The concept of marketing is revealed in the concept of management and business philosophy, that is, in the organization of economy and production, in order to meet the objective needs of each of the consumers of both natural and economic benefits. Based on this, it can be determined that marketing is a holistic system for organizing the production and sale of finished products, which is aimed at meeting all the needs of the market, as well as obtaining economic benefits from such activities. But the most important task of such a system is to develop tactics and an effective strategy for the company’s behavior in market conditions by studying the economic situation.
In the modern market it is very difficult to declare oneself and prove that the products offered by the newly made enterprise are much better than the ones for which there is already demand. In a competitive environment, every move, every step, even the smallest, can be decisive. That is why there was a need to think over and plan every detail of the enterprise, because everyone who comes into the business wants to succeed.
The basic concepts of marketing will help to understand in more detail this complex, but very interesting science.
The first concept that needs to be remembered is need, that is, the acute feeling that a person feels when he really needs something at a given moment in time. Need as a concept has classification criteria:
1. Depending on the cause of occurrence, it can be: congenital (food, clothing) or acquired (success, money, recognition).
2. According to the results of the impact on the health and general condition of a person, a need happens: positive (study, sport) or negative (alcohol use, smoking).
The second thing that will definitely come in handy for a novice marketer is the concept of motive. This is just the main term through which the concept and essence of marketing is realized in practice , because it is the motive that is the need that has become relevant in the current market conditions. It should be noted that this is the only true path that completely shapes the behavior of people who are consumers.
The third term is need. It is very similar in nature to a motive, but differs in that such a need has already taken on a concrete form.
The fourth concept follows logically from the previous three. Desire is a need reinforced by the will of man.
Having mastered these basic concepts of marketing, which may seem very simple and banal at first glance, one can achieve great success, of course, only if the acquired knowledge is correctly applied.
Today, it is absolutely impossible to overestimate the importance of this science about building a market strategy, because it is with its help that you can loudly declare yourself, advertise a new revolutionary and innovative product, attract new customers and expand the market for such products. There are a lot of ways to advance, and each company should independently choose the way in which it will develop, which aspects to pay attention to, and which absolutely do not affect the company’s activities, but in any case it is forbidden to forget about the basic concepts of marketing.
So, it is impossible to accurately calculate how many companies are registered all over the world that offer the consumer identical or very similar products, despite this, someone is successful and earns huge profits, while someone is left behind, not having time to prove himself and prove worthy of attention. Why is this happening? Everything is very simple. The reason is that the failing company has forgotten about the basic concepts of marketing, which are very simple but incredibly effective!