Advertising, as is known from the popular slogan, is indeed the engine of commerce. And this is all explained simply - information about the product and service must be conveyed to the consumer, otherwise how will he find out about it? The consumer needs to be told about its useful and necessary properties, otherwise how will he understand that it is impossible for him to live without it? So, that advertising is needed and simply necessary - it’s understandable, we still need to figure out what types of advertising exist and their characteristics need to be clarified.
Various advertising agencies or departments of advertising and marketing in enterprises take enhanced measures to move the product forward, from producer to consumer. They check the effectiveness of advertising of various types in order to choose the most suitable option for a particular company and its product.
Everyone needs promotion - manufacturers of industrial goods and various services, agricultural complexes, and food factories. Each of these objects has its own methods of promotion, each of them has its positive or negative sides. It is necessary to consider the most popular types of advertising and their characteristics can help many in determining the necessary methods for drawing up a marketing plan.
Before you choose the method of advertising your products or services, you need to determine the goals and objectives. The goals may be as follows:
1. To convey to the consumer knowledge about your company.
2. Form a specific image of your company in the eyes of the consumer.
3. Encourage consumers to turn to your company for products or services.
4. Make the buyer believe that he needs your products.
5. Forming the image of a reliable partner at wholesale companies interesting for cooperation.
6. Other goals.
Types of advertising and their characteristics, carefully considered in time, will make it possible to choose the most suitable channels for conducting successful advertising moves. If your goals are listed in paragraphs 2,3,10 - you need advertising that forms a favorable image of your company (image) and / or of any particular product. Image advertising is designed for this, which operates more broadly than its other types and is aimed at the future perception of the company as a whole. Thus, if this manufacturer releases a new product, it will already be positively perceived by the consumer, who has already determined for himself a positive attitude towards the company as a whole.
Good results in image advertising are provided by television commercials, outdoor advertising, coverage of the company's work and its success in the press, participation in charity events, exhibitions and so on, that is, the formation of a positive image of the company.
Types of advertising and their characteristics according to the criteria can help determine the methods of attracting more customers to your product. This is a stimulating advertisement, it should emphasize the positive qualities of the product compared to other similar types. It is unacceptable to speak negatively about competitors, you can only highlight all your positive qualities.
The most effective way is to show articles about your product in newspapers and magazines that your potential user reads, and direct mail. Advertising on radio and television will work well.
Non-profit advertising, that is, social, is of considerable importance. Conducting an analysis of social advertising, you can see that more and more media are directing their efforts to attract people to the problems of our society. This type of advertising encourages everyone to deal with vices in the country. Basically, this is drug addiction, alcoholism, as well as a call for environmental protection, the problems of abortion and abandoned children. Social advertising reveals the vices of society and attracts the attention of people who care about other people's troubles.