Recently, on freelance sites, there are a large number of orders related to the development of design and programming "Landing Page". From young entrepreneurs, businessmen, etc. But not everyone understands why they really need Landing and how Landing differs from the site.
"Landing" is a landing page, a page that is aimed at literally forcing the user who is on this page to perform one or another action. The task of Landing is to create the maximum conversion that can be redirected to the target action. It can be a call, application or file download. There can be a huge amount of action. One "Landing", imprisoned for one specific action.
The standard action is the order form, such "Landing" are created in order to collect a base of people for any direction of their services or business. can be on almost any freelance website. Leading is one page that is limited to one specific action. For example, let’s take a look at the action with an order: Suppose we have a store with lenses for the camera, where suddenly the task was to create Landings for certain new lens models that have recently arrived at the store.
Firstly, in the "Landing" in the first place is the headline, which must be very bright and rich, so that it attracts attention and forces the visitor to stay on the site, and there is a maximum amount of time on it. For example: "new lenses just now!" - the title should contain a certain description of the product, service or what you specifically sell on this main landing page.
Next, the product image. The description itself is textual information that fades into the background. Initially, the picture should be brought to the fore. It is necessary to combine the description of the product or service with a picture. This is a simple, clear and understandable task. In the upper right corner of the site (this is the classic arrangement of contacts), there must be a number of a company or person who sells services on their site, and the order button should be located under it.
It is worth noting that these buttons motivate the visitor to perform one or another action, moreover, you can add a call back call to this. In the main field of the site, there should be fixed images that have a minimalistic design. An ideal Landing often has a minimalistic design, with one or two pictures. These are Landings by Google, Facebook or any other well-known companies.
At the bottom of the site, you can place a countdown: days or months. This will help the user understand that the site has some kind of life and the site is not dead. This is necessary so that the user understands that he has a certain time limit when you can buy a product or order a service. Often in the side of the site, place reviews about a particular product or service.
Feedback is something that can positively impact trust. This can further bring a person closer to a brand or product. And if you post really good reviews (preferably real ones) that will show the goods in the best possible way, then the person will simply have no questions, and all that remains is to click on the order button. Here is an example of Landing. Standard shape, standard size and nothing supernatural.