The media are channels of attracting people's attention. Through them, most sellers try to influence consumer preferences. What is the media? This is television, the press, radio, the Internet and more. Consider each of the species separately.
The press is print media. These include magazines, newspapers, reference books, booklets, brochures , etc. These are periodicals that are issued once a year or more often on paper.
Radio has a great influence on people who perceive the bulk of information through hearing. This type of media is almost as powerful as television. Many companies prefer to advertise their products on the radio. Since his people listen on the road, on vacation, at work.
What is the media? Thinking about this issue, many immediately present a television. It is he who gives most of the information now. This type of media is called television. It is the most costly for advertising, but also the most highly effective. Vivid scenes in combination with musical accompaniment and a loud slogan are literally imprinted in the minds of the audience. Now there is cable television, which has expanded the sphere of influence of TV on people.
In the past 20 years, mass information is obtained by people through the Internet. Current legislation does not say that sites need to be registered like the media. But some enterprises voluntarily achieve this status. However, they receive the same rights that other media have. Many people prefer to spend a lot of time on the Internet. Thus, he was already a significant competitor to television. The cost of advertising on sites ranges from a few cents to hundreds of thousands of rubles. The price depends on the popularity of the page on the Internet.
What is electronic media? They are divided into two areas. The first includes the entire Internet space, which is presented in the form of sites on certain topics. Another area of electronic media includes news agencies, magazines and newspapers created by professionals. They are divided into electronic and print versions of the Internet. The use of electronic media not only helped to convey information to more people, but also changed the idea of the possibilities of its storage, display and distribution.
Currently, such a thing as mass media has appeared. This is television, the press, and radio. People are used to the fact that the media always affects them. But in recent decades, feedback has appeared. That is, viewers freely express their opinion about certain programs, articles, etc. And the media is listening to its audience, since work efficiency now depends directly on people. It was 20 years ago that everyone watched and listened to what censorship allowed, had no opportunity to influence television, radio or the press.
What is the media for suppliers? This is one way of influencing potential buyers. Therefore, marketers primarily recommend organizing advertising in all media. Since people always give preference to one thing. Some people like to spend time on the Internet, others like to watch TV. Many fans of newspapers and radio. And to reach more people, businesses incur significant advertising costs. But they should take into account that too annoying the effect of most causes only irritation. Therefore, advertising should be developed in a positive direction so that it evokes positive emotions. Then he will automatically develop the best possible attitude to a product (service), which will affect the company's profits.