A few decades ago, specialists developing marketing management concepts for a particular company or organization could not even think about the possibility of using e-commerce to achieve a positive result. Today, the situation has radically changed, that is, the influence of scientific, technical and technological progress could not affect the marketing policy of large enterprises and holdings and small firms. Thus, the concept of e-commerce is firmly established in the everyday life of economists and managers at all levels. It should be noted that in the electronic version all possible marketing management concepts can be used .
Ecommerce concept
When using the term "electronic commerce" they mean one of the options for conducting electronic business. An interesting fact is that some people believe that this kind of commercial activity is limited solely by the work of the so-called providers that provide services for connecting and working on the Internet. However, this option is far from a complete definition of the term. In general, e-commerce includes all types of commercial activities in the network aimed at obtaining a certain profit or preferences in any field.
Ecommerce technology
For the successful promotion of a particular marketing management concept in electronic business, a whole range of technological methods can be used. The most common and, accordingly, more developed is considered the technology of the protocol for electronic data exchange (Electronic Data Interchange - EDI). Its essence lies in the encoding of sequential-type transformations and, in the future, processing them on-line. In addition, e-commerce technologies include the use of email. I am sure that each of the people who use at least sometimes E-mail received letters with various kinds of offers on doing business or advertising a particular product or service. But this is only part of the iceberg, which includes the concept of e-commerce. The most massive in scope are two technologies - this is the Intranet and, accordingly, Extranet. In the first case, we are talking about organizing the transfer of information within one particular company or enterprise, in the second - the connection of this organization with the outside world via the Internet.
E-Business Product Marketing Concept
Naturally, the active implementation of e-commerce in everyday life and everyday life plays a significant role in the competent choice of a marketing management concept for a company. There are quite a few of them, but in this case we will consider how a product marketing concept can be used in this type of business . First of all, it is necessary to clearly outline the essence of this concept. It is worth noting that it, the concept of a quality product or a product concept, as it is also called, has as its main idea to attract the attention of potential buyers to the predominant technical characteristics that advantageously represent the goods or services being sold on the market in comparison with competitors. With this option, the manufacturer should fully focus its efforts on improving the quality of products or services. Often, this process is associated with increased costs and, as a result, cost. As a result, the selling price may be higher than that of competitors, but it is offset by increased quality.