So, you are thinking about diving into YouTube to promote your business? This is a reasonable step, considering that three hundred hours of video are uploaded to this platform every minute. How to set up a channel on YouTube? It may not seem as simple as learning how to create sites. But don’t worry - you only need to remember a few principles to make your YouTube commercial channel work.
Create a profile
The first thing you need to do is register your channel, and YouTube’s functionality makes this process incredibly easy. Just a few clicks - and you can immerse yourself in setting up a new profile. How to set up the YouTube channel? Getting started on it looks like this:
- Log in to YouTube and find the user icon at the top of the screen, in the right corner.
- Click the gear icon to go to your account settings.
- Find the “Create a new channel” option.
- Then stop at "Use a business or brand."
- Add a brand name and click Create
Fill in the main sections
How to set up a channel on YouTube after creation? Next, you will need to fill out your account and indicate its description. These are the first menu items that you will see in your profile after you create it.
Here you should describe your profile and activities, thereby informing viewers what they can see on the channel. This is a great place to place links to your website and other social networks that you use. Such a description will be displayed in several places on your channel, so when filling it out, be sure to do everything possible so that it is remembered.
Make it attractive visually
When you switch to a freshly created YouTube channel, you will immediately notice a large banner with the name. Here you should post a photo associated with you or your occupation. How to set the channel view on YouTube? You can make its cover extravagant or minimalistic. It depends on your desire. But just make sure it attracts attention well.
Fortunately, the service has an excellent set of tools that you can start using if you are not a web designer with decent experience. YouTube recommends downloading a cover photo of 2560 x 1440 pixels and a maximum file size of 4 MB.
Choose the right content type
Since you are launching a YouTube channel to make money, you must have a lot of source material to post. You can approach your video content in several ways.
If you offer to purchase some complex product and want to give your subscribers the opportunity to learn more about it, video tutorials can be a great way for you. Want to boast great reviews from your customers? Shoot a video about them.
Your channel can host a variety of content that can resonate with different viewers. You should also create videos targeted to your target audience. Only in this way you can quickly collect a large number of subscribers.
Creating Trailers
Since filming a video is an art, you should create a trailer for your account. Channel trailers are generally short and concise, and are a good introduction to new visitors. So you tell your audience who you are, what you do, and what content you will provide in the future.
For example, if you’re thinking how to set up the YouTube channel for a stream, try to make an appeal for your future audience. Tell us about your goals and what your subscribers can expect.
Upload the first video to your profile
At this point, you most likely did quite a bit of analytics on your first video, and if you already have a channel trailer, you have a little practice! It is time to take and perform the “real action”. This is a necessary element of the process of how to set up a channel on YouTube for earnings.
When you finish shooting and editing your first video, it's time to download it. You will find a form option for this at the top of the screen on the right when you log in to your account.
Optimize Your Channel
When uploading a video service, you will be prompted to enter a name, tags and description. These are important elements that make it easy to find your YouTube videos in search, so don’t waste your time on them! This is an important element that will help you properly configure the channel on YouTube.
YouTube has its own set of options and categories to optimize the video for search. Fill out the suggested sections using keywords to describe your videos and your activities. The title and description filled with keywords (but not spammed) can be of great importance, and you can see that this works with all the videos as they progress.
If your videos are well-optimized for YouTube itself, it can spread to search engines. Like Google, the YouTube product is closely linked to the search giant. If you correctly follow the instructions that help you set up the channel on YouTube, your videos will get a high rating not only on video hosting, but also on Google.
Stay consistent
How to set up the YouTube channel for making money? Do not expect success if you plan to create a YouTube profile, upload one video, and then completely ignore this project. Creating a successful channel requires time and effort, and visitors expect consistency from the accounts they are subscribed to. After your subscribers watch your first video, be sure to plan the next few videos in advance. This is the basic requirement for setting up a YouTube channel for beginners.
Not sure if you will be able to shoot videos weekly? Highlight one day a month to take more than one video and upload them on your own schedule.
Integrate the channel into your website and social networks
If you have a website and you’ve recently created a YouTube channel, combine these projects. You can safely share your entries outside of YouTube, and your resource should display them first. There are several ways to demonstrate videos on a website.
For example, you can place them in the middle of the page, at the top of it. Creating each video requires a lot of time and effort, so why not show it to as many people as possible? You can add a video from YouTube to the main page of your resource so that the visitor is one of the first to see it!
If you have a blog, you can embed videos directly into new posts, and even inform subscribers about the opening of a channel on YouTube by sending a newsletter.
Engage with your community
You need to create a community based on your channel, and interacting with viewers is a very important step. Respond to comments and questions, and most importantly, listen to them. If viewers watch your content with interest, be sure to give them what they want.
Consider investing in YouTube ads
Do you think you can go to the next level? At a certain stage, you may wish to invest in advertising in order to promote your channel even more. Even if you don’t know where to start, you have a ton of information to help.
If you want to target specific interests, age group, gender, or location, YouTube ads can help you.
You do not have to use this service, but it may well be a suitable offer for your channel. Do not forget that with a competent combination of content and involvement, most of your growth will be organic. YouTube ads can just be a cherry on the cake.