Advertising in marketing is ... Types of advertising in marketing with examples

Advertising in marketing is an effective method to tell people about your offer. In the modern world, there are more than twenty different types of advertising. The advertiser can choose the one that he likes the most and will correspond directly to his company.

Due to the wide choice of distribution of advertising, everyone can easily tell other people about the activities of their enterprise. Prices can be very different and completely depend on the media. It’s worth remembering a simple rule. The more profit an enterprise receives, the more money it costs to invest in advertising its product or service. This article will describe the types of advertising in marketing with examples.

Types of advertising by purpose

Advertising in marketing is an extensive topic that has many features. To date, there are several types of advertising that differ in their pursuit of purpose.

• Informative.
• Image-exhortation.
• Comparative.
• Reminiscent of.

The informative type of advertising in marketing is an effective way of informing potential customers about the offer that has appeared. The main goal of this method is to search for new customers.

The image type of advertising in marketing is manifested by a connection with potential customers in one way or another. The main goal is to create demand for services or goods, as well as create a special image of the company.

Comparative advertising is a comparison of the advertised product with similar products of competing enterprises.

A reminiscent kind of advertising in marketing is the advertising of a product that is already known to a certain circle of people, but has begun to lose its popularity.

Ad placements

Depending on the type of product or service, you must choose the place of distribution of advertising. As the types of advertising in marketing differ, so do their placements. For example, “emotional” products are best advertised in emotional media — radio, television, or the Internet. "Rational" products are advertised, in turn, on well-known sites, radio stations, in the press, through outdoor advertising. Advertising in marketing - this is what can become the reason for the success of the enterprise, if you responsibly approach this issue.

Outdoor advertising

Outdoor advertising is located directly in the city on the roofs or walls of houses, billboards, a variety of stands and extensions, on vehicles, in the subway. This type of advertising in marketing can be called budget, while a lot of people will pay attention to it. For example, if your restaurant is located in the northern part of Moscow, then you can place billboards in the district. Then people living in the area will find out about your establishment.

Shields

Each person has repeatedly noticed poles along with the roadway or near the pedestrian path with advertisements placed on them. This is an effective way to talk about your products or services, especially when you consider that all people pay attention to it. It is important to remember that the address and telephone number are unlikely to be remembered. Therefore, it is worth using only a large font, words that will be remembered. If possible, it is better to install several shields.

Streamers

In this case, the advertisement is placed on a special material and stretched directly above the roadway. Since the contact of potential buyers with extensions is much greater, you can specify the phone number or address of the company.

Signboards

Small billboards are hung in the immediate vicinity of the office. Use preferably large letters and bright colors to attract the attention of others from afar.

Pillars

Small folding constructions, which indicate the name of the company, phone or address. They put pillars near the entrance to the office.

Sandwich people

A man dressed in an interesting suit will always attract attention. To get a better result, he can hand out flyers. An excellent example of the type of advertising in marketing using costumes is placing a person in the form of a cartoon hero near a children's cafe.

Pneumatic Shapes

These are large size inflatable figures. They can be of very different shapes. This method of advertising is considered very unusual and original, therefore, it will attract attention from afar.

Sticky applique

It can be either posters or stickers. They can often be seen on poles, in the subway, universities, on the walls of houses and so on.

Urban structures

In this case, advertisements are placed on ballot boxes, booths, stops. Advertising can be dynamic or static. Dynamic refers to the one by which people are constantly moving. There is not much time for perception of the announcement, so the text should be as short as possible, clearly formulated and written in large print. Among the static advertising include the one that is placed in elevators, metro and so on. People practically do not move regarding such advertising. In this case, you can make the text more detailed, add a few facts and details.

the Internet

Over time, the volume of advertising in almost all media carriers began to fall, but on the Internet everything is happening the other way around. There are several reasons for this. Advertising is relatively inexpensive, and you can reach the right target audience.

Banner

On the Internet, banners look like rectangular graphics. It is considered the most common option. A banner can show visitors to the site a very different picture or information. You can also put a link to the advertiser's site. Banners can be of different sizes.

Text ad

It is published in several lines on one side of the main text. May be in the form of an article on a particular company.

Videos

The most expensive method of advertising on the Internet. Most often used by well-known companies. Sometimes you can see videos with hidden advertising. They can be forwarded or commented on. They are among the viral ads.

contextual advertising

1. Texts or banners are placed on those pages that have a similar context. Such advertising is not very annoying and often benefits.
2. Advertising directly in the search engine. When a person searches for information, the results show an advertisement with the word entered in the search bar. For example, a person introduced the word “furniture”. He will be shown the advertisement “I am selling furniture”, “The Cosiness shop offers inexpensive and high-quality furniture”.

This type of advertising is considered the most effective. The cost of the service can be different and depends on the duration of the advertisement on a particular site or on the number of impressions. You can also use forums or blogs. Advertising will turn out effective and at the same time with a minimum amount of costs, which is very important for young companies.

Print mass-media

It is the press that is considered to be a traditional version of advertising. An ad can be left in any newspaper or magazine.

Modular advertising

It occupies a certain part of the strip. If well designed, it will certainly be noticed. Any information important to the advertiser’s opinion is indicated. The duration of the module's effectiveness is on average a week.

Classified Ads

In this case, the ads are published in special sections. It is considered the cheapest option for disseminating information. Important characteristics of the product, service are indicated. Due to the unremarkable appearance, the reader may not notice the ad, but the plus is considered to be the availability of such advertising to everyone.

Text ad

A whole article is being written about a product or service. It can tell a lot, but it is worth considering that not all people are ready to read such a voluminous text. In addition, the cost of such advertising is much higher.

TV

Television is considered the most common media. This way of advertising products is quite expensive and not every company can afford it.

Videos

This method is widespread among companies of different directions. The average movie length is 15-30 seconds. Try to make advertising colorful, vibrant and original. This will attract the attention of the viewer.

Ticker

The cost is much lower, but not everyone will read what is written in small print at the very bottom of the screen. Such information is difficult to perceive and even more so to remember.

Television Stores

The program will tell you absolutely everything about the product or service. You can buy goods using a phone call.

Sponsorship

Surely you noticed that at the end of some programs the names of sponsors are called. This allows you to maintain the image of the company. The cost of such advertising is quite high.

Radio

If you want to interest young people, then you definitely need to make an advertisement on the radio. Sound messages are very well remembered. The only negative is that it is very difficult to remember the phone number or address of the company. In order not to spend too much finance, it is better to advertise on a local radio station. National Radio asks for too high an ad payment.

Announcer Announcement

The person first reads out the proposed ad. Then it will be constantly scrolled on the radio.

Music screen saver

A huge advantage of such advertising is that music allows you to better remember information. The text should be concise. Then the listener will be able to remember not only the melody, but also the words of the announcement. To get the best result, you should choose several frequencies at the same time. When the listener will switch radio stations, he will constantly stumble upon the same advertisement. In addition, it is worth choosing the right radio station. The interests of its listeners should be the same as those of your target audience. It’s best to order a lot of repetitions.

There are a huge number of advertising methods. Using the information about the pros and cons of the types of advertising in marketing presented in this article, you can choose the right option. We must try to make advertising interesting and memorable. Then it will not annoy potential customers.