The higher the standard of living of the population, the safer a citizen feels in his country, the lower the level of consumption of alcohol and tobacco. Unfortunately, the tobacco and alcohol industries in Russia cannot become unprofitable. One of the most famous names in world industry is the Philip Morris company, cigarettes of this company are used on all continents of the Earth. Many consider Philip Morris a corporation that has built its wealth on the health and lives of smokers.
A bit of history
The largest tobacco corporation has grown from the only store opened in 1847 in London at that time by the then-unknown businessman Philip Morris. For half a century, it was exclusively a family business, run by the founder himself, and later his wife and relatives. However, already at the end of the XI X century, production was overbought by the successful businessman Thomson, began to increase momentum, and cigarettes were delivered, including to the king of England. At the same time, the company was registered as a corporation in New York, since then it has become partially American.
And already in 1919, the still little-known Philip Morris company, whose cigarettes were already highly valued in the market, was completely overbought by the Americans. Open production in the United States gave a new impetus to the development of the tobacco market, and the released Marlboro brand completely revolutionized the lives of Americans and became part of their culture.
Since then, the company began active distribution around the world. Moreover, its goal was not only export of goods, but also the organization of production on the ground. Today, such factories are in Japan, the Czech Republic, Kazakhstan, Hungary, Greece, Indonesia, China, Colombia, Lithuania, the Netherlands, Australia, Pakistan and Colombia. Moreover, there is a tendency not to open a new production, but to acquire existing tobacco plants under the name Philip Morris. Cigarettes from this do not change the taste and remain identical to those produced in America.
Philip Morris in Russia
"Philip Morris" appeared in the Soviet Union in 1970. The beginning was the organization of the first joint production with the USA and as a result, the Soyuz-Apollo brand of cigarettes appeared.
And since 1977, Marlboro cigarettes began to arrive from conveyors of various Soviet tobacco factories in the country .
The year 1991 was significant when, in response to a request from the country of the Soviets for supply, the company delivered wholesale cigarettes at lightning speed. Philip Morris delivered immediately 20 billion cigarettes - this is the largest tobacco batch in world practice at that time.
Today in Russia the Philip Morris company is represented by two large enterprises in the Leningrad Region and the Krasnodar Territory, as well as the Philip Morris Sales and Marketing organization, which is responsible for sales, advertising and promotion. An American company in the Russian Federation now employs about 4,000 people. About 100 billion cigarettes are produced in Russia per year.
Philip Morris products, cigarettes and technological innovations
Over the years of non-stop work, the company has developed its own brands of cigarettes, as well as purchased some local brands in Italy, Indonesia or Mexico. In Russia, these are the famous Soyuz Apollo and Optima.
International recognition of smokers around the world received the brand "Marlboro", L & M, "Chesterfield", "Parliament", "Virginia".
In the price category segment, the medium is Philip Morris Blue, Next, and Muratti cigarettes.
In total, there are about 20 items in the complete list.
Interestingly, one of the company's new products was the iQOS electronic cigarette, released in 2014. The company's marketers have relied on fashion trends and are promoting the product as a device that carries a reduced risk of smoking risks.
Modern tendencies
In recent years, the world has been actively promoting the rejection of nicotine. Russia has passed a law banning smoking in public places, excluding any advertising where there are cigarettes or people who smoke. It would seem that these trends should undermine the company's momentum, but Philip Morris did not feel the obvious decline.
According to statistics for 2015, Russia is in fourth place in terms of cigarette consumption per person. Only Georgia, Belarus and Macedonia overtook it, leaving far behind all of Asia and Africa.
To maintain leadership positions, the company presents different categories of products in order to reach the maximum audience. The premium class includes Parliament or Marlboro, the average price category is Philip Morris Compact Blue or Next cigarettes, the economy option is Optima or Soyuz-Apollo. For the segment that prefers technological innovations, an option with electric tobacco heating has been released.
Philip Morris International is still the world leader in the production and marketing of tobacco and tobacco products. Management is primarily interested in increasing sales, which, given the promotion of smoking cessation, will be somewhat more difficult. Now the company is forced to bet on new developments and the active popularization of its inventions.
In addition to tobacco production, the company has gained worldwide fame as the oldest sponsor of Formula 1 racing.