Not many people know that the widespread and well-known tea brand Greenfield in Russia has by no means English roots, as the majority of the population mistakenly suggests. Let’s find out what “Greenfield” is, get to know the buyer who the products are oriented to, mention the manufacturing company, and also consider the main assortment.
Brand history
At the dawn of the new millennium, the St. Petersburg company “Orimi Trade” registered the mentioned trademark with a company specially created for the project, which was based in the UK. It was a well-thought-out marketing move that made an inexperienced Russian producer think that tea is produced on the territory of Misty Albion. Despite the fact that Orimi Trade products were in the price category above the average, and the tea assortment was designed for a wealthy buyer, the bright, memorable packaging design was not forgotten. Largely thanks to him, the products became recognizable and popular. The competent advertisement of Greenfield tea also contributed to this. The assortment also pleasantly surprised the general public, and consumer attention was quickly won.
One of the best-selling tea brands in Russia
So, competent advertising, deployed throughout Russia a little more than ten years ago, worked. But if the product did not meet the declared price with its quality, then with all the wealth of producers in the tea segment of the goods, customers would quickly choose something else for themselves. However, throughout this period, the presented brand managed to not only capture the leading positions in its niche, but also to maintain them to this moment. If a simple layman does not know what Greenfield is, then this is rather strange, because at the moment it is the most popular tea in Russia. Today, Orimi Trade products account for more than 12% of the country's tea market. But with the arrival of elite varieties of the drink, those that are commonly used for real oriental ceremonies, the Greenfield price segment needs to be positioned rather as an average one. So, the tea consumer is a modern person who seeks vivacity and richness of taste in him.
Rich assortment
In addition to the traditional and long-loved tea tastes of the brand, the manufacturing company is developing new directions. Original varieties of the drink are produced in the pyramids, as well as the Greenfield set - a tea set of 30 different options. With the help of a box of 120 bags, each gourmet will discover for himself the whole diverse palette of blends, capable, depending on the strength and geographical origin of tea leaves, to surprise with a unique taste.
The most popular varieties and brands of black tea
Before mentioning the most popular varieties of this brand, we briefly touch on their geographical origin - the place where tea leaves are collected. Ceylon tea is intended for lovers of exquisite classics, not tart, but rich. Indian is preferred by all fans of vigor and excellent taste. But the tea leaves collected in hot Kenya give the drink a tart and very strong taste. Chinese tea will appeal to lovers of tenderness and sophistication.
If someone still does not know what Greenfield is, then it is necessary to start acquaintance with traditional black tea. The list of the most popular varieties:
- Golden Ceylon;
- Earl Gray Fantasy (with citrus zest and bergamot);
- Classic Breakfast;
- Kenyan Sunrise;
- Delicate Keemun.
Green, fruit and herbal teas
Green tea can also be quite invigorating, for example, the Flying Dragon variety with a rich, invigorating aroma and unique taste. Green tea may contain jasmine petals and fragrance with a delicate, slightly sour aroma.
Herbal tea (including red) has been very popular lately. Blends include petals of chamomile, lemon balm and tender mint, as well as petals of Chinese hibiscus flowers and slices of dried apples. Rich mint drinks are also very popular.
Please note that some types of tea contain artificial flavors that add to drinks, such as aromas of grapes, lotus flowers, or vanilla.
Fruit teas almost completely contain special flavors, as well as lemon and orange zest.
We hope this article helped the reader find the answer to the question of what Greenfield is. Have a nice tea party!