos or like each other’s videos with the same video blogging novices as you. This will allow you to expand your audience at the expense of subscribers who came from the channel of your "brother" on the subject.
PR in social networks
Do not forget about the benefits of social networks. Post the video and links to it on your page, as well as create a group dedicated to your channel on YouTube. This will allow you to gain more views, as well as promote your channel.
Tags - smart move
In addition, in the process of putting videos into the light, you can use the correct tags. After you put tags that correspond to the topic of your material, add tags with the names of popular bloggers (preferably working in your subject). Then users who watch the videos of the corresponding blogger will see your material in the recommended videos.
Gradually, using and whenever possible combining the methods recommended above, you can promote your channel and significantly increase the number of subscribers.
Having gathered an audience, do not lose touch with it
However, do not forget that feedback is important to the audience. Therefore, the final advice on how to become a successful video blogger is as follows:
- answer questions left by your subscribers or random viewers;
- take into account the tips and suggestions that users write in the comments;
- politely thank you for the recommendations; do not treat them negatively;
- ignore the insults and negativity left in your address (and it will definitely be - this is statistics).
If you can properly communicate with your subscribers by regularly giving feedback to your audience, then significantly strengthen your position among video bloggers. Maintaining quality and including an element of novelty in each of your videos, you will gradually (and maybe quickly) succeed and begin to give advice on how to become a video blogger on YouTube and gain popularity. Good luck